Borgman Ford always keeps an eye out for the latest and greatest advances made by Ford in "Green Technology."To help Grand Rapids and West Michigan drivers reduce their effect on the environment, Ford has made strides in fuel efficiency and found clever uses for recycled plastic.
However, today's announcement wasn't just about the eco-friendly tech in the upcoming 2018 Ford Focus Electric, it was also about the new color: Outrageous Green Metallic.
In this article published in the Official Ford Media Center, you can read more about the development of this wild new paint option, as well as how the team at Ford Motor chooses the paint colors for their vehicles.
Here's an excerpt from the article:
For Ford’s color and materials design team, inspiration is everywhere. Thinking about the visual and tactile elements that will help define future vehicles, Barb Whalen, Ford color and materials design manager, and her team tap into everyday experiences to predict future trends to deliver a vibrant and diverse pallet for customers.
“Designers are encouraged to experience a feeling, bring it to the team, then collectively brainstorm ways to bring it to life through a paint color or material for Ford vehicles,” says Whalen. “Outrageous Green Metallic is a unique shade, symbolizing modern renewal and a reconnection with nature, then finished with a special tinted clear coat to give the color depth and vibrancy.”
Challenged to think about the “why,” the Ford color and materials team works to answer why a particular color is important, why now, and why this color as opposed to another. Many colors seen today were inspired from beautiful places in nature, with trends often predicted two to three years into the future.
These trends can be influenced by everything from changing lifestyles, psychological and societal emotions, to consumer hobbies and passionate interests. Unusual sports gear, ropes, anodized finishes, plastics gear and accent fabrics provide inspiration for Ford vehicle exteriors and interiors.
You can read the full article by visiting Media.Ford.com
In more recent years, Ford has been making an enormous push to "Go Green," whether that means making their vehicles more efficient, finding clever new uses for recycled materials, or other ways to lessen their impact on the environment.
If you're looking for a way to get around Grand Rapids in style while reducing your carbon footprint, check out our selection of New Ford Hybrid & Electric vehicles, and stop by our showroom for a test drive!