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Bring Back Bronco

Tune In and Listen To Ford's New Podcast "Bring Back Bronco: The Untold Story"

Looking for something to listen to on your next road trip through West Michigan? Borgman Ford is pleased to share that the first two episodes of "Bring Back Bronco" are now live wherever you listen to podcasts! Whether you're a lifelong Ford Bronco fan or you're just now getting acquainted ahead of its triumphant return, this 8-part podcast will follow the history of the Ford Bronco, starting with its introduction in the 1960s, hiatus in the 1990s, and the team dedicated to bringing it back referred to as the Bronco Underground. more Read More You can find these two episodes wherever you listen to podcasts, and don't forget to subscribe so you don't miss the other six! Below, we've included some excerpts from a post on the Official Ford Media Center detailing what this podcast series is about. Enjoy! Ford’s New Podcast, “Bring Back Bronco: The Untold Story,” Breaks New Ground As Bronco Mania Swells On August 10, Ford debuted Bring Back Bronco, an eight-episode podcast series about the history of the Ford Bronco. Listeners can click here to listen to the trailer and sign up for notifications on their preferred podcast app when each new episode debuts. Hosted by former National Public Radio transportation and economics correspondent Sonari Glinton, Bring Back Bronco takes a journalistic approach to telling the story of Bronco – from the birth of the iconic SUV, its life until it was canceled in 1996, a notorious police chase in 1994, and the efforts of dedicated Ford employees to bring back a family of Bronco vehicles this year. It is the most comprehensive audio story of this uniquely American SUV. "The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents,” said Ford Chief Communications Officer Mark Truby. “It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos." The narrative of Bronco runs in parallel to seismic shifts in American car culture, social politics and the transformation of Detroit, all of which is illuminated by Glinton and guest story-teller and Detroit history expert Bailey Sisoy-Moore, as well as the people inside and outside Ford who have been part of Bronco’s history and rebirth in 2020. “The Bronco is on a very short list of American vehicles that provide a true lens through which you can view the changes in the fabric of America,” said Truby. Learn more about Ford's Bring Back Bronco Podcast here, and read the episode guide. Reserve Your New Ford Bronco at Borgman Ford in Grand Rapids Today If you want to be one of the first in West Michigan to drive a New Ford Bronco, visit Borgman Ford today and ask one of our friendly sales associates how you can reserve yours. We'll work with you to determine which version of the Bronco is right for you and the types of adventures you want to go on, then guide you through the online reservation process. If you're short on time, you can also head over to this page to reserve your Bronco through Borgman online today. Of course, we're happy to help you if you get stuck. Come see why after 60 years in West Michigan we're still the Best in the West.

2021 Ford F-150

Get a Sneak Peek of the Upcoming 2021 Ford F-150

With West Michigan going back to work, Borgman Ford is proud to introduce the 2021 Ford F-150! Available later this year in the fall, the New F-150 comes complete with a fresh new look, even more technology to help you stay connected, and a host of improvements that raise the bar even higher for all other light duty pickups. more Read More It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup and introduces all-new features to increase productivity. It also has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and even an available all-new 3.5-liter PowerBoost hybrid powertrain with Pro Power Onboard – an integrated power generator. This is perfect for running power tools, air compressors, lights for camping, or anything else that needs electricity on the go. The all-new F-150 all begins with the same durable, proven foundation businesses have been depending on for years: a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum-alloy body. However, Ford has added some enhancements to make this model the most aerodynamic F-150 ever. New active grille shutters, an automatic active air dam, and new geometry all work together to reduce drag and improve the truck's fuel economy. There are also subtle changes in the cab and tailgate of the New F-150 made with contractors or busy professionals in mind. The new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop, or eating a meal (when the truck is parked of course!) Every 2021 F-150 also comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built into the tailgate, so customers can hold materials down for precision work. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, a cup holder, and a pencil holder. “We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Craig Schmatz, Ford F-150 chief engineer. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements – from system upgrades to feature offerings.” There are many other features too, and you can read the full reveal of the 2021 Ford F-150 by visiting Media.Ford.com. Interested in Reserving a 2021 Ford F-150 pickup? Talk to Borgman Ford Today! If you want to be among the first in West Michigan to drive the newly-redesigned 2021 Ford F-150, Contact Us today and we'll help you through the ordering process. However, the 2021 F-150 won't arrive in Grand Rapids until later this year, so if you're looking for a dependable truck for your adventures today, check out our massive Online Inventory and come test-drive your favorite! Remember, if you see a better deal somewhere else, show us and we'll match it: we will not be undersold! Come see why we're the Best in the West!

Ford Bronco Lineup

Pre-Order Your New Ford Bronco at Borgman Ford Today!

Borgman Ford is so excited about the return of the legendary Ford Bronco, but we were even more excited to learn that the Bronco would be a family of hyper-capable SUVs! If you're like us and can't wait to take one of these New Ford Broncos on an adventure in West Michigan, head over to our Bronco Page and get your pre-order in today! more Read More Meet the New Ford Bronco: Available in 2-Door and 4-Door Models With its unquestioned toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls them in West Michigan. Tackle dunes, trek down muddy trails, or blaze your own trails in the snow. The New Ford Bronco can handle the sharp drops and steep inclines of rugged off-road terrain with an available best-in-class departure angle of 37.2 degrees and a 29-degree break-over angle, so you can adventure with extreme confidence. The New Ford Bronco also boasts an impressive ground clearance of 11.6 inches and can ford through up to 33.5 inches of water thanks to its high-mounted air intake. The New Ford Bronco also features best-in-class 2.3L EcoBoost I4 or 2.7L EcoBoost V6 engines, along with a highly capable 7-speed manual or 10-speed automatic transmission. Other available features include selectable drive modes, a high-tech intelligent 4x4 system, removable roof and doors, and more! Pre-order the Ford Bronco 2-Door or 4-Door Model Here Meet the New Ford Bronco Sport: Four Builds for Every Type of Adventurer While the rugged, utilitarian look of the 2 or 4-Door Bronco is exactly what some are looking for in their ultimate adventure vehicle, the Bronco Sport adds a little bit of style into the mix. By combining classic Bronco styling and capability with an unmistakably modern design, each of the four Bronco Sport models: Base, Big Bend, Outer Banks, and Badlands, are all equipped with essentials like 4x4, a Safari Style Roof and a Terrain Management System. In the Bronco Sport, you'll find the handling and features within will enable beginners to take on West Michigan's trails with confidence while letting seasoned explorers challenge themselves. Pre-order the Ford Bronco Sport Here We'll be posting all the latest updates about the Ford Bronco Family on our blog, so keep an eye out for the latest updates. Come see why Borgman is the Best in the West!

2020 Ford Explorer, the 2020 Chevy Traverse, and the 2020 Honda Pilot

Compare the 2020 Ford Explorer, 2020 Chevy Traverse, and 2020 Honda Pilot in this Borgman Head to Head

Summer is here in West Michigan, and if you're trying to decide which SUV is the best fit for your adventures, this month Borgman is taking a look at three leaders in the SUV market. Read on as we compare the 2020 Ford Explorer, the 2020 Chevy Traverse, and the 2020 Honda Pilot to help you make the best decision for you or your family. See how the 2020 Ford Explorer stacks up and if you'd like to test drive one, check out our huge selection and get in touch with us today! We'd be happy to help. more Read More While these three vehicles are similar in a lot of ways, we feel the 2020 Explorer has some key advantages over the others for West Michigan adventurers. These include a better towing capacity, selectable drive modes for different terrain, and adaptive cruise control for long road trips. Let's take a look at how the different SUVs compare below: Engine Options, Fuel Efficiency, and Towing Under the hood of the 2020 Ford Explorer, you'll find a number of different engine options to choose from - each suited to a different style of adventuring. The most common engine is the 2.3L I4 EcoBoost, which balances the responsiveness of a turbo with increased efficiency. For hauling a trailer or heading off the beaten path, the Explorer Platinum or Explorer ST models come with a turbocharged 3.0L V6, with the latter producing up to 400 horsepower. Here's where it gets really interesting: for 2020 the Ford Explorer returns to its roots with Rear-Wheel Drive, with All-Wheel drive as an available option. While the other two SUVs also feature AWD options, they are both Front-Wheel Drive standard. If cruising around town or down the highway is more your speed, and you'd like to save on fuel, the Explorer also comes as a hybrid with a 3.3L V6 engine and a combined rating of 25mpg, compared with the 23mpg of the I4 with all-wheel drive. In addition, the 2020 Ford Explorer can tow up to 5,600 pounds when properly equipped, with towing and trailer sway control coming standard with the 3.0L EcoBoost.The 2020 Chevrolet Traverse features just the one engine, though it's nothing to sneeze at. The Chevy 3.6L V6 produces 310 horsepower, just squeaking out the Explorer and with comparable fuel efficiency ratings. However, towing is where the Traverse powertrain falls short: about 600 pounds short in fact, with a rating of 5,000 pounds when properly equipped. The Honda Pilot also features one engine: a 3.5L V6. Though being close to the Chevy in terms of displacement, the Honda engine produces a mere 280 horsepower and 3,500 towing capacity, though that number climbs to 5,000 with the AWD model. In terms of fuel-efficiency, the Honda Pilot is lock-step with the other two: 23 mpg combined. Interior Features The 2020 Ford Explorer interior has seen some dramatic changes for the new model year, and they are some of the most high-tech Ford has shown to date. Ford SYNC 3 permeates the interior controls through a 10.1-inch touch screen on the center console, and a full 12.3" LCD instrument panel sits behind the steering wheel, which is customizable to your tastes. Seating 7, the Ford Explorer also features easy-access second-row seating and with the rear seats folded down, boasts 87 cubic feet of cargo space. Other features are available such as 360-degree view cameras and tri-zone climate control to ensure everyone arrives safely and comfortably. With these features and many more, the 2020 Ford Explorer is ready for anything West Michigan can throw at it. The 2020 Chevy Traverse boasts similar features as the Ford, albeit with not as much flash. Inside, you'll find an 8" Infotainment screen, a simulated top-down view of the vehicle to help prevent accidents while parking, back-up cam, and seating for 7. However, the Chevy Traverse may be expanded to accommodate 8 passengers with an available option. With the rear seats folded down, the Chevy Traverse also holds 98.2 cu/ft of cargo, a bit more than the Ford Explorer. The 2020 Honda Pilot is just as generous with the tech as the other two. Their whole host of safety features comes standard, such as adaptive cruise control, lane departure warning, collision assist, and more. Though it has the smallest LCD screen of the bunch at 5", by all accounts Honda's system is polished and responsive. The Honda Pilot also seats 8, and features 83.9 cu/ft. of cargo space with the seats folded down, the smallest of the three. Adventure-Readiness The 2020 Ford Explorer saw the return of rear-wheel drive to the model, giving it a big advantage over its front-wheel drive competitors this year. This provides a little extra "oomph" when driving down uneven trails, better handling, and an extra 600 pounds of towing capacity the Chevy Traverse and the Honda Pilot just can't match. Plus, the 2020 Ford Explorer comes available with Intelligent 4WD and Terrain Management System - an easy-to-use selectable dial that optimizes the powertrain for various conditions like sand, snow, slippery, towing, and more. You couldn't ask for a more complete adventure-ready SUV in this category. The 2020 Chevy Traverse offers something similar, though not as robust. A dial in the center allows you to switch between FWD, AWD, Tow/Haul, and Off-Road, which means extra rear-wheel torque. The 2020 Honda Pilot gets closer, with an available All-Wheel Drive system that adapts to changing road conditions, with an override that allows you to set it to snow, mud, and sand modes. Overall Value The 2020 Ford Explorer starts at $32,765, making it the most expensive of the models we compared today. However, as the saying goes, you get what you pay for: the Explorer hosts the most up-to-date technology in the cabin, larger screens, more comfort, and superior power, especially important if you plan to tow a boat or a camper this summer. Plus, and maybe we're biased, but the newly-redesigned body for 2020 looks much more sleek and modern compared to the other two.The 2020 Chevrolet Traverse starts at $29,800, making it the most affordable option compared today. Though it triumphs over the Ford Explorer in some areas, there are serious compromises in others, the biggest one being choice. The Chevy has but one available engine for this vehicle, and while it's capable in its own right, it simply can't compete with the similar-sized Ford V6 if power is a factor for you.The 2020 Honda Pilot starts at $32,250, coming in just over $500 shy of the Ford Explorer. The Honda has its own unique strengths, it simply falls short of the Ford Explorer on engine options, cargo space, and infotainment options. It also has the lowest towing capacity of the three, but for buyers that don't tow heavy loads while adventuring, it might be worth a look. Get Out and Go Exploring at Borgman Ford in Grand Rapids MI Having trouble finding an SUV capable enough to take you off the beaten path? Visit Borgman Ford in Grand Rapids today and test drive the all-new 2020 Ford Explorer. We promise you'll love the breathtaking new interior and exterior, complete with features you'll need for a comfortable trip. With enough power to tow a boat, camper, ATVs, or other toys weighing over 5,000 pounds plus Ford's proven reliability, we welcome you to come and experience it for yourself. Take a look at our online inventory and use the new online buying options to get live help while you explore what we have to offer. Our team is happy to help with any questions you may have and get your deal all figured out, whether buying remotely or in our showroom. Remember, if you see a better deal elsewhere, let us know and we'll match it. Come see why we've been the Best in the West for over 60 years!

New 2020 Ford Edge ST-Line

Preorder The New 2020 Ford Edge ST-Line Today at Borgman Ford

Borgman Ford is so excited to share the New 2020 Ford Edge ST-Line, a new SUV offering for West Michigan adventurers who love the performance-inspired design of the Edge ST but don't want or need the extra power. Better yet, the Ford Edge ST-Line adds these interior and exterior enhancements for over $5,000 less than the cost of an Edge ST! more Read More Ford introduced this new model to meet the needs of auto shoppers, as sales of the Ford Edge ST surpassed the Ford Edge Sport last year. If you're hearing this and thinking the 2020 Ford Edge ST-Line is just what you wanted for West Michigan adventuring, head over to Borgman Ford in Grand Rapids today and talk to our staff about putting in a preorder. While our staff would be delighted to tell you all about the features of the 2020 Ford Edge ST-Line, we've included some excerpts about it from the announcement on the Official Ford Media Center. Check it out below: New Edge St-Line Comes Standard With Great Value And Eye-Catching Style Inspired By Ford Performance Ford introduces the 2020 Edge ST-Line model, a new choice for SUV customers who prefer Edge ST’s bold style but prioritize value over performance. Expanding the ST family by adding ST-Line will help even more customers find a Ford Edge that’s right for them. “Edge ST continues to break new ground with terrific styling, powerful performance and smart technology,” said Craig Patterson, Ford SUV marketing manager. “But some customers want style and value and don’t need all of the horsepower. For them, Edge ST-Line hits the bull’s-eye – again.” With a starting price $5,165 less than Edge ST, Edge ST-Line shares the same aggressive looks and includes all of the smart driver-assist technologies Edge customers can enjoy – advanced features that help take the stress out of driving. Edge ST-Line styling inspired by Ford Performance includes a unique ST-style grille with body-colored bumpers, black ST beltline molding combined with lower sport cladding, standard fog lamps and signature LED lighting. Black roof rack side rails, 20-inch gloss black aluminum wheels and unique Edge ST-Line badging further enhance the look of the new SUV. You can keep reading on Media.Ford.com. Preorder Your Edge ST-Line at Borgman Ford in Grand Rapids Today! If you're looking for the perfect vehicle for cruising around West Michigan, head over to the Borgman Ford Showroom in Grand Rapids today and ask about preordering the 2020 Ford Edge ST-Line today! However, if you're looking for something for summer adventures and can't wait for the release, take a look at our wide selection of New Ford Edge SUVs. Our staff is here to help you and would be happy to answer any questions you may have. We've proudly served West Michigan with Fair and Square Deals for over 60 years, and it'd be our pleasure to serve you. Come see why we're the Best in the West!

2020 Ford Escape, the 2020 Chevy Equinox, and the 2020 Honda CR-V

Compare the 2020 Ford Escape, 2020 Chevy Equinox, and 2020 Honda CR-V in this Borgman Head to Head

Getting ready for summer adventures in West Michigan and not sure which SUV to choose? Borgman is comparing the 2020 Ford Escape, the 2020 Chevy Equinox, and the 2020 Honda CR-V to help you make your decision. We'll go head to head on key features of each and show how the 2020 Ford Escape stacks up. If you'd like to test drive the new Ford Escape for yourself, check out our huge selection and get in touch with us today! We'd be happy to help. more Read More While these three vehicles are similar in a lot of ways, we feel the 2020 Escape has advantages in all the right areas, namely in towing capacity and overall design. It's sleek, yet boasts more power for trekking your way through West Michigan's dirt roads and campgrounds with enough cargo space for whatever gear you need to bring along. Plus, with new hybrid options including a plug-in variant, fuel-conscious shoppers don't have to compromise either. Let's get started! Engine Options, Fuel Efficiency, and Towing There are two standard turbocharged engines in the 2020 Ford Escape lineup: the 1.5L EcoBoost and 2.0L EcoBoost engine. The first delivers spirited performance with an estimated 27 City and 33 miles per gallon highway mileage, with the bigger 2-liter engine capable of towing up to 3,500 pounds. The Chevy Equinox matches the Escape's engine displacement with their own 1.5L and 2.0L, both turbocharged as well. The Chevy Equinox's larger engine is also capable of towing 3,500 pounds but with the smaller 1.5L coming up short on efficiency with an estimated 31 mpg highway. The 2020 Honda CR-V offers one engine: their 1.5L turbocharged engine, with a hybrid option available as well, and edging the others out with an estimated 34 mpg highway. However, the Honda CR-V uses a CVT transmission which gives it an edge on fuel efficiency, it may be the reason for the CR-V's 1,500 towing capacity. Interior Features For 2020, the newly redesigned Ford Escape comes with a host of new interior features worth celebrating, including a standard WiFi hotspot. CoPilot 360, Ford's suite of safety features, also comes standard. The available SYNC 3 infotainment system, 8" screen, Apple CarPlay and Android Auto, and many other features are there for you to explore as well. You can even upgrade to the 12" display you'll find in the 2020 Ford Explorer, wireless phone charging, B&O stereo system, and WAZE integration. The Chevy Equinox and Honda CR-V offer similar features, though not nearly as many are standard. Both feature a 7" screen standard, but one interesting standout was the Bluetooth wireless communication in the Chevy Equinox can handle two devices at once - something that's invaluable for frequent passengers or someone with both a work and personal phone. Both vehicles feature their manufacturer's own infotainment operating systems. Cargo Space & Adventure-Readiness The 2020 Ford Escape is the ultimate companion for adventuring in West Michigan. Though light on its feet, All-Wheel Drive is available on standard and hybrid models, with the only exception being the plug-in hybrid model. With the seats folded down, the Escape boasts 65.4 cubic feet of cargo space - plenty of room for water skis, wakeboards, camping gear, or anything else you need for your summer excursions. The Chevrolet Equinox and Honda CR-V also feature available All-Wheel Drive options. The Chevy sports 63.9 cu/ft of cargo space with the seats folded down versus the Honda CR-V's 75.8 cu/ft, making it the clear winner in this category. Overall Design and Value The 2020 Ford Escape starts at $24,885, with an impressive new, sleek, and contoured exterior design. Though the Chevy Equinox is priced at a slightly lower $23,800, the Escape triumphs with many more features included standard. The 2020 Honda CR-V starts at $25,050, and while the difference is close and the CR-V does have more cargo space, bear in mind the CR-V comes with fewer choices and less than half the towing capacity. Choose Your Adventure at Borgman Ford in Grand Rapids MI Can't decide which vehicle you want to take you on your summer journeys? Visit Borgman Ford in Grand Rapids today and test drive the all-new 2020 Ford Escape or Escape Hybrid. We promise you'll love the sleek new look and standard features you need for a comfortable trip. With enough power to tow water toys, dirt bikes, or an ATV and Ford's proven reliability, we welcome you to come and experience it for yourself. Take a look at our online inventory and use the new online buying options to get live help while you explore what we have to offer. Our team is here to answer any questions you might have and get your deal squared away, whether you'd like to buy remote or visit our lot. Remember, if you find a better deal somewhere else, let us know and we'll match it. Come see why we've been the Best in the West for over 60 years!

Ford Vehicle

Ford Extends 6-Month No Payment Offer as Helping Hand to West MI Auto Shoppers

Ford Will Pay The First 3 Months and Allow Deferment of 3 Months Payments for Eligible Customers Borgman Ford has been tracking the COVID-19 outbreak in Grand Rapids and West Michigan carefully. One of the most devastating aspects of the social-distancing policies in effect is the numerous people out of work due to temporary or permanent layoffs. more Read more That's why we were so pleased to hear that in an unprecedented move, Ford has offered to cover the first three loan payments and allow the deferment of another three payments for borrowers who qualify. This allows people who need a new vehicle but find themselves in a tight spot to shop worry-free and drive home the vehicle they need for daily life - without making a single payment for six months. There are a number of other things Ford is doing for dealers and existing customers as well. If you've financed through Ford Credit and aren't sure you can make your loan or lease payments, you can get help by visiting AccountManager.Ford.com. As always, if you have any questions, please feel free to Contact Us at Borgman Ford - we're happy to assist you. Ford just issued a press release detailing their new "Built to Lend a Hand" program, and we encourage our friends in West Michigan to take a look at some excerpts below. You can read the full article by visiting Media.Ford.com. Ford Launches New ‘Built To Lend A Hand,’ Providing New Car Buyers Peace Of Mind With Up To Six Months Of Payment Relief Ford Motor Company is offering eligible new car buyers up to six months of payment relief under a new “Built to Lend a Hand” program developed with its dealers. This week, Ford met with dealers throughout the country, asking what they and their customers need most. The answer was clear – payment support for existing and new customers affected by coronavirus, plus tools to help serve their customers remotely. Under the new program, Ford is offering up to six months of payment relief for eligible new car customers who finance through Ford Credit. Ford will pay for three months and customers can defer for up to three months for a total of up to six months. The program is for those purchasing new 2019 and 2020 model year vehicles, excluding 2020 F-Series Super Duty. “Our dealers are incredibly connected to their communities,” said Kumar Galhotra, president, North America. “They’re willing to lend a hand by doing whatever it takes to help our customers in this time of need.” Ford’s Built to Lend a Hand initiative comes on the heels of a well-received Ford Credit program announced Monday, which allows existing U.S. customers affected by coronavirus to call Ford Credit and discuss options if they are having payment difficulty.?The website for the Ford Credit program is http://www.fordcreditsupport.com/ or customers can call a special hotline at 1-800-723-4016. Read the full article by visiting Media.Ford.com.

The F-150

The New Ford F-150 is West Michigan's Ultimate Truck For Work Or Play

Borgman Ford and Borgman Commercial are the proud home of the mighty Ford F-150 in Grand Rapids MI. The F-150 is America's favorite pickup truck for 43 years and counting, and every year new features and capabilities keep raising the bar on the competition. Favored among truck fans and West Michigan businesses alike, Borgman has been helping auto shoppers in Grand Rapids drive home the truck of their dreams since 1960. If you need to put one (or several) Ford F-150 pickups to work this spring, read about what makes this truck America's favorite and stop in to test drive your favorite! more Read More The F-150: 43 Years of Built-Tough Power The F-150 may be the "little guy" in Ford's commercial lineup, but that's relative. With a best-in-class payload of 3270 and the ability to haul 13,200 (with tow package; 7,000 without), the Ford F-150 is a fleet workhorse to help get the job done. With the only high-strength, military-grade, aluminum-alloy body and high-strength steel frame in its class, the Ford F-150 makes tough tasks look easy on the job. Its new six-engine lineup delivers powerful performance whether you choose aspirated V8 gas powerplants with advanced twin independent variable cam timing or a turbocharged and port-fuel/direct-injected (PFDI) gas EcoBoost® V6 engine. Add the 3.0L Power Stroke® Turbo Diesel to the mix and you have a full menu of options to suit your needs on the job in 2020. Ford keeps you in-touch on the job quickly and easily through in-vehicle touchscreen and voice-activated technology as well as smartphone apps. Connect with people, navigate to a destination, get useful trip information — just about anytime, anywhere. Lariat trucks, one level up from the XLT, now come standard with Ford's suite of advanced driver-assistance technologies called Co-Pilot360. For 2020, there are also three new colors to choose from—Iconic Silver, Rapid Red Tinted Clearcoat, and Star White Metallic Tri-Coat. Stop by the lot and take one for a spin! If you haven't experienced the performance of the V6 Twin Turbo, you'll be amazed. Check out our full New Ford F-150 Lineup today, and remember Borgman's Price Match Guarantee - you won't find a better deal elsewhere. Come see why we're the Best in the West!

ford truck

The Ford F-150 & Ford Mustang Claim Top Honors in J.D. Power Dependability Study

Borgman Ford in Grand Rapids is excited to share with West Michigan truck and muscle car fans that the Ford F-150 and the Ford Mustang topped both of their segments in the 2020 J.D. Power Vehicle Dependability Study! Both of these vehicles serve as icons within Ford's lineup, whether it's for power, dependability, or style. These vehicles and many more also feature SYNC 3, a robust infotainment system which contributed towards their overall score. An article appearing in the Official Ford Media Center explains more about the J.D. Power award and what launched the iconic duo to the top of their lists this year. Check it out below: more Read More Ford F-150, Mustang, SYNC 3 Propel Ford Motor Company To Top-3 Ranking In J.D. Power 2020 Vehicle Dependability Study America’s best-selling truck and the world’s best-selling sports coupe have both received new accolades from customers. The Ford F-150 and Ford Mustang are J.D. Power’s 2020 Vehicle Dependability Study award recipients for large light duty pickup and sporty midsize car segments, respectively, helping to launch Ford Motor Company into a tie-for-third among all automakers. The SYNC 3 voice-activated communications system – available on all 2017 model year Ford cars, SUVs, light trucks and electrified vehicles – was a significant driver of the company’s six-spot improvement compared to 2019. “For us, high quality means more than a great experience in the first few months of ownership; it includes a great experience throughout a customer’s ownership journey, and these results affirm our commitment to building high-quality vehicles,” said Linda Cash, Ford vice president of Quality and New Model Launch Program. “This commitment now includes continuous improvements, like over-the-air-updates via WiFi, which keep SYNC 3 systems fresh.” Keep reading over on Media.Ford.com. Drive Home a New Ford F-150 or New Ford Mustang from Borgman Ford in Grand Rapids, MI As the Ford F-150 celebrates its 43rd consecutive year as America's best-selling pickup and the Ford Mustang enjoys its 3rd year as the world's best-selling sports coupe, Borgman Ford is your home for finding the one that suits your needs, tastes, and budget. Our staff will happily show you all of the exciting features within each for you to explore and enjoy during your test drive, but will never pressure you into a sale. We strive to ensure every customer is treated like family, as we have done since we opened in 1960. Read more about our famous Fair Trade Deals, check out our selection of New Ford F-150 trucks and New Ford Mustang coupes and come see why we're the Best in the West!

The 2020 Super Duty Chassis Cab

Ford Tough Chassis Cabs: Your Commercial Workhorse

While West Michigan is still awaiting a “real winter,” the spring season isn’t far on its heels. Our goal at Borgman Ford is to ensure your business is ready to tackle whatever is thrown at you. Whether you need to move earth or a household, check out our Built Ford Tough lineup of chassis that are ready to be custom-built for your business. And — in case you haven't heard, we're letting you in on your future favorite fleet leader: the 2020 Super Duty Chassis Cab. more Read More Featured Commercial Workhorse: The 2020 Super Duty Chassis Cab More power. More engine options. More buildouts. More versatility. The 2020 Ford Super Duty Chassis Cab is the most capable version of the chassis series Ford offers. Released this year with the all-new available 7.3-liter V8 engine, 10-speed transmission, and brand-new technologies to keep your drivers and your data secure. Borgman Ford Commercial is ready to help find and personalize your future 2020 Super Duty Chassis Cab! Engine options: The third-generation 6.7 Power Stroke V8 Turbo Diesel performs with an incredible 330 hp and 825 lbs-ft of torque, while the all-new 7.3L OHV PFI Gas V8 is the largest v8 in a heavy-duty pickup and rolls in with 350 hp and best-in-class 468 lbs-ft of torque. The OG 6.2L Flex-Fuel Gas V8 is a trusty do-it all that delivers peak torque at low RPM. All engine options are built for all-day hard work and commercial durability and power. Technology: Think exciting, luxury features that improve efficiency and fleet performance. Safety features to reduce risk and improve driver performance such as pre-collision assist, automatic emergency braking, and lane-keeping alerts. For efficiency, we’ve released all-new updates to Ford Telematics and Ford Data Services. On A Budget? We’re currently offering incredible deals on 2019 chassis. All with low mileage, exceptional value, and incredible Ford Tough performance: 2019 Ford F-450 Cab Chassis | $40,104 2019 Ford F-550 Cab Chassis | $52,005 2019 Ford F-550 Cab Chassis Extended | $77,749 Visit the Borgman Commercial Vehicle Center in Grand Rapids today or contact Tod Tobin at 616 710-2209 for all of your fleet and commercial needs! We sell and ship nationwide. Our highly knowledgeable and friendly staff will be delighted to show you all of the features and rugged construction during a demo. Our experts can also help you navigate all of the financing options exclusively for businesses including Ford Commercial Lines of Credit and Ford Commercial Lease programs. Take a look at our Online Inventory today, Contact Us with any questions, and come see why we're the Best in the West!

The Michigan International Auto Show -1

Join Borgman at the Michigan International Auto Show at DeVos This Weekend!

Come See Us At DeVos Convention Center through February 2nd, 2020 The Michigan International Auto Show is in full swing this weekend at DeVos Convention Center in downtown Grand Rapids, MI! Borgman Ford Mazda will be there all weekend to help West Michigan auto enthusiasts and casual attendees get acquainted with the 2020 Ford and Mazda lineup, so come on down and say hi now through Sunday, Feb. 2 and see what's new this year. We'd be happy to answer any questions you have about exciting vehicles like the 2020 Ford Explorer, 2020 Ford Escape, 2020 Ford F-150, the All-New Mazda CX-30, and more. Below, we've taken a few photos to show you what's in store this year, including some extras about the hotly-anticipated all-electric Ford Mustang Mach-E. more Read More 2020 Ford Escape Titanium Featured here in a stunning blue, the newly-redesigned 2020 Ford Escape is sure to impress old and new fans alike with impressive amenities, plenty of headroom, and all the cargo space you can ask for in a small SUV. Test drive a 2020 Ford Escape today! 2020 Ford Explorer ST While there are other 2020 Ford Explorers on display here, we can't wait to show you their sportier, more capable, and meaner sibling: the 2020 Ford Explorer ST. With upgrades in horsepower, torque, and motorsport-inspired drive settings and gadgets, this SUV is sure to turn some heads! Test drive a 2020 Ford Explorer today! 2020 Ford Mustang Mach-E While the prototype wasn't present Thursday night, Ford brought along plenty of information and even a fun interactive display for attendees interested in Ford's upcoming all-electric SUV. You can even sign up to reserve yours at Borgman right there at the show and we'd love to talk to people about what gets them excited about the new SUV. Learn more about the Ford Mustang Mach-E! 2020 Mustang Shelby GT500 Arguably the most stunning of all the Ford exhibits, smack dab in the middle sits the 2020 Mustang Shelby GT500. This 760 horsepower monster is parked beneath a monolithic Ford display with blue LED light pipes, inviting guests to gawk and admire the track-ready feat of Ford Performance engineering. 2020 Mazda CX-30 Should you decide to switch gears and head down the road toward the Mazda exhibit, you absolutely must stop and check out the newest addition to the Mazda lineup: the All-New Mazda CX-30 crossover SUV. This is the perfect choice of SUV for lovers of the Mazda3 in look, feel, and performance, but need to accommodate a growing family or simply want more space. Plus, the Soul Red paint job looks absolutely gorgeous. Test drive a 2020 Mazda CX-30 today! Need a Break? Play Some Built Ford Tough Cornhole Looking at the latest and greatest Ford Vehicles is a lot of fun, but if you need a break, sneak back behind the Mustang Shelby GT500 display and relax with a quick game of cornhole! See Something You Like? Visit Borgman After The Show For A Test Drive! This weekend, the Borgman Team will be at the show to chat with enthusiasts and offer information about the 2020 Ford and Mazda lineups and our only goal is to ensure people have a good time. However, if you see something you'd really like to drive, you're always welcome to stop by our showroom at 28th & Ivanrest in Grand Rapids to take it out for a spin. Just like at the show, our team is committed to making sure your questions are answered and will never pressure you into a sale. Come put our legendary Red Coat Customer Service to the test, and see why we're the Best in the West!

Michigan International Auto Show

Ford and Mazda at Michigan International Auto Show, Jan 30 - Feb 2, 2020

This week, Ford and Mazda are joining the best car manufacturers from around the world to display their latest vehicle models and technologies right here in Grand Rapids at the Michigan International Auto Show at DeVos Place. Borgman will be joining throughout the weekend, so come say hello while you browse for your new vehicle at Ford and Mazda’s displays! more Read More The most recently released or soon to be released models will be on the floor—including Ford’ s incredible 2020 lineup of SUVs and CUVs such as the greatest exploration vehicle yet, the 2020 Explorer, and other eye-stoppers such as the 2020 Edge, do-it all 2020 Ecosport, and 2020 Expedition (and perhaps you’ll get a glimpse of the 2021 Mustang Mach-E!). Mazda is celebrating their 100th anniversary on January 30, so look out for a surprise display honoring their centennial in addition to their brand new 2020 Mazda CX-30, 2020 Mazda CX-5, and the future Mazda6 Signature Skyactiv-D. The Michigan International Auto Show is more than a place to see the latest dream vehicles. Come by Ford and Mazda. Step in. Sit down. Connect with the interior. Test-fill the car with your family. Get to know the gadgets. Learn about the eco-technologies. And get blown away by the sleekest, sportiest, or most versatile exterior packages and outfits in the world. With a total of 100 exhibitors, there will be plenty of other fun activities and exhibits to enjoy at the show as well. In the Grand Gallery, visit the classic Gilmore Car Museum, where they’ll be focusing on the historic station wagon. Of course, the popular Million Dollar Motorway returns with the most luxurious models in the world including specialty builds and aftermarket accessories, and plenty of focus on powerful truck performance and the latest engineering and concept technologies. Other special showings include the unveiling of the 2019 BMW M5 MDX Widebody Showcar (the only build of its kind in North America!), the 2019 Camaro SS Widebody featured at the SEMA Show (and CSR2 racing video game featured car), and the 2019 Lamborghini Huracan Performante Spyder featuring full 1016 Industries Forged Carbon Aerodynamic Program (the first one in Michigan). For more information, visit GRautoshow.com and click here for the official event brochure. We hope we see you at the show!

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