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If you have a new vehicle on your holiday shopping list and you're looking for a great deal and excellent service, visit Borgman Ford Mazda at 28th & Ivanrest in Grand Rapids, MI. This month we're celebrating our mission of Value • Service • Price during our Redcoat Tradition Holiday Sale. Come and save with best prices of 2018 across our lineup, with even bigger savings on hand-picked inventory. more Read More Borgman has been offering Fair & Square deals since 1960 and was founded on the assertion that car dealers could be successful without sacrificing their integrity. All these later, we've never dreamed of changing that policy and we're still family-owned and operated. We continue to offer the best deals and value on our New and Used inventory. Creating a Better Way to Buy New & Used Vehicles in Grand Rapids, MI We recently added a page to our site that explains how and why Borgman became known as "The Home of the Redcoats." It's more than a dress code though. We go into detail about they became a symbol for Fred Borgman's vision of making the car buying process honest and transparent. Even before the red jackets, Fred Borgman recognized the value of paying his associates a living wage and then giving small bonuses for closing a sale. In turn, his employees were more motivated to help their customers find what they need instead of resorting to high-pressure sales tactics. Many of Borgman's staff stayed with him for years - even decades in some cases - and this also meant those associates would build relationships with customers. These among other things were just how Fred did business, and when he got the idea for outfitting his team with red coats, his goodwill in the community became a brand. You can read the full story about our Fair & Square Deals here! Come See Why Borgman Ford Mazda is the Best in the West We've been serving families throughout Grand Rapids and West Michigan with the best customer service and value since 1960. At Borgman Ford Mazda, putting the customer first is a family tradition. We respond to most requests online within 60 minutes or less (unless it's a holiday or weekend) and you can be assured of honest and fair dealings. Our salespeople are knowledgeable, friendly, and committed to non-confrontational negotiations - proceeding at your pace and respecting your time. We have hundreds of New and Used Vehicles to choose from! Take a look at our selection today and stop by any time for a test drive. If you'd like to swap vehicles with us for a day, as us about our Day Trader Program. We also offer a fantastic Used Warranty on most of our Pre-Owned Selection and a Free 20 Year 200,000 Mile Warranty with Every New Mazda. Remember, if you see a better deal on a New Vehicle elsewhere, show us and we'll match it. Come experience our legendary Redcoat Customer Service - the Best in the West.

While we patiently wait for the All-New 2019 Ford Ranger to arrive at the Borgman Ford Showroom in Grand Rapids, MI, we're pleased to share some exciting news. The EPA fuel estimates are in for next year, and the New Ranger is the most fuel-efficient gas-powered mid-size pickup in America. This recent article from the Official Ford Media Center explains more about how the Ford Ranger accomplished these efficiency numbers without compromising on power, capability, or "Built Ford Tough" quality. Take a look in these excerpts below: more Read More Adventure Further: All-New Ford Ranger Rated Most Fuel-Efficient Gas-Powered Midsize Pickup In America The adventure-ready 2019 Ford Ranger is the most fuel-efficient gas-powered midsize pickup in America – providing a superior EPA-estimated city fuel economy rating and an unsurpassed EPA-estimated combined fuel economy rating versus the competition. The all-new Ranger has earned EPA-estimated fuel economy ratings of 21 mpg city, 26 mpg highway and 23 mpg combined for 4x2 trucks. When configured as a 4x4, Ranger returns EPA-estimated fuel economy ratings of 20 mpg city, 24 mpg highway and 22 mpg combined. This is the best-in-class EPA-estimated city fuel economy rating of any gasoline-powered four-wheel-drive midsize pickup and it is an unsurpassed EPA-estimated combined fuel economy rating. “Midsize truck customers have been asking for a pickup that’s Built Ford Tough,” said Todd Eckert, Ford truck group marketing manager. “And Ranger will deliver with durability, capability and fuel efficiency, while also providing in-city maneuverability and the freedom desired by many midsize pickup truck buyers to go off the grid.” Keep reading on Media.Ford.com. Pre-Order Your 2019 Ford Ranger at Borgman Ford in Grand Rapids, MI If you're counting down the days until the All-New 2019 Ford Ranger arrives in West Michigan, visit Borgman Ford and place your order today! Ordering now not only ensures you'll be one of the first to drive the New Ford Ranger, it also means you'll be able to custom-build your truck to meet your exact needs and tastes - right from the factory! The first of the New Ford Ranger pickups will arrive in early 2019. To get started with yours, please Contact Us or visit our showroom to talk with one of our friendly sales associates. For more information about the 2019 Ford Ranger, click here. Come see why we're the Best in the West!

Borgman Mazda is pleased to share with West Michigan Mazda fans this exciting bit of news. U.S. News & World Report has named Mazda their Best Car Brand of 2019, and it's the fourth year in a row the organization has awarded Mazda that title! more Read More Every year, the U.S. News & World Report pulls together reviews from auto journalists, safety info, reliability data, and more to form the basis of their awards. For 2019, Mazda was crowned the winner of their Best Car Brand segment, with U.S. News citing "engaging driving dynamics, accommodating seats, user-friendly technology, and upscale cabin designs at a reasonable price" as the basis for their decision. This article from InsideMazda tells more about the award, and thanks the hard-working individuals that make Mazda vehicles the incredible machines they are. If you haven't experienced what it's like to drive a Mazda, take a look at some excerpts from the article below, and visit our showroom in Grand Rapids to take one for a spin! Mazda Named 2019 Best Car Brand by U.S. News & World Report Mazda’s Premium Features Secure Top Spot for the Fourth Year In A Row For the fourth year in a row, Mazda has been awarded the “Best Car Brand” by U.S. News & World Report. Mazda’s line-up was praised for offering entertaining performance, intuitive infotainment systems, and upscale interiors. “Mazda’s car lineupcontinues to set the standard by which other brands should be judged,” said Jamie Page Deaton, executive editor of U.S. News & World Report. “From the practical Mazda6 to the sporty MX-5, engaging driving dynamics and upscale interiors make any Mazda car a pleasure to own.” To determine the award winners, U.S. News & World Report averaged the overall score of all the given brand’s products in each award class. The brand with the highest overall average score was named the winner in the category. The overall scores come directly from the U.S. News Best Cars rankings, which are based on a combination of the consensus of the automotive press, safety scores and reliability data. “We are grateful that U.S. News & World Report has recognized the innovative design and intuitive interior features of Mazda cars,” said Masahiro Moro, CEO of Mazda North American Operations and senior managing executive officer of Mazda Motor Corporation. “Mazda’s goal is to create premium vehicles incorporating cutting edge technology that enriches people’s lives as well as society. This award affirms the hard work of the men and women at Mazda Motor Corporation.” Read the full article on InsideMazda.MazdaUSA.com. Shop the "Best Car Brand of 2019" at Borgman Mazda in Grand Rapids, MI If you're searching West Michigan for an exhilarating, high-quality, and tech-savvy car, look no further than Borgman Mazda at 28th Street and Ivanrest! Stop in and check out our selection of fun-to-drive New Mazda3 hatchbacks and sedans, the refined New Mazda6, the sporty New Mazda MX-5 Miata, or our lineup of New Mazda Crossover SUVs. Remember, every single new Mazda we sell includes our own Free and Exclusive 20-Year 200,000 Mile Warranty. Also, we will never be undersold, so if you see a better deal on a New Mazda elsewhere, let us know and we'll match it. Come see why we're West Michigan's Exclusive Mazda Dealer!

Borgman Ford in Grand Rapids is always interested in learning about the latest advancements and innovations coming out of Ford. Whether these emerging technologies will be included in Ford vehicles for West Michiganders to enjoy, or play a part in their manufacturing and design, Ford has always operated from a position of leadership in the industry. more Read More Recently, Ford opened their brand new $45 million dollar Advanced Manufacturing Center in Michigan. Inside, they're experimenting with 3D printers, augmented and virtual reality, and robotics to find new ways to make the factories that build Ford Vehicles safer and more efficient. This article on the Official Ford Media Center gives us a glimpse behind the curtain - take a look at some excerpts below: From Fantasy To Reality: Ford’s New $45 Million Advanced Manufacturing Center Bringing The Future To Life – Today Inside Ford’s new Advanced Manufacturing Center, an engineer stands in front of a 3D printing machine churning out brake parts for Ford’s soon-to-be-introduced Shelby Mustang GT500. Across the room, two team members strap on virtual reality headsets to design and simulate production lines, while another is working alongside a collaborative robot, programming a safer way to install a vehicle part. These technologies are no longer simply a Hollywood vision of the future. For Ford, which has been breaking new ground in auto production for more than a century, they are critical tools and technologies to improve the complex and demanding task of building cars and trucks. And this is all happening every day under one roof at the company’s new $45 million Advanced Manufacturing Center in Redford. “More than 100 years ago, Ford created the moving assembly line, forever changing how vehicles would be mass-produced,” said Joe Hinrichs, Ford’s president of Global Operations. “Today, we are reinventing tomorrow’s assembly line – tapping technologies once only dreamed of on the big screen – to increase our manufacturing efficiency and quality.” Approximately 100 experts work at the development hub for cutting-edge manufacturing technologies, including 3D printing, augmented and virtual reality, robotics, digital manufacturing and more. Ford's investment co-locates approximately 100 advanced manufacturing technology experts and their specialized equipment in one open space. For Ford, this combination of advanced manufacturing expertise and a skilled workforce will continue to support their drive to mass produce the highest quality vehicles. Read the full article on Media.Ford.com. Test Drive a New Ford Today at Borgman Ford in Grand Rapids, MI Borgman Ford is your home in West Michigan for expertly-designed New Ford vehicles. What has set Borgman apart since 1960 is our commitment to customer satisfaction, transparency, and our fair-and-square deals. Throughout the whole sales process, our team will never try to deceive you or pressure you into signing anything. We want to make sure you find the right vehicle for your lifestyle, tastes, and budget, and that all of your questions are answered before pen hits paper. If you want to be absolutely sure you'll love one of the many New Ford Vehicles on our lot, ask about our Day Trader Program and swap vehicles with us for a day. Read more about Borgman's Fair Trade Deals and stop by anytime for a visit. We're the Best in the West and will not be undersold!

We've already had our first major snowfall in West Michigan this season, and we hope everyone made it to their destinations safely. It's probably not a stretch to say some of us had some trouble getting traction from a stop, going around corners, or braking downhill. There are some driving tips here that might help as a refresher, but the biggest factor in being able to maneuver in the snow and ice isn't all-wheel drive, it's your tires. In this Borgman How To, we'll teach you everything a smart West Michigan shopper needs to know about winter tires including how they're formulated, designed, and perform. more Read More Is All-Wheel Drive Enough For West Michigan Winters? All-Wheel drive is popular in our part of the country, mostly because of the advantages it provides when the weather turns on us. With a set of all-season tires on, they perform reasonably well in most situations. That being said, it's only a piece of the puzzle. Powering all four wheels independently can help if one loses traction and the others have grip, but it doesn't do much good if you're driving on a sheet of ice or through deep snow. This might surprise a lot of folks, but an underpowered front-wheel drive car with winter tires can and very often will out-perform an all-wheel drive counterpart with all-season tires. This isn't all because of physics or driving dynamics, it's because tires are your only interface with the road, and bringing the right tool for the job (the temperature & conditions) is what makes the biggest difference. That being said, equipping an all-wheel drive vehicle with winter tires is that much better. In the sections below, we'll explain why and how this is. What Makes Winter Tire Rubber Different Tires aren't simply just rubber rings we put on our wheels. A great deal of engineering goes into making them, and the chemical makeup of winter tires is carefully dialed-in for optimal performance in lower temperatures. To contextualize the difference between summer and winter tires, here's what you need to know: As rubber warms up, it becomes more pliable and flexible, and as it cools, it becomes stiffer. Warm, flexible tires conform more to road surfaces and thus generate more friction, or "grip." As the air temperature drops, tires get firmer and lose this trait. This leads to skids, poor stopping distance, and trouble getting moving in cold, slippery conditions. The biggest advantage of winter tires is that the rubber is specifically formulated to stay flexible below freezing temperatures, therefore preserving their ability to grip the road and take full advantage of clever tread designs. What Are The Different Types of Winter Tires? There are three main types of winter tires you'll see if you're doing some research. Studded Winter Tires: These are winter tires with metal studs embedded within the treads. They act like cleats to grab onto ice and packed snow, but are also known to damage asphalt. At the time of this writing, their use is illegal in the state of Michigan. Non-Studded Winter Tires: These work on the same principle as their studded relatives, but without the metal studs. They are incredibly helpful in areas that receive lots of snowfall and if most of your driving is done on country roads. Driving on dry pavement will wear them down quickly through, and they're known for being noisy on paved roads. Performance Winter Tires: If you live in Grand Rapids or its suburbs, these are what we will likely recommend at Borgman. They're made specifically for use in cold to sub-freezing temperatures and have special tread designs to remove water and maximize grip on packed snow or sheets of ice. What's Different About Winter Tire Tread Patterns? If you look at a winter tire's treads, they will look a little bit different than summer or all-season tires, but they're not as aggressive as they used to be. Back about 15-20 years ago, winter tires had very large and widely-spaced treads. These did a great job of finding grip in the snow but were loud and uncomfortable to drive on. As we outlined above, the bigger problem was with the rubber, and you'll find that modern winter tires offer comparable ride quality to summer tires.  Now, the industry trend is to design treads that whisk away water between the tire and the road, which is the main cause of wheel slip and nearly eliminates hydroplaning. You might also see things like tiny, horizontal grooves cut into the tread blocks themselves, and these also serve a purpose. With the rubber being more flexible at lower temperatures, these will actually widen when they come into contact with the pavement. It seems a little odd, but their purpose is to pick up snow and make it cling to the tire. Snow on snow actually grips pretty well - think of it like rolling a snowball to make a snowman. It will naturally fall off if the road conditions change. Note: Some tire shops may offer a service called "tractionizing," where tiny holes or grooves are cut into a winter tire to improve performance on ice and snow. Unless you're entering your vehicle into a winter road rally, this is completely unnecessary and dramatically cuts the life of your tires short. Tire manufacturers ship winter tires with the precise optimization needed for everyday city and highway driving. Why Do Winter Tires Look Thinner? You might notice that winter tires appear to be a little thinner than all-season or summer tires, and that's because some of them are. This is intentional, and often winter tires are mounted on their own dedicated, thinner rims. In the summer, you want more of the tire pushing against the ground to spread the total force of the wheel evenly. In the winter, you don't want all that extra tire trying to overcome a pile of snow (remember that snow is sticky, and once you start to dig it only gets worse.) This is an extreme example, but it's easier to move through a snow bank with a pizza cutter than it is with a rolling pin. The Borgman Service Center can help you select thinner rims and dedicate them to your winter tires. Ensuring the combined dimensions of your rim and tire match the vehicle's specifications is important for maintaining predictable performance, correct fit (so the tires don't rub against the wheel well or suspension components,) and to preserve the accuracy of the speedometer, anti-lock braking, stability, and tire pressure monitoring systems. Are Winter Tires A Good Investment? The only person who can decide of winter tires are worth it is you, taking into account your level of comfort driving in winter, which part of West Michigan you live in, what sort of road conditions you often drive in, and whether you have the space to store them properly. The initial expense is a little higher, though ultimately the vast majority of people save money in the long run with the added benefit of safety. There may be an impulse to only buy two winter tires for the drive wheels to save money, but for serious safety reasons you absolutely should not mix-and-match. The added cost for comes from buying a second set of rims specifically for your winter tires. Note that a good set of rims will often last for longer than you own the vehicle, and add value by making the swap between wheels in the spring and fall much quicker. Also, mounting a tire once or twice isn't a big deal, but repeatedly changing the tires between one set of rims can cause stretching or cracks - wearing them out faster. By switching these wheels in response to the seasons, you're not only driving safer in the West Michigan weather, you're not going to need to buy new tires as often either. This is both because they're only being used one set at a time (obviously) and because summer or all-seasons are more likely to wear faster in the cold. Upgrade to Winter Tires at the Borgman Service Center in Grand Rapids, MI If you're ready to upgrade to a set of winter tires, or just want to see which ones are available for your vehicle, visit the Borgman Service Center today and talk to one of our tire experts. We'll show you tires that will be the exact fit for your vehicle, the best performing ones for your typical winter commute, and give you the best deal possible with the latest tire deals. Should you decide to make the switch, we'll happily swap them for your all-season or summer tires in the spring and fall too. Remember, we're here for all of your automotive needs. Schedule Your Appointment online today and come see why we're the Best in the West!

Borgman Mazda is very pleased to share the unveiling of the 2019 Mazda3 with Mazda fans in Grand Rapids and West Michigan. The reveal took place last night at the 2018 Los Angeles Auto Show, and there's certainly a lot to talk about. The All-New 2019 Mazda3's exterior is the first we've seen that has blended the KODO Design with the Kai Concept we saw last year at the Tokyo Auto Show. The result is what you see in the image above: deliberate curves and contours that convey motion, and a clean, simplified design that produces refined elegance. more Read More The next two points are more technical, but nonetheless exciting developments. The 2019 Mazda3 will be the first-ever production car to feature SKYACTIV-X Spark-Controlled Compression Ignition. We've written about this before, but it basically means there's a higher concentration of gasoline vapor at the top of the cylinder than toward the piston. When that ignites, it compresses the rest of the air in the cylinder and then ignites it evenly. The result is on-demand power with fuel efficiency comparable to a diesel engine. What's more, the 2019 Mazda3 will come available with iACTIVSENSE All-Wheel Drive. We've rounded up some of what was released to the press after the unveiling last night and provided it for you below. Take a look at these excerpts and visit us if you'd like to discuss ordering your New 2019 Mazda3! All-New Mazda3: 2018 Los Angeles Auto Show As we begin a new chapter in Mazda’s history, the mission of the all-new Mazda3 is to amaze and delight customers all over the world. The theme of development was “An object of universal desire.” Making a car that would evoke longing in any person would require the creation of a new, hitherto unknown value. We set out to achieve this by applying our human-centric philosophy for dramatic improvements in every area: design, driving performance, NVH, environmental performance and quality feel. The powertrain lineup includes Skyactiv-X, a new kind of combustion engine that combines the advantages of gasoline and diesel engines. Its innovative Spark-Controlled Compression Ignition system enables us to choose gear settings that accentuate performance without sacrificing emissions or fuel economy. Engine response is quick and driving is smooth with a reassuring feeling of control. Skyactiv-X will realize even greater driving pleasure and superior real-world environmental performance, enhancing the joy the car-ownership. Mazda’s evolved i-Activ AWD newly adds “four-wheel vertical load” detection and works in harmony with G-Vectoring Control Plus (GVC Plus) to control torque distribution between the front and rear wheels. As a result, it is fully capable of responding faithfully to the driver’s intentions, regardless of the driving scene. It also reduces overall mechanical loss by approximately 60% over the previous model and contributes to improved fuel economy. In designing the hatchback and sedan versions of the new Mazda3, the development team took a fresh look at their respective values and personalities and then worked to maximize the unique appeal of each. The hatchback presents a powerful and seductive look with lasting visual appeal that evokes a sense of exciting experiences to come. In contrast, the clean, sleek and sophisticated beauty of the sedan speaks of maturity and refinement. The result is two body types with personalities so distinct one might even think they were completely different models. To further strengthen the connection between the car and driver, every aspect of the cockpit is laid out in perfect horizontal symmetry with the driver in the center. At the same time, every element is designed to directly face the driver and help emphasize the driver-centered axis that runs from front to rear. The Active Driving Display, meters, and center display were all redesigned to present information in a simpler fashion, while the fonts used were unified to create a pleasing and consistent look. The new Mazda3 adopts an 8.8-inch wide center display. Offering simplified operation that requires only the use of the commander control, it also features a new intuitive guidance system that makes the commander control easier to operate. Read the full press release on InsideMazda.MazdaUSA.com. Shop New Mazda3 Sedans & Hatchbacks at Borgman Mazda If you're searching West Michigan for a New Mazda3 Hatchback or Sedan, look no further than Borgman Mazda! Release dates have not been set for the 2019 model year just yet, but our staff will be happy to assist you if you'd like to discuss placing a preorder. Should you have any questions about the Mazda3 or any other Mazda Vehicle on our lot, our highly-knowledgeable team is here to help. Take a look at our New Mazda Inventory online and visit anytime for a test drive! If you want to be absolutely sure you'll love driving a New Mazda, ask about our Day Trader Program and take one out for a full day. Remember, at Borgman you get a Free 20 Year 200,000 Mile Warranty with any New Mazda you choose. Come see why we're West Michigan's Exclusive Mazda Dealer!

Earlier this year, Borgman Ford announced that Grand Rapids Michigan was selected for the Ford City of Tomorrow Challenge. Today we're pleased to share the winner of the challenge: Kaizen Health. In the challenge, members of the community were asked to share ideas about how to solve mobility problems within the city. Entrants gave written proposals which were reviewed by other participants and a panel of expert judges, and the winner would be awarded a $100,000 prize to fund a pilot program. more Read More Kaizen Health identified that many people in underserved communities cite transportation as a barrier to their medical care. Doctor visits and trips to the pharmacy can be difficult for the elderly, disabled, and other marginalized patient niches, so Kaizen Health recommended Grand Rapids adopt their patient-focused ridesharing program to remove these barriers and increase attendance. This not only solves the immediate problem of giving these patients better access to their care but nurtures their long-term health as well. The Kaizen Health's ride-sharing program has already been implemented by several hospitals in the Chicago area, and we're excited to see it implemented within our own community. This latest article from the Official Ford Media tells more - check out some excerpts below: Grand Rapids Announces Winner of City Of Tomorrow Challenge After working collaboratively with Ford Motor Company, AT&T, Dell Technologies and Microsoft, the City of Grand Rapids today announced the winning project in the Ford City of Tomorrow Challenge.™ The winning proposal will be awarded $100,000 to fund a pilot program that will test its implementation in a real-world setting. Kaizen Health, a proposal that aims to eliminate transportation as a barrier to good medical care, was chosen as the winning project in the City of Tomorrow Challenge – a crowdsourcing platform created to help prepare cities for the future by bringing groups of people together to design and pilot new solutions that help improve mobility in cities. Kaizen Health is an early stage health technology company working to modernize and streamline access to transportation in partnership with providers, payers, self-insured employers and municipalities. The team is passionate about pursuing creative ways to deploy its technology and vehicle network to reduce unnecessary costs in health care and help people live healthier, happier lives. In Grand Rapids, the group has proposed a pilot that integrates existing services from Lyft, GO!Bus, The Rapid call center and Innova EV’s first- and last-mile vehicles to allow Grand Rapids residents to make independent decisions about their mobility options. “This proposal stems directly from the experiences of Grand Rapids residents and the obstacles they face on a daily basis,” said John Kwant, vice president of Ford City Solutions. “Listening to the community, collaborating with residents and bringing them into the design process is a new and novel approach to developing mobility solutions, and it’s exactly the kind of local engagement we wanted to foster with the City of Tomorrow Challenge.” Keep reading on Media.Ford.com. The Bright Future of Transportation in Grand Rapids, MI Borgman is grateful for all the people in Grand Rapids and West Michigan that have chosen us for their automotive needs over the years. As this city we're all a part of continues to grow, Ford gave us a unique opportunity to shape how our transportation systems grow with it. The winning solution addressed an important problem: making sure that transportation does not pose a practical or financial barrier to their medical care. We're excited to see how the pilot program performs, as we're certain there are members of our community that could really use it. To find out more about the Ford City of Tomorrow Challenge in Grand Rapids, MI, visit Challenges.CityOfTomorrow.com. Should your transportation needs include a New Ford Car, Truck, or SUV, check out our Online Inventory, read about our famous Fair Trade Deals, or explore our Day Trader Program. Come and see why Borgman is the Best in the West!

Give & Receive at Borgman Ford in Grand Rapids, MI Spread some holiday cheer this season by visiting our showroom and donating to Toys For Tots! Simply bring in your new and unwrapped toys, and we will make sure they get delivered to children in need of hope during the holidays. more Read More If you visit us and donate a new toy, we'll give you a coupon for $10 OFF your next Oil Change. If you donate a toy on Black Friday (Nov. 23rd), we’ll give $25 OFF your next Oil Change! Also, you'll receive one entry for a chance to win a $450 Borgman Gift Card with every donated toy. Donations will still be accepted through Christmas. Collections for Christmas 2018 delivery begin November 16th and end December 17th. For years, Borgman Ford Mazda has been an official drop-off and pick-up location of Toys for Tots. We believe in this season of giving, it's important to remember those in our community who are less fortunate. The Toys for Tots Foundation aims to instill hope and happiness during the holidays to economically disadvantaged children. By raising funds and collecting toys, the foundation stands as a nationally reached philanthropic effort that touches local communities everywhere. For more information, visit Grand-Rapids-MI.ToysForTots.org

The snow has finally arrived in Grand Rapids, and the Borgman Service Center is here to help keep you on the road all winter long. There are a few things a lot of West Michiganders do when winter arrives, such as change over to snow tires, check their emergency kits, and more. This month, the Borgman Service Center is showcasing two other options available for the upcoming winter: professionally-installed rust protection, and smartphone-enabled remote start. These both make driving in our winter wonderland easier and are great gift ideas too! Read more about each below. more Read More Rust & Corrosion Protection Borgman Ford maintains a relationship with Great Lakes Chemical in Grand Rapids, MI. They are our trusted partner for professionally-applied treatments and coatings such as Diamon-Crystal for windshields, paint protectors, rust proofing, and more. Many of our customers choose one or more of their services when they buy a vehicle from us, but it's not unheard of to have our service department handle it for you too. During the winter your vehicle's body panels, subframe, suspension components and more are exposed to rock salt and other ice-melting solutions. Road commissions use these to chemically melt ice on roadways, and completely necessary for ensuring they're as safe as possible. Salt mixes with the water in the ice to lower the freezing point, but it also makes the water more conductive. This faster transfer ions is what accelerates rusting, and it's even more pronounced in salt substitutes.  The underside of your vehicle gets the worst of it, and runaway rust can cause problems in your suspension, exhaust, and even brake lines! Frequently visiting the car wash can help, but adding an extra layer of protection to your vehicle will lock out salt water, stave off costly repairs, and dramatically extend the life of your vehicle. Borgman Service Center will be happy to handle the application of the latest in rust protection technology. We've teamed up with Great Lakes Chemical for this and other services. With their advanced process, there's no need to drill holes into parts of your vehicle to apply the treatment, and it will not interfere with your manufacturer's warranty. Using a specialized applicator, the technician will coat structural parts on the underside of your vehicle, as well as other areas that are prone to rust such as door sills. They will also "fog" the inside of your doors, quarter panels, trunk lid and seam, hood, and more. To for more information and a quote, visit the Borgman Service Center. Remote Start Systems Since the advent of fuel injection on the 90s and advances in motor oil, allowing your vehicle to warm up before driving it on cold mornings isn't as necessary as it used to be. That being said, the jury is out on whether the extra emissions from idling outweigh the efficiency gains of a warm engine while you're driving. At the very least, giving your vehicle about 5 minutes or so to warm up allows the climate control and defrosters to do their job, which makes you safer and more comfortable while driving. There's still the added inconvenience of waiting for the vehicle to warm up in the morning, after work, or while out and about during the winter. To make your experience with your Ford as convenient and enjoyable as possible, the Borgman Service Center offers Ford's Remote Access kit and will be happy to install it on a compatible vehicle. This kit allows you to start your vehicle via your smartphone and includes other convenience features too, such as mobile alerts from the anti-theft system. To learn more and to see what solutions are available for your vehicle, visit the Borgman Service Center. Quality Service & Upgrades For Your Vehicle in West Michigan Whether you're thinking of adding upgrades to someone's vehicle as a holiday gift, or need a vehicle health checkup before winter hits, visit the Borgman Service Center in Grand Rapids, MI for affordable offers and unparalleled customer service. We’ll review which solutions are compatible with the intended vehicle and lay your options out for you, but will never pressure you to buy. If you need a pre-winter check up, our trained technicians will carefully inspect your vehicle's systems for cracked hoses, leaks, and other worn components - replacing them with the highest quality parts available at an affordable price. Visit our Service Center page and make your appointment online today. Come see why we're the Best in the West!

Calling all West Michigan Ford Truck Fans! Be sure to tune in this weekend (or set your DVR) for "Truck Weekend in America" on the HISTORY® channel and presented by Ford. Borgman Ford is pleased to share this two day, six-hour programming event all about Ford trucks, including a tour of the factory, custom builders, truck vs. terrain competitions, and more. Check out the programming lineup below! more Read More Here's the Truck Weekend Lineup on HISTORY®: “Truck Night in America” – Saturday, 8 p.m. EST “Truck Hunters” – Saturday, 9 p.m. EST “Born Tough: Inside the Ford Factory” – Saturday, 10 p.m. EST “Truck Night in America” – Sunday, 8 p.m. EST “American Restoration: Truck Edition” – Sunday, 9 p.m. EST “Trucks Transformed: Custom Culture” – Sunday, 10 p.m. EST “Rescue Trucks” – Sunday, 10:30 p.m. EST A recent article published by Ford tells more - take a look at some excerpts below: Ford F-Series And History Launch Six-Hour Programming Event – ‘Truck Weekend In America’ Beginning Saturday, November 10, the HISTORY® channel and Ford F-Series are launching “Truck Weekend in America” – a six-hour prime-time programming event that puts the automaker at the center of original storytelling throughout the weekend. This first-of-its-kind collaboration highlights Ford’s truck legacy of toughness, heritage and performance. Ford F-Series is America’s best-selling truck for 41 straight years and America’s best-selling vehicle for 36 straight years. “More than a century ago Ford put America on wheels, and today our trucks are a vital part of the way people work, play and live,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “‘Truck Weekend in America’ is a tribute to the passion of our engineers as well as our customers, and to both the history and the future of the pickup truck.” You can read the full article by visiting Media.Ford.com or get a sneak peek of Truck Weekend here. Borgman Ford: Grand Rapids' Home For Built Ford Tough Trucks Whether you're inspired by the awesome lineup of Ford Trucks on the HISTORY® channel this weekend or want to drive something tougher than the West Michigan winter, Borgman Ford has over 100 different F-Series pickups to choose from. Take a look at our lineup and stop by our showroom anytime to test drive some of your favorites. Our staff will be more than happy to help you compare the capabilities and options of two or more trucks on our lot to find the one that's right for your needs, tastes, and budget. However, we will never pressure you into a sale, and will take the time to explain everything in front of you before you make a decision. If you see a better deal on a New Ford Truck somewhere else, show us and we'll match it. Come see why we're the Best in the West!

While Borgman Ford is always interested in what Ford sends to SEMA and sharing the cool cars with West Michigan, this year we wanted to share this story that warmed our hearts. The Austin Hatcher Foundation for Pediatric Cancer, an organization created by two parents to honor their late son, received a brand-new 2019 Ford Explorer support their care programs. more Read More There are a number of ways the organization supports kids undergoing treatment for cancer, both physically and mentally, and one of them is something called Diversion Therapy. This is exactly what it sounds like: planned activities to help take patients' minds off of their circumstances. In this case, they were working on upgrading the Ford Explorer with a hoard of donated parts from aftermarket companies. This adventure-ready SUV was taken to SEMA this year and will be auctioned afterward - with the proceeds going toward survivor support programs. Austin Hatcher Foundation for Pediatric Cancer Kids Customize a Ford Explorer This past summer Ford donated a brand-new 2019 Ford Explorer Sport to the Austin Hatcher Foundation for the kids to customize into an eye-catching show vehicle. The high-performance Explorer will be part of the Ford display at this year’s SEMA show in Las Vegas. It features a custom leather interior, performance engine upgrades, a custom outdoor theme body wrap, Yakima rooftop rack and kayak mounts. “Some kids got to work on the upholstery, some on the racks and some on the lights,” said Johnathan Myren, Austin Hatcher Foundation’s Industrial Arts Director. “It serves as a diversion from the things they’re going through, and we see progress in terms of their cognitive function and fine motor skills.” A number of aftermarket suppliers donated parts and services for the build, including BFGoodrich®, Yakima, RIGID® lights, Paragon Wheels, Borla® Exhaust, Hypertech, Traxda and Wizards Products. Wastegate Technologies and Wrap Artists created and installed the custom wrap, with Top Notch Customs LLC and Fully Loaded Interiors providing powder coating and custom leather interior. “I have to thank Ford Motor Company for allowing us to participate in this project,” said Jim. “It’s been awesome to see the kids working on this, and to hear the excitement in their voices when they finally got to see the finished product.” To read the full article and to learn more about the Austin Hatcher Foundation for Pediatric Cancer, visit Media.Ford.com. About Borgman Ford in Grand Rapids, MI Borgman Ford has always been a family owned and operated company serving West Michigan. Since we opened our doors in 1960 and every day since we operate on the golden rule: treat others as you would like to be treated. That's why we're proud to represent Ford, a company heavily invested in creative, philanthropic efforts. If you’re searching for a New Ford or Pre-Owned Vehicle in West Michigan, visit us any time to see our selection. Our staff will make sure all of your questions are answered, but will never pressure you into a sale. Come see why we’re the Best in the West!

Thank you to everyone who stopped by the Grandville High School to test drive a New Ford! During the Ford Drive 4 UR School Event on Saturday, October 20th, lots of people in the community came over and took a New Ford out for a spin. For every person who did, Ford pledged $20 to the band program, and an extra $10 if they went out again in the New Ford Fusion. Your support really made a huge difference! more To date, Ford "Drive 4 UR" events have helped schools and community organizations all across the country raise over $35 million dollars for their associated causes. For more information, visit FordDrive4URcom. Thank you again to everyone who came out and made the Drive 4 UR event a huge success. The weather cooperated with us for most of the day, and met so many nice people. We loved seeing some familiar faces stop by too! Together, we really made a difference to further music education in the Grandville community. We hope to see you all again next year, and Go Dawgs!