Borgman Ford is excited to share the newly-unveiled 2020 Ford Explorer with SUV shoppers and enthusiasts in Grand Rapids and West Michigan. The upcoming 2020 model is the result of the latest Ford tech available being implemented around painstaking market research.

A tremendous amount of effort went into making sure SUV shoppers get everything they've wanted to see in a modern Ford SUV. With many new and class-exclusive features and a reorganized trim structure, there's a 2020 Ford Explorer for everyone. Whether it's keeping kids entertained on family road trips, rugged off-road adventures, or any West Michigan outing in between, the 2020 Ford Explorer is up for the task.

Ford recently published a lengthy press release all about the stunning New Ford Explorer on their Media Center, as well as the unveiling at Ford Field in Detroit. Borgman has gone through and selected some excerpts to give you a feel for what's in store when it arrives at our dealership later this year - check it out below!

Ford Explorer Redesigned From Ground Up: America’s Favorite SUV Delivers More Power, Capability and Adventure Tech

Ford introduced its all-new 2020 Explorer – a complete redesign of America’s all-time best-selling SUV – that now features the broadest model lineup ever, more power and space, and smart new technologies to help tackle life’s adventures.

“Explorer drivers told us what they want – more capability, more power, more space,” said Hau Thai-Tang, Ford’s head of product development and purchasing. “They want more technology, not just for the driver, but for the whole family. And they want all of it with a beautifully sporty exterior. This new Explorer gives them all of that, and more, helping make every journey more enjoyable.”

Explorer is now more capable, comfortable, sportier and roomier in all three rows thanks to Ford’s flexible new rear-wheel-drive architecture. Improved off-road capability comes courtesy of intelligent four-wheel drive and an available new Terrain Management System™. Powertrain offerings include a 3.0-liter turbocharged EcoBoost® V6 projected to produce 365 horsepower and 380 lb.-ft. of torque using 93-octane gas, making this the most powerful Explorer ever. The Explorer lineup now features standard, XLT, Limited, Limited Hybrid, ST and Platinum models.

“We obsessed about what Explorer customers need and want,” said Bill Gubing, Explorer chief engineer. “We met with customer groups, pored through internet forums, and dissected social media posts to determine what they love about today’s Explorer and understand their pain points. Then we found ways to improve it across the board. Every enhancement on this all-new Explorer was inspired by our customers.”

Building upon Ford’s push to bring more driver-assist technology to market, the all-new Explorer introduces available Active Park Assist 2.0. The class-exclusive feature – standard on Explorer Platinum – allows the driver to park in a parallel or perpendicular spot with a touch of a button without having to work the steering wheel, gear shifter, gas pedal or brake pedal.

Recrafted, quiet cabin offers more space and technology, including available 10.1-inch portrait-mounted touch screen with full-screen maps, traffic-sensing Ford Co-Pilot360™ driver-assist innovations and features that can help reduce stress such as available Reverse Brake Assist and Active Park Assist 2.0, which handles all steering, shifting, brake and accelerator controls during a parking maneuver with a touch of a button.

Ford’s recipe for Explorer has always relied on three main ingredients – capability, comfort and design. The new rear-wheel-drive architecture enables bumper-to-bumper improvements that include an even more athletic appearance, increased capability and the best passenger accommodations in an Explorer ever.

To read the full press release announcing the New 2020 Ford Explorer, visit Media.Ford.com.

The New 2020 Ford Explorer: Arriving at Borgman Ford in Grand Rapids Summer 2019

Be on the lookout for the newly-redesigned 2020 Ford Explorer, due to arrive at Borgman Ford sometime during the summer. If you're planning an adventure throughout West Michigan this year and need a vehicle up to the task, Contact Us or visit Borgman Ford today and ask about the upcoming New Ford Explorer. When the time comes, we'll help you build and configure yours so it arrives on our lot in Grand Rapids ready to hit the road, trail, beach, or wherever life takes you this summer.

Our customer service is what has set us apart for nearly 60 years. Take a look at our New Ford SUV lineup and visit us anytime for a test drive. Our friendly and helpful staff is here to answer any questions you might have, but will never pressure you into a sale. Come see why we're the Best in the West!