Borgman is happy to announce that Ford Is introducing a new feature for West Michigan drivers: Active Drive Assist. This feature, often thought of as a premium feature of upscale, leading-edge vehicles at the top of the market, is beginning to become more mainstream thanks to Ford's ongoing research into autonomous vehicles. Just as Henry Ford made the automobile accessible to the masses, Ford is taking the next step in mobility.
This article from the Official Ford Media Center tells more, including how it works, how much it costs to add it to the upcoming Ford F-150 and Mustang Mach-E, and why Ford feels this is an important step for the industry.
Ford Advancing Hands-Free Driver Assist Technology And Making It More Mainstream With F-150, Mustang Mach-E
Henry Ford helped millions of people lay hands on their first automobiles beginning more than 117 years ago. Today, his company is helping many more people take their hands off steering wheels by applying the same approach to democratizing technology to Ford’s state-of-the-art Active Drive Assist hands-free driver assist innovation.Ford developed Active Drive Assist based on advanced computing of camera and radar sensing technologies to provide real-time hands-free driving opportunities. The technology also enables expanded hands-free driving zones in the future based on system and customer patterns.
The advanced new driver assist feature will arrive first on 2021 F-150 and 2021 Mustang Mach-E, included as standard on certain models or as relatively affordable option on others, with both vehicles becoming available to customers in late 2020. Ford expects to sell more than 100,000 F-150 and Mustang Mach-E equipped with Active Drive Assist technology hardware in their first year of alone based on company sales and take-rate projections.
“As breakthroughs in new technology allow us to help reduce the stress of long highway drives, it’s important to make sure these capabilities can be enjoyed by the largest spread of people possible,” said Hau Thai-Tang, chief product platform and operations officer, Ford Motor Company. “Active Drive Assist can help improve the driving experience while ensuring people remain aware and fully in control, all for a price unmatched by our competitors – a commitment to affordable innovations that has driven us since Henry Ford put the world on wheels.”
To keep reading, visit Media.Ford.com.
See these Six Key Reasons to buy from us, learn more about our Fair Trade Deals, and come to see why we're the Best in the West!
To keep reading, visit Media.Ford.com.
Shop New Fords with Advanced Features at Borgman Ford in Grand Rapids, MI
If you're searching for a new vehicle in West Michigan and having all the latest features is important to you, visit Borgman Ford in Grand Rapids MI today! Our friendly and knowledgeable staff are well-versed in all the latest tech inside Ford Vehicles and would be happy to show you how it all works and improves your driving experience. To get started, check out our huge online Ford Inventory then use the buttons to schedule your test drive and work out your deal from the comfort of your home. You'll always have access to live help from our staff too.See these Six Key Reasons to buy from us, learn more about our Fair Trade Deals, and come to see why we're the Best in the West!