Blog

Borgman Ford always keeps an eye out for the latest and greatest advances made by Ford in "Green Technology." To help Grand Rapids and West Michigan drivers reduce their effect on the environment, Ford has made strides in fuel efficiency and found clever uses for recycled plastic. However, today's announcement wasn't just about the eco-friendly tech in the upcoming 2018 Ford Focus Electric, it was also about the new color: Outrageous Green Metallic. more Read More In this article published in the Official Ford Media Center, you can read more about the development of this wild new paint option, as well as how the team at Ford Motor chooses the paint colors for their vehicles. Here's an excerpt from the article: For Ford’s color and materials design team, inspiration is everywhere. Thinking about the visual and tactile elements that will help define future vehicles, Barb Whalen, Ford color and materials design manager, and her team tap into everyday experiences to predict future trends to deliver a vibrant and diverse pallet for customers. “Designers are encouraged to experience a feeling, bring it to the team, then collectively brainstorm ways to bring it to life through a paint color or material for Ford vehicles,” says Whalen. “Outrageous Green Metallic is a unique shade, symbolizing modern renewal and a reconnection with nature, then finished with a special tinted clear coat to give the color depth and vibrancy.” Challenged to think about the “why,” the Ford color and materials team works to answer why a particular color is important, why now, and why this color as opposed to another. Many colors seen today were inspired from beautiful places in nature, with trends often predicted two to three years into the future. These trends can be influenced by everything from changing lifestyles, psychological and societal emotions, to consumer hobbies and passionate interests. Unusual sports gear, ropes, anodized finishes, plastics gear and accent fabrics provide inspiration for Ford vehicle exteriors and interiors. You can read the full article by visiting Media.Ford.com In more recent years, Ford has been making an enormous push to "Go Green," whether that means making their vehicles more efficient, finding clever new uses for recycled materials, or other ways to lessen their impact on the environment. If you're looking for a way to get around Grand Rapids in style while reducing your carbon footprint, check out our selection of New Ford Hybrid & Electric vehicles, and stop by our showroom for a test drive!

Over here at Borgman, we are continually amazed by some of the things being cooked-up and tested by Ford's research & development teams, and what they could mean for Ford customers in Grand Rapids, MI in the present and future. This latest feature is about them exploring the use of 3D printing, what makes it better than traditional prototyping, and further down the road, if car buyers could one day personalize certain pieces of their Ford Vehicles. This article from the Official Ford Media Center explains more about the process and advantages of 3D printing car parts. more Read More Here are some excerpts from the article: Ford Motor Company is exploring how large-scale one-piece auto parts, like spoilers, could be printed for prototyping and future production vehicles, as the first automaker to pilot the Stratasys Infinite Build 3D printer. Capable of printing automotive parts of practically any shape or length, the Stratasys Infinite Build system could be a breakthrough for vehicle manufacturing – providing a more efficient, affordable way to create tooling, prototype parts and components for low-volume vehicles such as Ford Performance products, as well as personalized car parts. The new 3D printer system is housed at Ford Research and Innovation Center in Dearborn. “With Infinite Build technology, we can print large tools, fixtures and components, making us more nimble in design iterations,” said Ellen Lee, Ford technical leader, additive manufacturing research. “We’re excited to have early access to Stratasys’ new technology to help steer development of large-scale printing for automotive applications and requirements.” 3D printing is not yet fast enough for high-volume manufacturing, but it is more cost efficient for low-volume production. Additionally, minus the constraints of mass-production processes, 3D-printed parts can be designed to function more efficiently. You can read the full article by visiting Media.Ford.com Through innovations such as this, Ford remains on the cutting edge of efficiency, safety, comfort, and convenience, and Borgman has been a proud home to their vehicles since 1960. This article gives us a glimpse into the future, but past projects like this one are what made the current lineup of new Ford vehicles the best selling brand in America. If you'd like to see our wide selection of New Ford Cars, Trucks, and SUVs, please feel free to visit the Borgman Ford showroom in Grand Rapids and take one out for a test drive!

Have you seen the New 2017 Mazda MX-5 Miata RF TV spot? The team at Borgman Mazda got a chance to watch it this weekend as it aired throughout Grand Rapids, and it definitely captures the passion that Mazda puts into their vehicles. In this new spot for the New Mazda MX-5 Miata RF, or Retractable Fastback, exterior design team leader Masanori Minamisawa speaks about how his love of music influenced the look and feel of the New Miata. more Read More Here’s a snippet of the press release accompanying the new video and published on InsideMazda: Mazda announced the launch of a new series of Driving Matters advertising spots, meant to connect the passion of Mazda’s Takumi craftsmen and the energy they put into design, with the joy owners get out of driving their Mazda vehicles. The series of advertisements, the first of which debuted this past weekend, provides a glimpse into how Mazda vehicles are designed—showcasing the craftsmanship, design and obsession with detail that Mazda Takumi Masters put into every car. The first advertising spot in the design series, called “Oneness,” features Masanori Minamisawa, the actual craftsman who led the exterior design team for the all-new MX-5 Miata RF. In the spot, Minamisawa describes how music has elevated his role as a designer for Mazda. By relating the oneness he feels when playing music to that of designing a vehicle, he has the ability to share that same feeling with Mazda owners when they drive their car. In the spot, Minamisawa describes his belief that the link between harmony within music, and the perfect harmony you feel when driving a vehicle that was designed just for you, can lead to a feeling of exhilaration, and ultimately, joy, when driving. “Mazda is fortunate to have such passionate designers that consistently rise to the challenge of bringing the vision of our brand to life,” said Russell Wager, vice president of marketing at Mazda North American Operations. “This new series of advertising spots allow us to highlight the real-life people that put their heart and soul into designing vehicles for the wants and needs of our customers.” You can read the full article by visiting InsideMazda.MazdaUSA.com. Looking for a New 2017 Mazda MX-5 Miata RF to call your own before Spring? Start your season on a high note by visiting Borgman Mazda in Grand Rapids to see the latest version of the beloved sports car and to go out for a test drive! Our staff will be happy to answer any questions you may have about the vehicle and pledge to give you a fair deal on your trade-in. You can see our selection of New Mazda MX-5 Miata vehicles here!

Build The Perfect 2017 Ford Super Duty for Landscaping, Construction, Lawn Care, and more with Best-In-Class Towing, Payload, & GVWR! With spring just around the corner and warmer weather ahead, work trucks are going to be out in full force doing what they do best: moving earth, hauling building material, and carrying equipment, and nothing does it better than the Ford F-Series. more Read More The unmatched combination of capability and flexibility of the Ford F-250 and F-350 Super Duty Pickups in particular allow them to get in and get the job done with class-leading payload and towing capabilities. These vehicles also accept a wide range of upfits - further tailoring them to your business. What do your spring cleanup jobs demand? If it's raw power you need for towing equipment, the available 6.7L Power Stroke Turbo Diesel delivers with best-in-class torque, engine exhaust braking, and more. Super Duty trucks may also be equipped with class-exclusive trailer reverse guidance, trailer sway control, and trailer tire pressure monitoring right on the dash. If diesel isn't your preference, the Ford 6.2L Gas V8 engine still delivers more torque than its competitors. Both of these engines feature tough-as-nails 6-speed automatic transmissions designed to complement their respective engine's strengths. The versatility of the 2017 Ford Super Duty Trucks really shines while exploring upfits. Whether you need a bucket lift for your tree trimming service, ladder racks for house painting, or heavy duty tool storage and trailer hitches installed, or something else entirely, talk to us today to explore all of your options. Right out of the gate, you may choose to have 6 upfitter switches installed in your Super Duty at the factory - ensuring that the upfitting process goes smoothly. After choosing a pickup or chassis cab, Borgman Commercial will leverage our relationships with upfitters all across West Michigan and the Midwest to deliver the best quality workmanship to you at an affordable price. To get started, Check Our Inventory Online, visit our Specialty Work Truck Site. Please feel free to give us a call, visit the Borgman Ford Commercial Vehicle Center, or Contact Us with any questions.

Borgman Ford Helps Grand Rapids Celebrate 40 years of the Ford F-Series'-- The Best-Selling Truck in America It's Official: Ford F-Series Trucks have been leading the pack with their unmatched durability, latest tech, and jaw-dropping capability for 40 straight years. To celebrate this monumental achievement, Borgman Ford is bringing back Truck Month and offering huge discounts on America's Favorite Brand of trucks. more Read More Stop in this month and get up to $10,000 Off the MSRP on a New Ford F-150! This dependable and capable truck features a high-strength aluminum-alloy body that's more ding resistant and virtually rust proof. Check Inventory Also, you can save up to $8,000 on a Ford Super Duty pickup - the next level of tough in the F-Series lineup. This truck truly earns its name with a Best-In-Class GVWR of 40,400 lbs., heavy duty suspension, and your choice of two Ford Tough engines: 6.2L Gas V8 or the 6.7L Power Stroke Turbo Diesel V8. Check Inventory Hurry in for your test drive, these Truck Month Deals are only good while our 2016 F-Series truck models last!