Blog / Community Events

Five Fords You Have To See At The Grand Rapids Auto Show

Visit DeVos Place in Downtown Grand Rapids Through February 4th

Looking for something fun to do this weekend? The 20th Annual Michigan International Auto Show is going on now at DeVos Place! Our staff was there at the beginning of the show chatting with local Ford fans about what's ahead, helping present a large sample from the 2018 - 2019 lineup. There were many New Ford vehicles on display, but we wanted to share a few that really stood out this year. Take a look at our list of New Ford Vehicles you don't want to miss during your visit below or Click Here for more information about the Michigan International Auto Show!

The New 2019 Ford Ranger

We were very excited to see this new prototype on display, giving West Michigan truck fans the chance to see it in person well before it makes it's debut next year. The New Ford Ranger features a rugged high-strength steel frame backbone, the proven Ford 2.3L EcoBoost engine, and the class-exclusive 10-speed automatic transmission. If you'd like to receive an email alert when the 2019 Ford Ranger arrives at our showroom, click here to sign up!

The New 2018 Ford EcoSport

This is Ford's most recent addition to the SUV lineup and gives drivers who favor smaller vehicles some options they'd normally only find in larger SUVs. For West Michiganders, perhaps the biggest draw to the New Ford EcoSport is the availability of 4WD on a vehicle nimble and dexterous enough for navigating our downtown area. The low price point also makes this an attractive vehicle for younger shoppers along with amenities geared more towards tech-savvy drivers. We already have a 2018 Ford EcoSport in stock, with plenty more on the way. Take a look at our inventory here!

The 2019 Ford Mustang 'Bullitt' Edition

Ford decided to treat West Michigan auto enthusiasts by sending the 2019 Ford Mustang Bullitt Edition to the auto show in Grand Rapids. This limited-edition Mustang pays homage to the 1968 film 'Bullitt' starring Steve McQueen, with design elements of the Ford Mustang from the film translated to the 2019 model. The retro-cool green paint, sophisticated chrome accents, hand-stitching on the interior, and the shiny 'Bullitt' badge all need to be seen in person to be truly appreciated.

The 2019 Ford Edge ST

One of the most welcome surprises from the Detroit Auto Show this year was the 2019 Ford Edge ST, and you'll find one out on display here. At a passing glance, it looks similar to the 2018 Ford Edge SUV, but if you look closer and you'll notice the more aggressive stance, larger wheels, slicker tires, and beefier brakes. The finished model will also boast the most powerful V6 engine in its class with a specially-tuned 2.7-liter twin-turbocharged EcoBoost engine.

The 2018 Ford Shelby Super Snake Mustang

Though it wasn't officially a part of the Ford display, the exhibit it belongs to sits directly next to it. The "Great American Muscle Cars" display shows three sterling examples of Detroit Steel, including this ultra-rare 50th Anniversary Ford Shelby Super Snake Mustang. The monstrous 5.0L V8 with forced induction makes 670 horsepower, though turbochargers can be added to push that number beyond 750. It launches from 0 to 60 mph in 3.5 seconds and makes the quarter-mile sprint in just under 11. This isn't your average Mustang GT!

Bonus: 1908 Ford Model T

After getting your ticket from the box office, you'll immediately see The Gilmore Car Museum's stunning display of antique and classic cars, including a 1908 Ford Model T and a 1928 Ford Model A. It's fascinating seeing these vehicles juxtaposed with the 2018 Ford Lineup, so go check them out and chat with the museum representative!


See Something You Like at the Auto Show? Find it at Borgman Ford!

If you see a New Ford car, SUV or Truck at the Michigan International Auto Show in Grand Rapids this weekend and fall in love, stop by our showroom and take it out for a spin! Our friendly and knowledgeable staff will happily answer any questions you may have about the vehicle, and will never pressure you into buying. In fact, if you feel you need more time with a vehicle to make your assessment, sign up for our Day Trader Program and get a full day to decide!

Remember, if you ever see a better deal on a New Ford, bring it to us and we'll match it. Come see why we're the Best in the West!

Posted in:

Related Posts

Person holding ventilator

Ford Completes 50,000th Ventilator, Pledges To Produce and Donate 100,000 Masks

Borgman Ford is proud to represent a company that has stepped up to the plate during this COVID era to take care of their neighbors. As we shared earlier this year, Ford switched production to make powered respirators for front-line workers. Now with the completion of their 50,000th ventilator recently, they've again pledged to produce and supply 100,000 masks through 2021 to help communities all over, West Michigan included. more Read More In this recent story from Ford, you can learn more about what they're doing to produce these masks and the Michigan workers making it happen. Take a look below, including this short documentary called On The Line, which recently made its debut on YouTube! Ford Announces Goal To Donate 100 Million Masks; New Documentary Celebrates Workforce Response To COVID-19 Following completion of its 50,000th ventilator to help clinicians treat COVID-19 patients, Ford is pivoting to target production of 100 million masks through 2021 for communities across the U.S. with limited access to personal protective equipment. The company, currently manufacturing 2.5 million medical-grade masks a week for its employees and at-risk communities, is growing the number of mask-making machines by mid- to late-October to increase production and deliver on its goal. Ford is working with Ford Motor Company Fund, the company’s philanthropic arm, to identify donation recipients across the U.S. through a network of nonprofit and state and local partners. The company is focusing on military veterans, schools, food banks and African American communities, among others. “As the pandemic continues, so does the spirit, grit and dedication of our Ford team and UAW partners to step up and contribute to help our country,” said Jim Hackett, Ford president and CEO. “Working together, we’re setting a goal of producing 100 million masks for families, children, individuals and communities who need them most.” You can read the full article by visiting Media.Ford.com. Safely Shop for New Ford Vehicles at Borgman Ford in Grand Rapids, MI Here at Borgman Ford, we've taken many extra steps to ensure the safety of our customers and staff. Our showroom is open with surfaces sanitized regularly and all of our staff members wear masks when interacting with you. Our vehicles are also thoroughly sanitized after every test drive, and we encourage you to use our Online Tools to work out the majority of your deal before your visit. You'll still have full access to one of our friendly and courteous sales associates if you need help or have any questions. Take a look at our vast Online Inventory to get started, or Reach Out To Us if you have any questions. We've been driving the difference in West Michigan for 60 Years, and it'd be our pleasure to help you find the perfect vehicle for your lifestyle and budget.

essential workers

Essential Workers Get The Works Free from Borgman Ford

Borgman Ford salutes our essential workers in West Michigan fighting on the front lines of the COVID-19 outbreak. It is our absolute pleasure to show thanks to them through a new program from Ford. Essential Workers can visit the Borgman Service Center now through June 30th and get "The Works" service package free for their vehicle. more Read More To reap the rewards of this program, all eligible customers must be enrolled in the FordPass Rewards Program and will receive enough points to their account to cover the cost of one The Works package. Though you must claim your points before June 30th, 2020, the points may be redeemed at a later date. To be eligible, customers must provide verification of employment such as a badge, pay stub, name tag, business card, an official letter stating essential worker status, or another form of verification that will align with a qualifying job category. With The Works, you will get everything you need to maintain the performance of your vehicle including tire rotation and pressure check, brake inspection, vehicle inspection, fluid top-off, battery test, filter check, plus a belts and hoses check. If you're not enrolled in FordPass Rewards, registration is easy. Simply visit this page and fill out the form. Soon, you'll be earning points for things you do every day, then using them for discounted services at the Borgman Service Center. If you have any questions at all about this program, FordPass Rewards, The Works service package, or anything else, please do not hesitate to Contact Us. Again, we extend our sincerest gratitude to West Michigan's essential workers. Thank you for all that you do, and it'd be our pleasure to serve you.

The Michigan International Auto Show -1

Join Borgman at the Michigan International Auto Show at DeVos This Weekend!

Come See Us At DeVos Convention Center through February 2nd, 2020 The Michigan International Auto Show is in full swing this weekend at DeVos Convention Center in downtown Grand Rapids, MI! Borgman Ford Mazda will be there all weekend to help West Michigan auto enthusiasts and casual attendees get acquainted with the 2020 Ford and Mazda lineup, so come on down and say hi now through Sunday, Feb. 2 and see what's new this year. We'd be happy to answer any questions you have about exciting vehicles like the 2020 Ford Explorer, 2020 Ford Escape, 2020 Ford F-150, the All-New Mazda CX-30, and more. Below, we've taken a few photos to show you what's in store this year, including some extras about the hotly-anticipated all-electric Ford Mustang Mach-E. more Read More 2020 Ford Escape Titanium Featured here in a stunning blue, the newly-redesigned 2020 Ford Escape is sure to impress old and new fans alike with impressive amenities, plenty of headroom, and all the cargo space you can ask for in a small SUV. Test drive a 2020 Ford Escape today! 2020 Ford Explorer ST While there are other 2020 Ford Explorers on display here, we can't wait to show you their sportier, more capable, and meaner sibling: the 2020 Ford Explorer ST. With upgrades in horsepower, torque, and motorsport-inspired drive settings and gadgets, this SUV is sure to turn some heads! Test drive a 2020 Ford Explorer today! 2020 Ford Mustang Mach-E While the prototype wasn't present Thursday night, Ford brought along plenty of information and even a fun interactive display for attendees interested in Ford's upcoming all-electric SUV. You can even sign up to reserve yours at Borgman right there at the show and we'd love to talk to people about what gets them excited about the new SUV. Learn more about the Ford Mustang Mach-E! 2020 Mustang Shelby GT500 Arguably the most stunning of all the Ford exhibits, smack dab in the middle sits the 2020 Mustang Shelby GT500. This 760 horsepower monster is parked beneath a monolithic Ford display with blue LED light pipes, inviting guests to gawk and admire the track-ready feat of Ford Performance engineering. 2020 Mazda CX-30 Should you decide to switch gears and head down the road toward the Mazda exhibit, you absolutely must stop and check out the newest addition to the Mazda lineup: the All-New Mazda CX-30 crossover SUV. This is the perfect choice of SUV for lovers of the Mazda3 in look, feel, and performance, but need to accommodate a growing family or simply want more space. Plus, the Soul Red paint job looks absolutely gorgeous. Test drive a 2020 Mazda CX-30 today! Need a Break? Play Some Built Ford Tough Cornhole Looking at the latest and greatest Ford Vehicles is a lot of fun, but if you need a break, sneak back behind the Mustang Shelby GT500 display and relax with a quick game of cornhole! See Something You Like? Visit Borgman After The Show For A Test Drive! This weekend, the Borgman Team will be at the show to chat with enthusiasts and offer information about the 2020 Ford and Mazda lineups and our only goal is to ensure people have a good time. However, if you see something you'd really like to drive, you're always welcome to stop by our showroom at 28th & Ivanrest in Grand Rapids to take it out for a spin. Just like at the show, our team is committed to making sure your questions are answered and will never pressure you into a sale. Come put our legendary Red Coat Customer Service to the test, and see why we're the Best in the West!