Blog

Borgman Ford can't wait for the All-New 2018 Ford EcoBoost to arrive in Grand Rapids and West Michigan next year. This spring, however, eagle-eyed fans can catch a glimpse of the new SUV when it makes an appearance in Marvel Studios' upcoming film, "Guardians of the Galaxy Vol. 2"! more Read More This article, originally published in the Official Ford Media Center, gives more information about the upcoming New Ford SUV and what makes it truly out-of-this-world and a blast to drive! Here's an excerpt from the article: You don’t have to be Groot to go small and live big. Ford’s all-new EcoSport – the fun, capable and connected compact SUV – brings personality to the big screen as the official vehicle of Marvel Studios’ “Guardians of the Galaxy Vol. 2.” “EcoSport is our smallest SUV, designed for active customers who need a compact, connected vehicle that enables richer experiences with family and friends,” said Chantel Lenard, executive director, Ford U.S. marketing. “Teaming up with Marvel is a perfect way to share how EcoSport turns every drive into a chance to live big, enabling our Earth-bound customers to experience as many adventures as ‘Guardians of the Galaxy’ offers.” EcoSport joins Ford’s best-selling SUV lineup. Packed with personality, customers can choose either the award-winning, 1.0-liter three-cylinder turbocharged EcoBoost® or 2.0-liter four-cylinder engine. SYNC® 3, a floating 8-inch touch screen and Wi-Fi hotspot are available, as well as SYNC Connect. The technology gives FordPass® members remote access to their EcoSport from their mobile device – including the ability to start, lock, unlock and locate it from almost anywhere on Earth. Fans can continue the experience by entering the “Be the Guardian of Your Galaxy” sweepstakes at www.marvel.com/ecosport. Entrants get a chance to win a Ford EcoSport, a hometown screening of the movie, one of 150 custom illustrations by a Marvel artist depicting the fan as a galactic hero, and plenty of swag. EcoSport goes on sale in early 2018. Catch Ford’s all-new compact SUV in Marvel Studios’ “Guardians of the Galaxy Vol. 2,” in theaters May 5. You can read the full article by visiting Media.Ford.com. Can't wait to get behind the wheel of a New Ford Utility? Visit the Borgman Ford showroom in Grand Rapids and take one out for a test drive! Our friendly staff will answer any questions you may have about Ford SUVs, and will match you with one that fits your lifestyle and budget. To see our full lineup of capable and dependable Ford SUVs, Click Here, and be sure to keep an eye on our blog for more updates on the 2018 Ford EcoSport!

Borgman Mazda, West Michigan's Exclusive Mazda Dealer, is proud to serve the Grand Rapids community with high-quality Mazda vehicles. In addition to being highly efficient, well-engineered, and an absolute joy to drive around, Mazda has just received the Best Car Styling Award from Kelley Blue Book's KBB.com. more Read More The following article published by Mazda talks more about their KODO—Soul of Motion design. This is what gives a Mazda a sense of movement, even when standing still. This bold, consistent, and distinct design style is reflected across the vehicle lineup and is what makes Mazda a deserving recipient of this award. Here's an excerpt from the article published on InsideMazda: The obsession in the details has paid off for Mazda yet again, as Kelley Blue Book’s KBB.com has awarded Mazda with the 2017 Brand Image Award for “Best Car Styling Brand.” While the design of the compact Mazda3, midsize Mazda6 and MX-5 Miata roadster and RF retractable fast back sports car were all that the KBB.com experts needed to crown Mazda with the award, it goes without saying that Mazda’s KODO—Soul of Motion design language continues to fascinate consumers and automotive enthusiasts. Mazda vehicles are designed to look pure and refined, with distinct design cues shared across Mazda’s lineup. Mazda’s passion for creating the ultimate form of beauty has proved successful on a global scale with consecutive appearances on the finalist list for the World Car Design of the Year (WCDOTY) as well. The 2016 Mazda MX-5 Miata took home the win in 2016 followed by the 2017 Mazda CX-9 being named a finalist in the same category this year. To read the full article, visit InsideMazda.MazdaUSA.com Picturing how a Mazda with its award-winning styling would look in your driveway? Visit Borgman Mazda today and check out our inventory! Our friendly and courteous staff will ensure that you get a fair and honest deal on your trade, and the best possible deal on your New Mazda. Plus, every New Mazda vehicle we sell comes with a Free 20-Year 200,000 Mile warranty! Check out our selection of New Mazda vehicles, or stop by today for a test drive!

A favorite of both Borgman Ford and the West Michigan community, the Ford Explorer is perhaps the company's signature SUV in terms of popularity, capability, and style. Recently, Ford has revealed some features of the upcoming 2018 Ford Explorer to look forward to, including built-in 4G, SYNC Connect, and the new Safe & Smart technology package! more Read More This article published in the Official Ford Media Center reveals more about the available tech and other fun features available in the upcoming 2018 Ford Explorer. Here are a few excerpts from the article: For 2018, Explorer has been further upgraded, providing customers freshened front and rear styling details, even better technology and more choice. Explorer offers an available 4G embedded modem that includes a Wi-Fi hotspot and supports as many as 10 devices at once – up to 50 feet away from the vehicle. It also features SYNC Connect, which allows owners to connect with Explorer remotely using FordPass® to start, lock, unlock and locate their vehicle from almost anywhere – while also allowing access to important vehicle diagnostic information. This technology joins such existing features as enhanced active park assist, which uses ultrasonic sensors and electric power-assisted steering to help drivers with parallel and perpendicular parking; park-out assist, which helps drivers pull out of parallel parking spots; and intelligent all-wheel drive with Terrain Management System™, which enables improved driving capability by sending power where needed. For 2018, Explorer also offers a newly available Safe and Smart Package that combines high-demand driver-assist features for a great value. The package includes: Adaptive cruise control and collision warning with brake support uses radar to detect moving vehicles directly ahead, and changes cruising speed if necessary Blind Spot Information System uses radar to trigger a warning when another motorist is in the driver’s blind spot Cross-traffic alert uses radar to help alert drivers to oncoming traffic when backing out of a parking space Lane-keeping system automatically detects left- and right-hand road lane markings using front camera system. A vibration in the steering wheel alerts the driver if the vehicle begins to drift out of its lane. System can also provide steering torque to help guide the vehicle back into the lane if needed Auto high-beams use windshield-mounted cameras to automatically switch between high-beam and low-beam settings when oncoming traffic is detected Rain-sensing wipers You can read the full article and see more photos by visiting Media.Ford.com. For the latest updates on the upcoming 2018 Ford Explorer SUV, stay tuned here! If you're looking for a capable and dependable Ford Explorer today, feel free to Check Out Our Inventory and visit us for a test drive! Be sure to take a look at our Latest Manager Specials before your visit, and we hope to see you soon!

How Would It Feel To Drive Your New Mazda Vehicle Completely Free From Worry? Borgman Mazda has some exciting news for our customers in Grand Rapids and West Michigan. Only at Borgman, Every New Mazda Vehicle we sell will include a FREE 20-Year, 200,000 Mile Warranty! If you've been thinking about buying a new Mazda or making a trade, there's never been a better time to visit Borgman - West Michigan's Exclusive Mazda Dealer. more Read More The B-Free Borgman Mazda Warranty is backed by an “A” rated insurance company and administrator, and is provided by Nationwide Warranty Services. It covers the engine, transmission and other critical parts such as the axle shafts, wheel bearings, All-Wheel Drive components and more. The best part (besides being completely free) is that no extra maintenance is required. All you have to do is follow Mazda’s recommended maintenance schedule and hang on to your records. You can have your maintenance done or make a claim at the Borgman Mazda Service Center, or at any other licensed repair shop in the U.S. and Canada. "We're more than happy to provide this warranty to our Mazda customers at no cost to them. We do this because we firmly believe that taking care of people after the sale is much more important than the sale itself," says Matt Borgman, General Manager. "People in West Michigan choose Mazda vehicles because they're very dependable and a lot of fun to drive. We want to make sure that they will always have that experience with their vehicle." For complete details on the new warranty program, check out the video below, Click Here, or visit the Borgman Mazda showroom and we'll be happy to assist you. To see our full lineup of New Mazda Vehicles, Click Here. https://fast.wistia.net/embed/iframe/5u6wdbx8iq?videoFoam=true Be free from worry, be free from repair bills, and enjoy your New Mazda Vehicle for years to come. We offer a FREE 20-Year 200,000 Mile warranty with every New Mazda because putting the customer first is a Borgman family tradition. Come see why Borgman is West Michigan's Exclusive Mazda Dealer!

Meet The Winner of PickupTrucks.com's Work Truck Challenge! What happens when you take three-quarter-ton trucks from foreign and domestic brands and put them head-to-head in a series of work-truck challenges? That's exactly what PickupTrucks.com wanted to find out, and after the dust had settled, they crowned the 2017 Ford Super Duty XL their Best Work Truck of 2017! more Read More The work truck challenge consisted of several trials designed to push these trucks to their limits, as well as judging based on the interior, visibility, utility features, and more. Powered by the 6.2-liter flex-fuel V8 engine mated to a heavy-duty six-speed SelectShift-G automatic transmission, Super Duty led the pack in 0-60 mph and quarter-mile acceleration, 60-0 braking, maximum horsepower and measured fuel economy. The judges also took note: "Super Duty's striking interior layout and quality materials, its numerous large and small storage spaces, top-notch acceleration and braking feel, more bed tie-downs and lighting features than the others." You can read more about the 2017 Ford Super Duty's victory here. This, along with being named the 2017 Motor Trend Truck of the Year, cements the Super Duty's reputation as a dependable, versatile, capable, and efficient work truck. If you want to know what makes it a favorite of both the Borgman Commercial Team and our clients, visit us today and come see it for yourself! You can browse our selection of 2017 Ford F-250 Super Duty Trucks here. If you need to modify a Ford Super Duty with upfits, you can check our Work Truck site for job-ready vehicles or Contact Us to explore all of your upfitting options.

Work Smarter with the 2.7L EcoBoost V6 Engine For fleet managers looking to add strong, smart, and versatile pickups to their motor pool, but also want to save on fuel costs, Borgman is the proud home of a work truck that checks all the boxes - The Ford F-150. This year, the 2017 Ford F-150 was the only full-size pickup truck to land a spot on the American Council for an Energy-Efficient Economy's "Greener Choices" list after their annual environmental impact survey. more Read More The F-150 owes this to a number of innovations, but the two big factors are the truck's lightweight, high-strength Aluminum-Alloy Body and the 2.7L Ford EcoBoost Engine with start and stop technology. Both play an important role in delivering the 2017 Ford F-150's best-in-class fuel economy rating of 19/26/22 mpg city/highway/combined. You can read more about the award here. Just because the 2017 Ford F-150 2.7L EcoBoost is efficient doesn't mean it's a pushover. This pickup truck matches it's unmatched fuel economy with a whopping 325 horsepower, 375 lb/ft. of torque, and it can carry 2,210 lbs. on its back. When properly equipped, the 2.7L F-150 can also tow up to 8,500 pounds. If you need to save on fuel costs, but don't want to compromise on power or capability, visit Borgman Commercial and check out our lineup of New Ford F-150 Pickups! We'll match you with a work truck that meets the demands of the job and fits your budget. Stop in for the latest incentives! If you have any questions or get started, please give us a call or Contact the Borgman Commercial Team.

Borgman Commercial is pleased to announce that Ford will be investing another $1.2 billion into their Michigan infrastructure - representing their commitment to Michigan's workers, our economy, and in preparation for the future of the automotive industry. This massive investment will be split between three different facilities in Michigan. The money will create or retain jobs in the state, pave the way for the New Ford Ranger and Bronco, and support the company's push towards solving the future's mobility challenges. more Read More In this article originally published in the Official Ford Media Center, we can get a closer look at the three Michigan facilities and how this investment will help them improve the next generation of Ford vehicles. Here are some excerpts from the article: Ford Motor Company is investing $1.2 billion in three Michigan manufacturing facilities to strengthen its leadership in trucks and SUVs and support the company’s expansion to an auto and mobility company. Ford is investing $850 million in Michigan Assembly Plant to retool the plant to build the all-new Ford Ranger and Ford Bronco. Employees at Michigan Assembly Plant will begin building Ranger at the end of 2018 and Bronco in 2020. The company also plans to create or retain 130 jobs and invest $150 million to expand capacity for engine components for several vehicles, including Ranger and Bronco, at Romeo Engine Plant in Michigan. In addition, Ford is investing $200 million for an advanced data center to support the company’s expansion to an auto and a mobility company. It is the second of two new data centers Ford is building in Michigan, as the company expects its data usage to increase 1,000 percent – driven by manufacturing and business needs and new mobility services, such as more connected, autonomous and electrified vehicles. In the past three months alone, Ford has announced $1.9 billion in new investments in Michigan. During the past five years, Ford has invested $12 billion in its U.S. plants and created a total of nearly 28,000 U.S. jobs. Ford builds more vehicles in the United States and employs more hourly U.S. workers than any other automaker. New Ranger and Bronco at Michigan Assembly The work to transform Michigan Assembly Plant begins next May. Following the same pattern used during vehicle changeover at Dearborn Truck Plant in 2014, Michigan Assembly will take just four weeks to remove and reinstall the tooling necessary to build the all-new Ford Ranger and Ford Bronco. Expanded capacity at Romeo Engine Romeo Engine Plant produces engines for Ford Super Duty, E-Series, Ford Shelby GT 350 Mustang and Shelby GT350R Mustang, along with components for F-Series, Mustang, Explorer and Edge. This investment adds capacity and tooling for components for an additional engine when the plant begins its transformation in early 2018. You can read the full article by visiting Media.Ford.com Borgman Commercial is proud to provide high-quality Ford Work Trucks for West Michigan businesses. Ford has made an effort to keep jobs in the U.S. and Michigan, and their commitment to our state's economy has not gone unnoticed. If you'd like to add some Ford Work Trucks to your fleet of vehicles, check out our commercial inventory, visit our work trucks specialty site, or stop by for a visit! Our staff will be happy to answer any questions you may have and find you the best possible deals on both Ford Commercial Vehicles and any upfits you may need.

Borgman Ford is eagerly anticipating the arrival of the 2018 Ford Edge to our showroom in Grand Rapids this fall. However, one of the things we're most excited about is the recently-announced SEL Sport Package for the 2018 model. This new suite of options will offer even more choices for West Michigan drivers looking to cruise in both comfort and style! more Read More This article originally published in the Official Ford Media Center gives us an inside look at the new SEL Sport Package for the upcoming 2018 Ford Edge, including the stunning new finishes and interior. Here are some excerpts from the article: The 2018 Edge SEL Sport Appearance Package gives customers a stylish new way to personalize their Edge. This new addition to the SEL series offers a sportier look inside and out, and boasts features like a cloth interior and high-tech capabilities. It offers more choice in the Edge lineup, which includes SE, SEL, Titanium and Sport series. “Our SEL Sport Appearance Package on Edge is an opportunity to provide customers with a vehicle that meets their high expectations while giving them more choice,” said Edge brand marketing manager Angela Canales. “Being thoughtful about design and feature combinations means we’re giving them the look and the technology they’re after at an affordable price.” The new Edge SEL Sport Appearance Package combines premium interior materials with available SEL features including SYNC® 3 with Android Auto and Apple CarPlay compatibility, premium audio, rear camera and reverse sensing system. Additional available features include a panoramic vista roof, black roof rack side rails, navigation, blind spot monitoring system and hands-free power liftgate. The package also includes: Unique 10-spoke 19-inch Magnetic Metallic-painted wheels Magnetic Metallic-painted grille surround Magnetic Metallic-painted mirror caps Magnetic Metallic-painted rear spoiler Magnetic Metallic-painted front and rear skid plates Blacked-out headlamp bezels Blacked-out side window trim The new polished look creates a unique passenger experience by featuring Mayan Gray fabric seat coverings with Umber-colored Miko® sueded cloth perforated inserts, complemented by Umber contrast stitching. Adding to the bold interior styling, a handsome custom Copper Sands textured appliqué carries the color theme to the dash, while carpets are custom-embroidered with an Umber “Edge” logo. You can read the full article by visiting Media.Ford.com. Looking for a New Ford Edge to call your own? Visit Borgman Ford in Grand Rapids, MI and check out our huge selection of New Ford Edge SUVs! If you see something you like, feel free to visit us and go for a test drive! Our friendly and knowledgeable sales staff will be happy to answer any questions you may have about the Ford Edge, or any other SUV on our lot. We hope to see you soon!

Borgman Ford always keeps an eye out for the latest and greatest advances made by Ford in "Green Technology." To help Grand Rapids and West Michigan drivers reduce their effect on the environment, Ford has made strides in fuel efficiency and found clever uses for recycled plastic. However, today's announcement wasn't just about the eco-friendly tech in the upcoming 2018 Ford Focus Electric, it was also about the new color: Outrageous Green Metallic. more Read More In this article published in the Official Ford Media Center, you can read more about the development of this wild new paint option, as well as how the team at Ford Motor chooses the paint colors for their vehicles. Here's an excerpt from the article: For Ford’s color and materials design team, inspiration is everywhere. Thinking about the visual and tactile elements that will help define future vehicles, Barb Whalen, Ford color and materials design manager, and her team tap into everyday experiences to predict future trends to deliver a vibrant and diverse pallet for customers. “Designers are encouraged to experience a feeling, bring it to the team, then collectively brainstorm ways to bring it to life through a paint color or material for Ford vehicles,” says Whalen. “Outrageous Green Metallic is a unique shade, symbolizing modern renewal and a reconnection with nature, then finished with a special tinted clear coat to give the color depth and vibrancy.” Challenged to think about the “why,” the Ford color and materials team works to answer why a particular color is important, why now, and why this color as opposed to another. Many colors seen today were inspired from beautiful places in nature, with trends often predicted two to three years into the future. These trends can be influenced by everything from changing lifestyles, psychological and societal emotions, to consumer hobbies and passionate interests. Unusual sports gear, ropes, anodized finishes, plastics gear and accent fabrics provide inspiration for Ford vehicle exteriors and interiors. You can read the full article by visiting Media.Ford.com In more recent years, Ford has been making an enormous push to "Go Green," whether that means making their vehicles more efficient, finding clever new uses for recycled materials, or other ways to lessen their impact on the environment. If you're looking for a way to get around Grand Rapids in style while reducing your carbon footprint, check out our selection of New Ford Hybrid & Electric vehicles, and stop by our showroom for a test drive!

Over here at Borgman, we are continually amazed by some of the things being cooked-up and tested by Ford's research & development teams, and what they could mean for Ford customers in Grand Rapids, MI in the present and future. This latest feature is about them exploring the use of 3D printing, what makes it better than traditional prototyping, and further down the road, if car buyers could one day personalize certain pieces of their Ford Vehicles. This article from the Official Ford Media Center explains more about the process and advantages of 3D printing car parts. more Read More Here are some excerpts from the article: Ford Motor Company is exploring how large-scale one-piece auto parts, like spoilers, could be printed for prototyping and future production vehicles, as the first automaker to pilot the Stratasys Infinite Build 3D printer. Capable of printing automotive parts of practically any shape or length, the Stratasys Infinite Build system could be a breakthrough for vehicle manufacturing – providing a more efficient, affordable way to create tooling, prototype parts and components for low-volume vehicles such as Ford Performance products, as well as personalized car parts. The new 3D printer system is housed at Ford Research and Innovation Center in Dearborn. “With Infinite Build technology, we can print large tools, fixtures and components, making us more nimble in design iterations,” said Ellen Lee, Ford technical leader, additive manufacturing research. “We’re excited to have early access to Stratasys’ new technology to help steer development of large-scale printing for automotive applications and requirements.” 3D printing is not yet fast enough for high-volume manufacturing, but it is more cost efficient for low-volume production. Additionally, minus the constraints of mass-production processes, 3D-printed parts can be designed to function more efficiently. You can read the full article by visiting Media.Ford.com Through innovations such as this, Ford remains on the cutting edge of efficiency, safety, comfort, and convenience, and Borgman has been a proud home to their vehicles since 1960. This article gives us a glimpse into the future, but past projects like this one are what made the current lineup of new Ford vehicles the best selling brand in America. If you'd like to see our wide selection of New Ford Cars, Trucks, and SUVs, please feel free to visit the Borgman Ford showroom in Grand Rapids and take one out for a test drive!

Have you seen the New 2017 Mazda MX-5 Miata RF TV spot? The team at Borgman Mazda got a chance to watch it this weekend as it aired throughout Grand Rapids, and it definitely captures the passion that Mazda puts into their vehicles. In this new spot for the New Mazda MX-5 Miata RF, or Retractable Fastback, exterior design team leader Masanori Minamisawa speaks about how his love of music influenced the look and feel of the New Miata. more Read More Here’s a snippet of the press release accompanying the new video and published on InsideMazda: Mazda announced the launch of a new series of Driving Matters advertising spots, meant to connect the passion of Mazda’s Takumi craftsmen and the energy they put into design, with the joy owners get out of driving their Mazda vehicles. The series of advertisements, the first of which debuted this past weekend, provides a glimpse into how Mazda vehicles are designed—showcasing the craftsmanship, design and obsession with detail that Mazda Takumi Masters put into every car. The first advertising spot in the design series, called “Oneness,” features Masanori Minamisawa, the actual craftsman who led the exterior design team for the all-new MX-5 Miata RF. In the spot, Minamisawa describes how music has elevated his role as a designer for Mazda. By relating the oneness he feels when playing music to that of designing a vehicle, he has the ability to share that same feeling with Mazda owners when they drive their car. In the spot, Minamisawa describes his belief that the link between harmony within music, and the perfect harmony you feel when driving a vehicle that was designed just for you, can lead to a feeling of exhilaration, and ultimately, joy, when driving. “Mazda is fortunate to have such passionate designers that consistently rise to the challenge of bringing the vision of our brand to life,” said Russell Wager, vice president of marketing at Mazda North American Operations. “This new series of advertising spots allow us to highlight the real-life people that put their heart and soul into designing vehicles for the wants and needs of our customers.” You can read the full article by visiting InsideMazda.MazdaUSA.com. Looking for a New 2017 Mazda MX-5 Miata RF to call your own before Spring? Start your season on a high note by visiting Borgman Mazda in Grand Rapids to see the latest version of the beloved sports car and to go out for a test drive! Our staff will be happy to answer any questions you may have about the vehicle and pledge to give you a fair deal on your trade-in. You can see our selection of New Mazda MX-5 Miata vehicles here!

When people visit the Borgman Ford showroom in Grand Rapids looking for their next Ford Car, Truck, or SUV, one of their top questions - and perhaps a final factor in their decision - is "what does it get per gallon?" Today, fuel economy has been toward the top of a consumer's wish list while shopping for a new vehicle. This is especially true for our commercial customers, as they need to weigh the vehicle's operating cost, which includes fuel economy. more Read More Recognizing this, Ford is making a huge investment in their research & development infrastructure. The company plans to start construction on a new wind tunnel complex to test the aerodynamics of its vehicles with wind speeds ranging from 155 to 200 mph. This article published in the Ford Media Center further details the plans for the new facility. Here's an excerpt from the article: Consumers’ appetite for vehicles with greater fuel efficiency and performance has led Ford to invest in a new aerodynamic testing complex that will house a next-generation rolling road wind tunnel and state-of-the-art climatic chamber. The new facility will come complete with testing advancements that better match the technological development of Ford products – both production vehicles and racing vehicles. “This investment in new world-class test facilities underpins Ford’s ongoing commitment to advance our capabilities to continue to provide our customers with high-quality vehicles,” said Raj Nair, Ford executive vice president, global product development and chief technical officer. The new wind tunnel complex will sit on 13 acres next to Ford’s current Driveability Test Facility in Allen Park, Michigan. The complex will house new innovative technology that delivers state-of-the-art real-world driving simulations to advance improvements in fuel economy. You can read the full article by visiting Media.Ford.com This is one of the many ways Ford is delivering on their promise to continue improving the quality and efficiency of their vehicles. For Borgman Commercial customers, this new facility will mean that Ford vehicles of the future will continue to out-pace the rest in terms of efficiency and durability, saving them money on fuel costs and maintenance.However, the vehicles you'll find today at Borgman Ford Commercial still outperform their competition. The weight-saving and high-strength aluminum alloy bodies of the Ford F-Series F-150 and Super Duty Trucks give them an edge, as do engines fine-tuned for performance and economy. Check out our Full Ford Commercial Inventory and please feel free to stop by for a visit or Contact Us with any questions you may have.