Have you seen the New 2017 Mazda MX-5 Miata RF TV spot? The team at Borgman Mazda got a chance to watch it this weekend as it aired throughout Grand Rapids, and it definitely captures the passion that Mazda puts into their vehicles.

In this new spot for the New Mazda MX-5 Miata RF, or Retractable Fastback, exterior design team leader Masanori Minamisawa speaks about how his love of music influenced the look and feel of the New Miata. Check out the video below:

Here’s a snippet of the press release accompanying the new video and published on InsideMazda:

Mazda announced the launch of a new series of Driving Matters advertising spots, meant to connect the passion of Mazda’s Takumi craftsmen and the energy they put into design, with the joy owners get out of driving their Mazda vehicles. The series of advertisements, the first of which debuted this past weekend, provides a glimpse into how Mazda vehicles are designed—showcasing the craftsmanship, design and obsession with detail that Mazda Takumi Masters put into every car.

The first advertising spot in the design series, called “Oneness,” features Masanori Minamisawa, the actual craftsman who led the exterior design team for the all-new MX-5 Miata RF. In the spot, Minamisawa describes how music has elevated his role as a designer for Mazda. By relating the oneness he feels when playing music to that of designing a vehicle, he has the ability to share that same feeling with Mazda owners when they drive their car. In the spot, Minamisawa describes his belief that the link between harmony within music, and the perfect harmony you feel when driving a vehicle that was designed just for you, can lead to a feeling of exhilaration, and ultimately, joy, when driving.

“Mazda is fortunate to have such passionate designers that consistently rise to the challenge of bringing the vision of our brand to life,” said Russell Wager, vice president of marketing at Mazda North American Operations. “This new series of advertising spots allow us to highlight the real-life people that put their heart and soul into designing vehicles for the wants and needs of our customers.”

You can read the full article by visiting InsideMazda.MazdaUSA.com.

Looking for a New 2017 Mazda MX-5 Miata RF to call your own before Spring? Start your season on a high note by visiting Borgman Mazda in Grand Rapids to see the latest version of the beloved sports car and to go out for a test drive! Our staff will be happy to answer any questions you may have about the vehicle and pledge to give you a fair deal on your trade-in. You can see our selection of New Mazda MX-5 Miata vehicles here!