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Find Your Next Ford with Borgman at the Michigan International Auto Show

DeVos Place in Grand Rapids, January 31st - February 3rd, 2019 The 21st Annual Michigan International Auto Show begins this weekend, and Borgman Ford can’t wait to show you all of the exciting new features of the 2019 Ford lineup! Come and see us at the DeVos Place in Downtown Grand Rapids on Thursday, January 31st from 11 a.m. to 4:30 p.m. and we'll give you the grand tour of all of the New Fords on display. more Read More The majority of the New 2019 Ford Lineup will be there, including the mighty 2019 Ford F-150, the powerful 2019 Ford Mustang, selections from the capable Ford SUV Lineup including the 2019 Ford Explorer, and much more. If you have any questions about the Ford Vehicles you see on display, our team will be there on Thursday and will be happy to answer them. There will be plenty of other fun activities and exhibits to enjoy at the show as well. Check out the popular Million Dollar Motorway, explore a selection of vintage cars from the Gilmore Car Museum, try for the best track time in the Ford Forza Racing Simulator, and be on the lookout for Gizmo the Robot wandering the show floor! For more information, visit GRautoshow.com. We hope we see you at the show and stay tuned for more updates!

2020 Shelby GT500 Mustang

The First New 2020 Shelby GT500 Raises $1.1 Million For Juvenile Diabetes Research At Auction

Borgman Ford is pleased to share that the first 2020 Shelby GT500 Mustang has been auctioned for aiding juvenile diabetes research. At the time of the final bid, the New Shelby raised over a million dollars to help find a cure. The recently-unveiled 2020 Shelby GT500 is the most powerful production car Ford has ever built, boasting over 700 horsepower and a quarter-mile time of about 11 seconds. While the GT500 has traditionally been more of a drag racer, this model carries some recent innovations that allow it to negotiate turns at higher speeds - making it a monster on the track as well. In addition, this model is also street-legal and is sure to turn some heads. more Read More Ford just published an article about their most recent contribution in the fight against Type I Diabetes, and we've included an excerpt below. Visit the Official Ford Media Center to read the full post, or head over to JDRF.com to learn more about the cause. First 2020 Mustang Shelby GT500 Auctioned For $1.1 Million To Help Juvenile Diabetes Research Foundation Cure Kids With Diabetes The very first model of the most powerful factory Mustang ever was auctioned tonight for $1.1 million as it goes for the famed muscle car’s biggest win ever – trying to help researchers cure children with type 1 diabetes. Craig Jackson, chairman and CEO of Barrett-Jackson, was the winning bidder. This highly anticipated, 700-plus-horsepower 2020 Shelby GT500 – VIN 001 – was auctioned at the Barrett-Jackson Collector Car Auction in Scottsdale with all proceeds going to help JDRF, the leading global organization funding type 1 diabetes research, find a cure. “The chance to become the owner of the first 2020 Ford Shelby GT500 cars is an opportunity of a lifetime,” said Joe Hinrichs, Ford president, global operations. “More importantly, being involved in helping to raise much needed funds and awareness for JDRF is a big win for everyone.” You can read the full article by visiting Media.Ford.com. About Borgman Ford in Grand Rapids, MI Borgman Ford has always been a family owned and operated company serving West Michigan. Since we opened our doors in 1960 and every day since we operate on the golden rule: treat others as you would like to be treated. That's why we're proud to represent Ford, a company heavily invested in creative, philanthropic efforts. If you’re searching for a New Ford or Pre-Owned Vehicle in West Michigan, visit us any time to see our selection. Our staff will make sure all of your questions are answered, but will never pressure you into a sale. Come see why we’re the Best in the West!

Upcoming Explorer ST and Hybrid Models

Upcoming Explorer ST and Hybrid Models Allow High-Performance Adventuring in West Michigan

Coming off the heels of the jaw-dropping 2020 Ford Explorer's reveal last week, Borgman Ford in Grand Rapids is pleased to share more details of the upcoming Ford Explorer ST and Hybrid models! Both of these vehicles offer a more specialized take on the 2020 Ford Explorer, with the ST being more performance-focused and the Hybrid offering improved fuel economy without sacrificing any adventure-readiness. more Read More A recent article in the Official Ford Media Center describes each exciting variant of the upcoming 2020 Ford Explorer - available in West Michigan later this year. Take a look at some excerpts from the article below: All-New Ford Explorer Goes Faster And Further With Performance-Tuned ST and No-Compromise Hybrid Completing its broadest-ever lineup of Explorer SUVs, Ford revealed two all-new models that will take Explorer drivers faster and further than ever before. “This new generation of Explorer recognizes that every family – and every driver – is unique,” said Hau Thai-Tang, Ford executive vice president, product development and purchasing. “With an all-new ST and an all-new hybrid, there truly is an Explorer for every adventure.” ST thrills continue with all-new Explorer ST Continuing the expansion of the ST brand, the all-new Explorer ST is the most powerful and fun-to-drive Ford SUV ever. Engineered by the Ford Performance team, Explorer ST uses a specially tuned 3.0-liter EcoBoost® engine projected to achieve 400 horsepower and 415 lb.-ft. of torque. A top speed target for track drivers stands at 143 mph. Explorer Hybrid offers no-compromise efficiency Ford is reinventing the standard for hybrids – introducing an entirely new generation of vehicles this year that bring out the best in hybrid capability with great performance and the freedom to go further. The all-new Explorer Hybrid, which features a 3.3-liter hybrid powertrain, is projected to produce a combined system 318 horsepower. An EPA-estimated range of more than 500 miles between gas station fill-ups is targeted for the rear-wheel-drive model.Read the full article by visiting Media.Ford.com. The New 2020 Ford Explorer ST and Hybrid: Arriving at Borgman Ford in Grand Rapids Summer 2019 The hotly-anticipated 2020 Ford Explorer ST and Hybrid SUVs will be available at Borgman Ford sometime during the summer. If you're planning your next exciting adventure in West Michigan this year and need a vehicle to match, Contact Us or visit our showroom and ask about the upcoming New Ford Explorer. When pre-orders open, we'll help you build and configure yours so it arrives ready to roll. Our customer service is what has set us apart for nearly 60 years. Check out our selection of New Ford SUVs and visit us anytime to go for a test drive. Our friendly and courteous sales staff is here to help you find the right vehicle for your needs, but will never pressure you into a sale. Come see why we're the Best in the West!

The Most Powerful Production Ford

Check Out The Upcoming New 2020 Shelby GT500 - The Most Powerful Production Ford Ever

Borgman Ford in Grand Rapids is excited to share this sneak peek of the upcoming 2020 Shelby GT500 with auto enthusiasts in West Michigan! Boasting over 700 horsepower and a 0-60 time of around 3.5 seconds, this is the most powerful production Ford ever built - and it's street legal. more Read More Stealing the spotlight at the 2019 Detroit Auto Show, the Shelby GT500's arrival in the fall will mark the first time it and it's little sibling (the Shelby GT350) will be available at the same time. However, while previous versions of this monster have been more suited for the drag strip, the 2020 Shelby GT500 promises to do double-duty with enhancements for the track too. Check out the video from Ford Performance below, and read more about it in this latest press release from Ford: Most Powerful Street-Legal Ford in History: All-New Shelby GT500 Is the Most Advanced Mustang Ever for Street, Track or Drag Strip The all-new Shelby GT500 – the pinnacle of any pony car ever engineered by Ford Performance – delivers on its heritage with more than 700 horsepower for the quickest street-legal acceleration and most high-performance technology to date ever offered in a Ford Mustang. “Carroll was always working on the next faster Shelby, I think he would love this Mustang more than any other,” said Jim Farley, Ford president, global markets. “A takedown artist, the new Shelby GT500 will surprise supercar owners with its Ford Performance racing tech, supercharged engine and visceral swagger.” Arriving this fall to join its Shelby GT350 stablemate, Shelby GT500 is engineered to attack on all fronts. On the drag strip, a projected 700-plus horsepower delivers blistering straightline performance via its first-in-class dual-clutch transmission. At the track, performance improves even more thanks to its race-bred chassis, custom Michelin tires and the largest front brake rotors ever available on an American sports coupe. On the street, its menacing aerodynamic design and Ford Performance driver control technologies make every moment behind the wheel even more exhilarating. “With its supercar-level powertrain, the all-new Shelby GT500 takes the sixth-generation Mustang to a performance level once reserved only for exotics,” said Hermann Salenbauch, global director, Ford Performance vehicle programs. “As a Mustang, it has to be attainable and punch above its weight. To that end, we’ve set a new standard among American performance cars with our most powerful street-legal V8 engine to date, plus the quickest-shifting transmission ever in a Mustang for all-out precision and speed.” Carroll Shelby called the original Shelby GT500 “the first real car I’m really proud of.” Today, that legacy continues with the third-generation 2020 Mustang Shelby GT500 – the most powerful and most advanced Mustang ever. Read the full press release by visiting 2020GT500.com. Contact Borgman Ford in Grand Rapids for All-New 2020 Shelby GT500 Info When the 2020 Shelby GT500 from Ford Performace hits the road later this year, it's sure to turn heads wherever it goes - be it the track, the drag strip, or cruising around Grand Rapids. From the aggressive body and stance to those sweet, sweet exhaust notes, it's perhaps the boldest statement you can make. If you've been dreaming about driving a performance car, especially one with the famous Cobra badge, be sure to Contact Us to start the ordering process. Our staff is here to help, and will happily answer any questions you may have. Come see why we're the Best in the West!

New 2020 Ford Explorer SUV

Get Your First Look at the Incredible New 2020 Ford Explorer SUV

Borgman Ford is excited to share the newly-unveiled 2020 Ford Explorer with SUV shoppers and enthusiasts in Grand Rapids and West Michigan. The upcoming 2020 model is the result of the latest Ford tech available being implemented around painstaking market research. more Read More A tremendous amount of effort went into making sure SUV shoppers get everything they've wanted to see in a modern Ford SUV. With many new and class-exclusive features and a reorganized trim structure, there's a 2020 Ford Explorer for everyone. Whether it's keeping kids entertained on family road trips, rugged off-road adventures, or any West Michigan outing in between, the 2020 Ford Explorer is up for the task. Ford recently published a lengthy press release all about the stunning New Ford Explorer on their Media Center, as well as the unveiling at Ford Field in Detroit. Borgman has gone through and selected some excerpts to give you a feel for what's in store when it arrives at our dealership later this year - check it out below! Ford Explorer Redesigned From Ground Up: America’s Favorite SUV Delivers More Power, Capability and Adventure Tech Ford introduced its all-new 2020 Explorer – a complete redesign of America’s all-time best-selling SUV – that now features the broadest model lineup ever, more power and space, and smart new technologies to help tackle life’s adventures. “Explorer drivers told us what they want – more capability, more power, more space,” said Hau Thai-Tang, Ford’s head of product development and purchasing. “They want more technology, not just for the driver, but for the whole family. And they want all of it with a beautifully sporty exterior. This new Explorer gives them all of that, and more, helping make every journey more enjoyable.” Explorer is now more capable, comfortable, sportier and roomier in all three rows thanks to Ford’s flexible new rear-wheel-drive architecture. Improved off-road capability comes courtesy of intelligent four-wheel drive and an available new Terrain Management System™. Powertrain offerings include a 3.0-liter turbocharged EcoBoost® V6 projected to produce 365 horsepower and 380 lb.-ft. of torque using 93-octane gas, making this the most powerful Explorer ever. The Explorer lineup now features standard, XLT, Limited, Limited Hybrid, ST and Platinum models. “We obsessed about what Explorer customers need and want,” said Bill Gubing, Explorer chief engineer. “We met with customer groups, pored through internet forums, and dissected social media posts to determine what they love about today’s Explorer and understand their pain points. Then we found ways to improve it across the board. Every enhancement on this all-new Explorer was inspired by our customers.” Building upon Ford’s push to bring more driver-assist technology to market, the all-new Explorer introduces available Active Park Assist 2.0. The class-exclusive feature – standard on Explorer Platinum – allows the driver to park in a parallel or perpendicular spot with a touch of a button without having to work the steering wheel, gear shifter, gas pedal or brake pedal. Recrafted, quiet cabin offers more space and technology, including available 10.1-inch portrait-mounted touch screen with full-screen maps, traffic-sensing Ford Co-Pilot360™ driver-assist innovations and features that can help reduce stress such as available Reverse Brake Assist and Active Park Assist 2.0, which handles all steering, shifting, brake and accelerator controls during a parking maneuver with a touch of a button. Ford’s recipe for Explorer has always relied on three main ingredients – capability, comfort and design. The new rear-wheel-drive architecture enables bumper-to-bumper improvements that include an even more athletic appearance, increased capability and the best passenger accommodations in an Explorer ever. To read the full press release announcing the New 2020 Ford Explorer, visit Media.Ford.com. The New 2020 Ford Explorer: Arriving at Borgman Ford in Grand Rapids Summer 2019 Be on the lookout for the newly-redesigned 2020 Ford Explorer, due to arrive at Borgman Ford sometime during the summer. If you're planning an adventure throughout West Michigan this year and need a vehicle up to the task, Contact Us or visit Borgman Ford today and ask about the upcoming New Ford Explorer. When the time comes, we'll help you build and configure yours so it arrives on our lot in Grand Rapids ready to hit the road, trail, beach, or wherever life takes you this summer. Our customer service is what has set us apart for nearly 60 years. Take a look at our New Ford SUV lineup and visit us anytime for a test drive. Our friendly and helpful staff is here to answer any questions you might have, but will never pressure you into a sale. Come see why we're the Best in the West!

Ford Cites Backseat Driving and Road Rage As Two Behaviors That Make The Naughty List

Borgman Ford would like to wish everyone in Grand Rapids and West Michigan a very happy holiday, and that they arrive at their destinations safely this season. With many, many people traveling to see relatives or out doing some last-minute shopping, slick weather conditions and urgency can combine to make people feel a little less than jolly. With tensions higher than normal, some of us might succumb to getting angry with other motorists, or passengers speaking ...abruptly with their drivers. more Read More In a recent study, Ford found that these two things are the biggest contributors to added stress while driving. If you've ever driven up and down 28th Street, the East Beltline, or Alpine Avenue during the holidays you know all-too-well that more stress from inside the car is the last thing you need. While it's on us to restrain ourselves when holiday traffic puts us a little over the edge, Ford looked at the data and found much of these troubles stemmed from being distracted - whether it's a vehicle around you or the person who's driving you. This latest post from the Official Ford Media Center tells more about the study they did, and how their suite of driver-assist technologies like Adaptive Cruise Control and Lane-Keeping Assist can help mitigate some causes of holiday travel stress before they happen. Take a look in this excerpt below: A Ford-Conducted Survey Finds That Nagging Backseat Drivers Are A Key Source Of Stress On The Road Ford asked American drivers and their passengers about the pain points associated with holiday travel to better understand stressful driving triggers. They discovered that holiday road rage is a pervasive issue and key driver of stress. The study also points to a potential solution to backseat driving, as many backseat drivers say they would stop backseat driving if there was something that could help control their drivers’ and other drivers’ actions on the road. While our driver-assist technologies do not control drivers, they can help people stay in their lane or automatically brake for possible risks ahead, can help people drive confidently and potentially quiet backseat driver complaints. “Drivers already have to play defense against enough stressful driving scenarios during holiday road travel, between the traffic, bad road conditions, pedestrians and higher propensity of road rage,” says Angela Cascaden, Edge consumer marketing manager at Ford Motor Company. “Ford Co-Pilot360™, and other technology features in the new 2019 Ford Edge, are making cars smarter — helping drivers navigate stressful situations so they can enjoy the experience behind the wheel.” Key reasons for backseat driving relate to two categories: various reckless actions while driving (92%) or reasons related to the driver’s technique (82%). Specifically, top complaints within these categories include speed (68%), getting too close to another car (61%), distracted driving (51%), jerky stop-and-go driving (34%) and veering out of the lane unintentionally (33%). While Americans cannot control the road rage that surrounds them on the streets this holiday season, they can control the tensions happening right inside the car. Read the full article about Ford C-Pilot 360 Driver-Assist Technologies on Media.Ford.com. Ease Travel Stress This Holiday & Year-Round in West Michigan If traveling during the holidays puts a little on edge because of the snow or stress from traffic, visit our showroom today and ask about our Ford Vehicles with Co-Pilot 360 technologies. Our friendly and courteous sales staff will make sure all of your questions are answered, and will never pressure you into a sale. Please feel free to take one out for a test drive to experience what a New Ford has to offer - you can even trade vehicles with us for a day! Check our New Ford Inventory, visit our Manager Specials page for the latest deals, or Contact Us with any questions you may have. Remember that at Borgman Ford, if you find a better deal elsewhere, let us know and we’ll match it. We will not be undersold! Come see why we're the Best in the West!

Celebrate Borgman's Redcoat Traditions With Us This Holiday Season!

If you have a new vehicle on your holiday shopping list and you're looking for a great deal and excellent service, visit Borgman Ford Mazda at 28th & Ivanrest in Grand Rapids, MI. This month we're celebrating our mission of Value • Service • Price during our Redcoat Tradition Holiday Sale. Come and save with best prices of 2018 across our lineup, with even bigger savings on hand-picked inventory. more Read More Borgman has been offering Fair & Square deals since 1960 and was founded on the assertion that car dealers could be successful without sacrificing their integrity. All these later, we've never dreamed of changing that policy and we're still family-owned and operated. We continue to offer the best deals and value on our New and Used inventory. Creating a Better Way to Buy New & Used Vehicles in Grand Rapids, MI We recently added a page to our site that explains how and why Borgman became known as "The Home of the Redcoats." It's more than a dress code though. We go into detail about they became a symbol for Fred Borgman's vision of making the car buying process honest and transparent. Even before the red jackets, Fred Borgman recognized the value of paying his associates a living wage and then giving small bonuses for closing a sale. In turn, his employees were more motivated to help their customers find what they need instead of resorting to high-pressure sales tactics. Many of Borgman's staff stayed with him for years - even decades in some cases - and this also meant those associates would build relationships with customers. These among other things were just how Fred did business, and when he got the idea for outfitting his team with red coats, his goodwill in the community became a brand. You can read the full story about our Fair & Square Deals here! Come See Why Borgman Ford Mazda is the Best in the West We've been serving families throughout Grand Rapids and West Michigan with the best customer service and value since 1960. At Borgman Ford Mazda, putting the customer first is a family tradition. We respond to most requests online within 60 minutes or less (unless it's a holiday or weekend) and you can be assured of honest and fair dealings. Our salespeople are knowledgeable, friendly, and committed to non-confrontational negotiations - proceeding at your pace and respecting your time. We have hundreds of New and Used Vehicles to choose from! Take a look at our selection today and stop by any time for a test drive. If you'd like to swap vehicles with us for a day, as us about our Day Trader Program. We also offer a fantastic Used Warranty on most of our Pre-Owned Selection and a Free 20 Year 200,000 Mile Warranty with Every New Mazda. Remember, if you see a better deal on a New Vehicle elsewhere, show us and we'll match it. Come experience our legendary Redcoat Customer Service - the Best in the West.

2019 Ford Ranger: The Most Fuel-Efficient Midsize Truck in America

While we patiently wait for the All-New 2019 Ford Ranger to arrive at the Borgman Ford Showroom in Grand Rapids, MI, we're pleased to share some exciting news. The EPA fuel estimates are in for next year, and the New Ranger is the most fuel-efficient gas-powered mid-size pickup in America. This recent article from the Official Ford Media Center explains more about how the Ford Ranger accomplished these efficiency numbers without compromising on power, capability, or "Built Ford Tough" quality. Take a look in these excerpts below: more Read More Adventure Further: All-New Ford Ranger Rated Most Fuel-Efficient Gas-Powered Midsize Pickup In America The adventure-ready 2019 Ford Ranger is the most fuel-efficient gas-powered midsize pickup in America – providing a superior EPA-estimated city fuel economy rating and an unsurpassed EPA-estimated combined fuel economy rating versus the competition. The all-new Ranger has earned EPA-estimated fuel economy ratings of 21 mpg city, 26 mpg highway and 23 mpg combined for 4x2 trucks. When configured as a 4x4, Ranger returns EPA-estimated fuel economy ratings of 20 mpg city, 24 mpg highway and 22 mpg combined. This is the best-in-class EPA-estimated city fuel economy rating of any gasoline-powered four-wheel-drive midsize pickup and it is an unsurpassed EPA-estimated combined fuel economy rating. “Midsize truck customers have been asking for a pickup that’s Built Ford Tough,” said Todd Eckert, Ford truck group marketing manager. “And Ranger will deliver with durability, capability and fuel efficiency, while also providing in-city maneuverability and the freedom desired by many midsize pickup truck buyers to go off the grid.” Keep reading on Media.Ford.com. Pre-Order Your 2019 Ford Ranger at Borgman Ford in Grand Rapids, MI If you're counting down the days until the All-New 2019 Ford Ranger arrives in West Michigan, visit Borgman Ford and place your order today! Ordering now not only ensures you'll be one of the first to drive the New Ford Ranger, it also means you'll be able to custom-build your truck to meet your exact needs and tastes - right from the factory! The first of the New Ford Ranger pickups will arrive in early 2019. To get started with yours, please Contact Us or visit our showroom to talk with one of our friendly sales associates. For more information about the 2019 Ford Ranger, click here. Come see why we're the Best in the West!

U.S. News & World Report Awards Mazda "Best Car Brand" for the Fourth Consecutive Year

Borgman Mazda is pleased to share with West Michigan Mazda fans this exciting bit of news. U.S. News & World Report has named Mazda their Best Car Brand of 2019, and it's the fourth year in a row the organization has awarded Mazda that title! more Read More Every year, the U.S. News & World Report pulls together reviews from auto journalists, safety info, reliability data, and more to form the basis of their awards. For 2019, Mazda was crowned the winner of their Best Car Brand segment, with U.S. News citing "engaging driving dynamics, accommodating seats, user-friendly technology, and upscale cabin designs at a reasonable price" as the basis for their decision. This article from InsideMazda tells more about the award, and thanks the hard-working individuals that make Mazda vehicles the incredible machines they are. If you haven't experienced what it's like to drive a Mazda, take a look at some excerpts from the article below, and visit our showroom in Grand Rapids to take one for a spin! Mazda Named 2019 Best Car Brand by U.S. News & World Report Mazda’s Premium Features Secure Top Spot for the Fourth Year In A Row For the fourth year in a row, Mazda has been awarded the “Best Car Brand” by U.S. News & World Report. Mazda’s line-up was praised for offering entertaining performance, intuitive infotainment systems, and upscale interiors. “Mazda’s car lineupcontinues to set the standard by which other brands should be judged,” said Jamie Page Deaton, executive editor of U.S. News & World Report. “From the practical Mazda6 to the sporty MX-5, engaging driving dynamics and upscale interiors make any Mazda car a pleasure to own.” To determine the award winners, U.S. News & World Report averaged the overall score of all the given brand’s products in each award class. The brand with the highest overall average score was named the winner in the category. The overall scores come directly from the U.S. News Best Cars rankings, which are based on a combination of the consensus of the automotive press, safety scores and reliability data. “We are grateful that U.S. News & World Report has recognized the innovative design and intuitive interior features of Mazda cars,” said Masahiro Moro, CEO of Mazda North American Operations and senior managing executive officer of Mazda Motor Corporation. “Mazda’s goal is to create premium vehicles incorporating cutting edge technology that enriches people’s lives as well as society. This award affirms the hard work of the men and women at Mazda Motor Corporation.” Read the full article on InsideMazda.MazdaUSA.com. Shop the "Best Car Brand of 2019" at Borgman Mazda in Grand Rapids, MI If you're searching West Michigan for an exhilarating, high-quality, and tech-savvy car, look no further than Borgman Mazda at 28th Street and Ivanrest! Stop in and check out our selection of fun-to-drive New Mazda3 hatchbacks and sedans, the refined New Mazda6, the sporty New Mazda MX-5 Miata, or our lineup of New Mazda Crossover SUVs. Remember, every single new Mazda we sell includes our own Free and Exclusive 20-Year 200,000 Mile Warranty. Also, we will never be undersold, so if you see a better deal on a New Mazda elsewhere, let us know and we'll match it. Come see why we're West Michigan's Exclusive Mazda Dealer!

A Look Inside Ford's New, Leading-Edge Manufacturing Center

Borgman Ford in Grand Rapids is always interested in learning about the latest advancements and innovations coming out of Ford. Whether these emerging technologies will be included in Ford vehicles for West Michiganders to enjoy, or play a part in their manufacturing and design, Ford has always operated from a position of leadership in the industry. more Read More Recently, Ford opened their brand new $45 million dollar Advanced Manufacturing Center in Michigan. Inside, they're experimenting with 3D printers, augmented and virtual reality, and robotics to find new ways to make the factories that build Ford Vehicles safer and more efficient. This article on the Official Ford Media Center gives us a glimpse behind the curtain - take a look at some excerpts below: From Fantasy To Reality: Ford’s New $45 Million Advanced Manufacturing Center Bringing The Future To Life – Today Inside Ford’s new Advanced Manufacturing Center, an engineer stands in front of a 3D printing machine churning out brake parts for Ford’s soon-to-be-introduced Shelby Mustang GT500. Across the room, two team members strap on virtual reality headsets to design and simulate production lines, while another is working alongside a collaborative robot, programming a safer way to install a vehicle part. These technologies are no longer simply a Hollywood vision of the future. For Ford, which has been breaking new ground in auto production for more than a century, they are critical tools and technologies to improve the complex and demanding task of building cars and trucks. And this is all happening every day under one roof at the company’s new $45 million Advanced Manufacturing Center in Redford. “More than 100 years ago, Ford created the moving assembly line, forever changing how vehicles would be mass-produced,” said Joe Hinrichs, Ford’s president of Global Operations. “Today, we are reinventing tomorrow’s assembly line – tapping technologies once only dreamed of on the big screen – to increase our manufacturing efficiency and quality.” Approximately 100 experts work at the development hub for cutting-edge manufacturing technologies, including 3D printing, augmented and virtual reality, robotics, digital manufacturing and more. Ford's investment co-locates approximately 100 advanced manufacturing technology experts and their specialized equipment in one open space. For Ford, this combination of advanced manufacturing expertise and a skilled workforce will continue to support their drive to mass produce the highest quality vehicles. Read the full article on Media.Ford.com. Test Drive a New Ford Today at Borgman Ford in Grand Rapids, MI Borgman Ford is your home in West Michigan for expertly-designed New Ford vehicles. What has set Borgman apart since 1960 is our commitment to customer satisfaction, transparency, and our fair-and-square deals. Throughout the whole sales process, our team will never try to deceive you or pressure you into signing anything. We want to make sure you find the right vehicle for your lifestyle, tastes, and budget, and that all of your questions are answered before pen hits paper. If you want to be absolutely sure you'll love one of the many New Ford Vehicles on our lot, ask about our Day Trader Program and swap vehicles with us for a day. Read more about Borgman's Fair Trade Deals and stop by anytime for a visit. We're the Best in the West and will not be undersold!

Mazda Unveils the All-New 2019 Mazda3 - Coming to Grand Rapids Next Year

Borgman Mazda is very pleased to share the unveiling of the 2019 Mazda3 with Mazda fans in Grand Rapids and West Michigan. The reveal took place last night at the 2018 Los Angeles Auto Show, and there's certainly a lot to talk about. The All-New 2019 Mazda3's exterior is the first we've seen that has blended the KODO Design with the Kai Concept we saw last year at the Tokyo Auto Show. The result is what you see in the image above: deliberate curves and contours that convey motion, and a clean, simplified design that produces refined elegance. more Read More The next two points are more technical, but nonetheless exciting developments. The 2019 Mazda3 will be the first-ever production car to feature SKYACTIV-X Spark-Controlled Compression Ignition. We've written about this before, but it basically means there's a higher concentration of gasoline vapor at the top of the cylinder than toward the piston. When that ignites, it compresses the rest of the air in the cylinder and then ignites it evenly. The result is on-demand power with fuel efficiency comparable to a diesel engine. What's more, the 2019 Mazda3 will come available with iACTIVSENSE All-Wheel Drive. We've rounded up some of what was released to the press after the unveiling last night and provided it for you below. Take a look at these excerpts and visit us if you'd like to discuss ordering your New 2019 Mazda3! All-New Mazda3: 2018 Los Angeles Auto Show As we begin a new chapter in Mazda’s history, the mission of the all-new Mazda3 is to amaze and delight customers all over the world. The theme of development was “An object of universal desire.” Making a car that would evoke longing in any person would require the creation of a new, hitherto unknown value. We set out to achieve this by applying our human-centric philosophy for dramatic improvements in every area: design, driving performance, NVH, environmental performance and quality feel. The powertrain lineup includes Skyactiv-X, a new kind of combustion engine that combines the advantages of gasoline and diesel engines. Its innovative Spark-Controlled Compression Ignition system enables us to choose gear settings that accentuate performance without sacrificing emissions or fuel economy. Engine response is quick and driving is smooth with a reassuring feeling of control. Skyactiv-X will realize even greater driving pleasure and superior real-world environmental performance, enhancing the joy the car-ownership. Mazda’s evolved i-Activ AWD newly adds “four-wheel vertical load” detection and works in harmony with G-Vectoring Control Plus (GVC Plus) to control torque distribution between the front and rear wheels. As a result, it is fully capable of responding faithfully to the driver’s intentions, regardless of the driving scene. It also reduces overall mechanical loss by approximately 60% over the previous model and contributes to improved fuel economy. In designing the hatchback and sedan versions of the new Mazda3, the development team took a fresh look at their respective values and personalities and then worked to maximize the unique appeal of each. The hatchback presents a powerful and seductive look with lasting visual appeal that evokes a sense of exciting experiences to come. In contrast, the clean, sleek and sophisticated beauty of the sedan speaks of maturity and refinement. The result is two body types with personalities so distinct one might even think they were completely different models. To further strengthen the connection between the car and driver, every aspect of the cockpit is laid out in perfect horizontal symmetry with the driver in the center. At the same time, every element is designed to directly face the driver and help emphasize the driver-centered axis that runs from front to rear. The Active Driving Display, meters, and center display were all redesigned to present information in a simpler fashion, while the fonts used were unified to create a pleasing and consistent look. The new Mazda3 adopts an 8.8-inch wide center display. Offering simplified operation that requires only the use of the commander control, it also features a new intuitive guidance system that makes the commander control easier to operate. Read the full press release on InsideMazda.MazdaUSA.com. Shop New Mazda3 Sedans & Hatchbacks at Borgman Mazda If you're searching West Michigan for a New Mazda3 Hatchback or Sedan, look no further than Borgman Mazda! Release dates have not been set for the 2019 model year just yet, but our staff will be happy to assist you if you'd like to discuss placing a preorder. Should you have any questions about the Mazda3 or any other Mazda Vehicle on our lot, our highly-knowledgeable team is here to help. Take a look at our New Mazda Inventory online and visit anytime for a test drive! If you want to be absolutely sure you'll love driving a New Mazda, ask about our Day Trader Program and take one out for a full day. Remember, at Borgman you get a Free 20 Year 200,000 Mile Warranty with any New Mazda you choose. Come see why we're West Michigan's Exclusive Mazda Dealer!

Don't Miss "Truck Weekend in America" on the HISTORY Channel This Weekend!

Calling all West Michigan Ford Truck Fans! Be sure to tune in this weekend (or set your DVR) for "Truck Weekend in America" on the HISTORY® channel and presented by Ford. Borgman Ford is pleased to share this two day, six-hour programming event all about Ford trucks, including a tour of the factory, custom builders, truck vs. terrain competitions, and more. Check out the programming lineup below! more Read More Here's the Truck Weekend Lineup on HISTORY®: “Truck Night in America” – Saturday, 8 p.m. EST “Truck Hunters” – Saturday, 9 p.m. EST “Born Tough: Inside the Ford Factory” – Saturday, 10 p.m. EST “Truck Night in America” – Sunday, 8 p.m. EST “American Restoration: Truck Edition” – Sunday, 9 p.m. EST “Trucks Transformed: Custom Culture” – Sunday, 10 p.m. EST “Rescue Trucks” – Sunday, 10:30 p.m. EST A recent article published by Ford tells more - take a look at some excerpts below: Ford F-Series And History Launch Six-Hour Programming Event – ‘Truck Weekend In America’ Beginning Saturday, November 10, the HISTORY® channel and Ford F-Series are launching “Truck Weekend in America” – a six-hour prime-time programming event that puts the automaker at the center of original storytelling throughout the weekend. This first-of-its-kind collaboration highlights Ford’s truck legacy of toughness, heritage and performance. Ford F-Series is America’s best-selling truck for 41 straight years and America’s best-selling vehicle for 36 straight years. “More than a century ago Ford put America on wheels, and today our trucks are a vital part of the way people work, play and live,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “‘Truck Weekend in America’ is a tribute to the passion of our engineers as well as our customers, and to both the history and the future of the pickup truck.” You can read the full article by visiting Media.Ford.com or get a sneak peek of Truck Weekend here. Borgman Ford: Grand Rapids' Home For Built Ford Tough Trucks Whether you're inspired by the awesome lineup of Ford Trucks on the HISTORY® channel this weekend or want to drive something tougher than the West Michigan winter, Borgman Ford has over 100 different F-Series pickups to choose from. Take a look at our lineup and stop by our showroom anytime to test drive some of your favorites. Our staff will be more than happy to help you compare the capabilities and options of two or more trucks on our lot to find the one that's right for your needs, tastes, and budget. However, we will never pressure you into a sale, and will take the time to explain everything in front of you before you make a decision. If you see a better deal on a New Ford Truck somewhere else, show us and we'll match it. Come see why we're the Best in the West!

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