The Ford F-150 is a West Michigan favorite and a hot seller at Borgman Ford. The built-tough overachiever is also on pace to smash all records in terms of sales since 2004, Ford reported earlier this week in it's mid-year sales report.
The popularity of the F-150 is also helping fuel the company's sales momentum for Trucks and SUVs year-to-date. The newly launched EcoSport had its best month with a 23% gain in sales in June, and the all-new Ford Expedition gained 37% in the first half of the year.
Earlier this year, Ford Motor Company had surprised many with its announcement that by 2021 it would discontinue all but the Ford Mustang in passenger cars and focus it's attention on producing its award winning line of crossovers, SUVs and trucks. Ford has not confirmed rumors in the auto world that it is developing a station wagon-style crossover vehicle to rival the popular Subaru Outback that may carry the Fusion name forward.
The sales gains in its truck and SUV category lend credence to the company's conviction that it should play to its strengths.
“As leaders in truck and SUV sales, the Ford brand had an incredible first half with almost 1 million sold. F-Series has posted gains for 14 consecutive months, while Ford SUVs posted a new record June sales month and Transit sales gain 25 percent. Our all new Lincoln Navigator continues as the hottest new product in the country, with triple-digit gains in the first half,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service.