
Borgman Mazda was delighted to learn that the Mazda3 was placed at the top of KBB.com's Coolest New Car list for the 5th year in a row. Although, as any West Michigan Mazda driver will tell you, this isn't terribly surprising either. The current generation of Mazda3 has many infotainment, comfort, and driver-assist features not usually found in its class or price point. It has been engineered around Mazda's Jinba Ittai design principles - a Japanese term used to describe the harmony between a horse and rider - which ensures a thrilling driving experience no matter where you…