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Borgman Ford in Grand Rapids is making it easier than ever for West Michigan auto shoppers to buy online! We're proud to introduce our B-Express Digital Guided Buying process: a series of tools that let you complete most of your vehicle-buying journey from the comfort of your home. more Read more With these new tools, you can explore purchase options, financing, and spend less time on paperwork. It's easy to do research, ask any questions, and even make the purchase completely online. You can play with payments and incentives, evaluate your vehicle's trade-in value, save your work, and then schedule a visit for a test drive. If you choose, the entire deal can be completed entirely online. No matter which route you choose, you will have immediate access to our team of knowledgeable professionals to make sure your questions are answered and guide you through the entire process. Below, we've highlighted the key features of B-Express: Chat with a Real Sales Rep Online throughout the process if desired Explore Payment Options Value Your Trade Apply for financing Choose an Extended Service Plan (ESP) Complete Paperwork Buy Online Get live HELP any time you want! For more information, check out our new B-Express Page or take a look at our vast Online Inventory to get started today. B-Xpress is one more reason that Borgman is the Best in West!

Huge Holiday Savings of up to $15,000 Off MSRP on 2019 Ford F-150 Trucks The holidays are here! If you're looking for a Built Ford Tough truck to conquer Michigan's winter weather, or put a new set of keys beneath the tree, stop by the Borgman Ford showroom in Grand Rapids today! We have the largest selection of Ford F-150 Trucks in West Michigan with the lowest prices of the year during our Year-End Countdown, so hurry in and test drive your favorite today. more Read More During our Year-End Countdown, you can save up to $15,000 or more off MSRP depending on the truck you choose. With over sixty 2019 Ford F-150s on the lot, there's sure to be one that fits your needs, tastes, and budget. You have plenty of options when shopping: two seats or up to six with the Super Crew, towing packages, 4X4 axles, and bigger engines, or appearance, convenience, and comfort features like navigation, heated seats, 20" Wheels, leather, and more. We also stock hard to find packages and editions of the 2019 Ford F-150 including the Great Lakes Edition and Pure Michigan Editions, each with supple, custom leather and embroidery. Whether you're hauling snowmobiles, tools and equipment for work, or just like the ride-height and comfort of a pickup, we have a truck that fits the bill at a price you'll love. Hurry in, because with these prices, our stock of Ford Trucks won't last long and all offers expire December 31st! Take a look at our expansive 2019 Ford F-150 Inventory online and schedule your test drive today! Our staff is here to help you find the truck of your dreams, ensuring all your questions are answered and that you're paired with a Ford F-150 that's best suited to your adventures. However, we will never pressure you into a sale and make the extra effort to make sure you understand everything before signing. For the biggest savings on specific inventory, remember to check out our Manager Specials too! Come to see why Borgman is the Best in the West!

While the West Michigan winter weather is undoubtedly beautiful to look at it, the cold weather adds challenges to a morning commute. Features of New Ford Vehicles such as heated windshield wipers, steering wheels, and seats certainly make travel more comfortable, there is nothing like climbing into a vehicle that's already warmed up and ready to go in the morning. more Read More With the holidays coming up and the weather getting frightful, adding remote start to someone's vehicle makes a perfect gift for someone (or yourself!) Better yet, the experts at the Borgman Service Center in Grand Rapids will ensure that the installation is done correctly and in a timely manner so you can get right to enjoying your warm car during the frigid West Michigan mornings! Added Comfort and Safety in the Cold Weather It's a good idea to warm your car up a few minutes before driving in the winter both for comfort and mechanical reasons. If you don't have a heated garage, getting out to run the vehicle adds another task to what's surely a busy morning. Remote start lets you do this with the push of a button without leaving your home. Apart from the comfort of driving a warmed vehicle, pre-warming with remote start also adds the benefit of safety to your morning drive. If you've ever driven with the vents still blasting cold air while trying to manually clear the windshield of fog or frost, you know how nerve-wracking and unsafe it is. Remote start gives the climate control a chance to warm up while you're still inside sipping coffee, and many newer Ford vehicles even have programmable climate control settings for when the vehicle is started. Better yet, that pile of snow will be easier to remove from the warmer hood and windows when it is time to leave! Your Engine Will Also Love Remote Start Back in the days of the carburetor, warming up a cold vehicle was mandatory before you start driving. Thankfully modern vehicles with their complex engine management systems can get going after almost immediately, but that doesn't mean it's good for them. Running the engine at idle for five to ten minutes helps it last much longer in multiple ways. First, it warms the engine block itself, making fuel more combustible and motor oil thinner. As the motor oil warms, it has an easier time getting into all of the places it needs to go to keep everything lubricated. Second, under the hood is a complex network of rubber tubes and seals that are brittle and prone to cracking in the cold. As warm coolant moves through some of these, the rubber becomes more flexible and therefore, able to expand and contract as the engine is put under varying amounts of load - meaning accelerating or going up hills. Remote Start Can Help During The Summer Too We know it's an odd time of year to be thinking about this, but remote start helps cool down a hot car in the summer months too! With programmable climate control, you can get the air conditioning going before it's time to leave the beach or the unshaded parking lot at your work. It's a feature that can be used in any season, not just during the winter months! Add Remote Start to Your Vehicle at the Borgman Service Center in Grand Rapids Today If you're considering adding remote start to your vehicle, or are thinking of giving it as a gift, trust the experts at the Borgman Service Center. We'll make sure the work is done right the first time and that every cold West Michigan morning is paired with a warm vehicle ready for the day. Check out our Service Specials and Schedule Your Appointment online today. If you have any questions, our friendly and knowledgeable staff is here to help so please feel free to Contact Us. Come see why we're the Best in the West!

Borgman Ford is beyond excited to share the news about Ford's upcoming all-electric SUV. On November 17th, 2019 Ford unveiled the new, Mustang-Inspired SUV, the Mustang Mach-E via livestream, with reservations opening right after! Learn more here: https://www.ford.com/suvs/mach-e/2021/ If you can't wait to get behind the wheel of one and ditch gas stations for good, visit us to and reserve yours. The Borgman Ford team will be happy to help West Michiganders customize their all-electric Ford SUV and be among the very first to drive one when they arrive later next year. more Read More With Ford and electric vehicle fans alike eagerly awaiting more details about this new ground-breaking SUV, the livestream answered a number of questions circulating around the web. Watch a recording of the Livecast here: https://www.youtube.com/watch?v=o0F9Uktpgtk. If you're curious about what it'd be like to own and drive an all-electric vehicle, we tackled some common misconceptions and highlighted key benefits of making the switch on our new page: Why Buy an Electric Vehicle. If you'd like to do some further research, we've created dedicated pages for available or upcoming Ford Hybrid & Plug-In Electric Vehicles. Check out our Think Electric page to learn more and visit Borgman Ford today for a test drive or with any questions. Our highly-knowledgeable and friendly staff are here to help you. Come see why we're the Best in the West!

Borgman Ford is excited to share the all-in-one, go-anywhere and do-anything 2020 Ford Escape. Fit for the lifestyles in any combination — if you’re a city dweller who likes weekends at the cabin, a sport enthusiast, or a family with endless errands and events to attend, the 2020 Escape has a model that’s fit for you. Below are some of the key highlights that make this release even better than last years. Stop by and take one for a spin to see for yourself! more Read More Lighter + More Spacious Built for comfort, this model is 200lbs lighter than last year’s escape due to the lightweight, yet stronger steel skeleton. High-strength boron steel keep the subframe built for safety, while the driver-inspired improvements add room and luxuries that make driving a delight. The rear passengers have more adjustable leg room ,and the rear cargo can extend up to 6 inches for a total of 37.5 cubic feet of storage space. Multiple Driving Modes Switch effortlessly from Normal, Eco, Sport, Slippery, and Snow/Sand driving modes. These options give the driver even more control and can tailor the ride for the smoothest, most efficient commute possible. The Hybrid engine models have four modes that allow you to switch between Auto EV, EV NOW, EV Later, and EV Charge — with EV Charge, you can charge while driving! All-Inclusive Tech Outfit It’s better than ever. Designed for an incredible user experience, the 2020 Ford Escape has all the high-end driver-assist technologies available including Active Park Assist 2.0, Evasive Steering Assist, Ford Co-Pilot360, Pre-Collision Assist, Automatic Emergency Braking, Blind Spot Information System, Cross Traffic Alert, Lane Keeping System, Rear View Camera, and High Beam Headlights. Take a 2020 Ford Escape for a Spin Stop by Borgman Ford anytime to take this new luxury for a drive. Borgman Ford in Grand Rapids has been serving customers Fair and Square Deals since 1960. We'd be happy to show you all the new features and help you build choose between the S, SE, SE Sport Hybrid, and Titanium trims! If you are shopping for a new SUV like the 2020 Ford Escape in West Michigan, head over to our lot today. To see what we have in stock, check out our inventory online. Come see why we are the Best in the West!

Borgman is proud of Ford’s track record on safety innovations, and wants your next West Michigan adventure to be a safe one. Check out the details on the Buckle Up Buddy feature on the all-new Ford Ranger. The new belt technology monitors both front and rear belt usage in the 2019 Ford Ranger. It also available on the all new Explorer and Expedition and will be rolling out across the entire lineup over the next few year. more Read More To ensure rear seat passengers stay buckled up, every Ford Ranger is equipped with an innovative safety technology called Belt Monitor. The feature alerts the driver if a second row passenger unbuckles and indicates which seat they’re in. Ranger’s Belt Monitor is the first rear seat belt reminder system to debut in Ford’s truck lineup. First introduced on the 2018 Ford Expedition and Lincoln Navigator, Belt Monitor will roll out across the entire North American lineup over the next few years. Smart and capable features: The all-new Ford Ranger brings other smart driver-assist technologies, advanced passenger convenience and connectivity features like standard automatic emergency braking with pedestrian detection and 4G LTE Wi-Fi with connectivity for up to 10 devices. Ford Co-Pilot360™ technologies like Lane-Keeping System and class-exclusive Blind Spot Information System with trailer coverage are standard on Ranger XLT and Lariat trim levels. Additional driver-assist technologies including adaptive cruise control and forward and reverse sensing systems are available on XLT and Lariat trucks. Driving to keep our passengers safe and the new Belt Monitor does just that. Stop by and check our latest Buckle Up, Buddy inventory!

Fun. Capable. Connected. This CUV is made for Michigan Adventurers. Sporting a moon roof for nights at the beach, FordPass Connect with 4G LTE WIFI hotspot for a working vacation or schoolwork on the road, an 8-inch touchscreen, SYNC AppLink for remote starts and locking, and more. Designed to keep you and your passengers comfortable, the EcoSport has a spacious, functional dashboard and interior that keeps you moving—fully compatible seats for transporting large items or for instant lounging by a bonfire, a hinged hatch that opens horizontally for full exposure and usability, and an EcoBoost engine with intelligent auto technology to keep your footprint low and your safety high. Watch Ford's EcoSport Walkaround to see the big offerings in this compact package and click here for the comprehensive list of incredible features of the 2019 EcoSport!

Borgman is proud to be your partner in commercial transportation solutions. One of the things that sets us apart is our ability to help you navigate the suite of options available on commercial class vehicles to suit your exact specifications. more Read More This expertise is especially helpful in the configuration of a Transit Cargo Van or Transit Connect, where there are 64 body types to mix an match in combinations of load-floor length and roof height to suit your needs. Every Configuration Under The Sun...Build A Transit To Get The Job Done Available with your choice of three roof heights, three lengths, two wheelbases and three powerful engines, Transit Cargo Van has the versatility to handle any type of business you throw at it. Plus, with its ease of upfitting, Transit Cargo Van will be able to keep up with the changing demands of your business. Capable Payloads From light to heavy loads, no matter your job’s requirements, the Transit Cargo Van delivers the capability you need. Transit Cargo Van has a GVWR range from 8,600 lbs. to 10,360 lbs. Payloads go up to 4,640 lbs. $1,000 Upfit Assistance Plus Generous Rebates Up to $3,750 through May 31st, 2019 There's no time like the present to expand your fleet of vans, whether you're a mobile pet groomer, a parcel delivery service, or a service provider. Conquest cash with Ford Financing nets $2,250 to $3,750 off of Transit Cargo Vans and Passenger Vans with $1,000 in upfit assistance. In addition to the range of cargo and passenger van options in the Transit line, there are extensive options available for Stripped Chassis/Cutaway models as well. Check out the extensive selection of Upfits available to create a vehicle customized to your need. Stripped Chassis/Cutaway Upfits Utility Body Service Body Flatbed/Stake Body PDV/Cube Body Ambulance Body Shuttle Bus Body CNG & LPG Conversions Shop Upfits Here If you're in the market for a flexible, capable, Built-Ford-Tough® van, talk to us at our Certified Commercial vehicle center. We have the knowledge, experience and inventory to make for a seamless purchase.Call Tod Tobin - (616) 710-2209 or Zech Keen - (616) 249-8887 for help and to get started. See our full selection of New Ford Transit Vans and Wagons and come see why we're the Best in the West!

Borgman Ford is excited to share a new feature of the FordPass App! Thanks to a recent integration with Amazon Key, a service that grants temporary access to your home for securely delivering your Amazon Prime packages, Amazon is now able to deliver those directly to your Ford Vehicle as well. The FordPass App puts you in control of the process without the need for you to micromanage every step. Using the same technologies you use to lock, unlock, and locate your vehicle, Amazon last-mile personnel will be able to temporarily do the same - ensuring your delivered goods are safe and secure. more Read More The process looks like this: Amazon Prime customers with a FordPass-equipped vehicle would select this delivery option at checkout. Once the package is out for delivery, the courier would be sent GPS Coordinates to the location of your vehicle, and their device would be allowed to unlock your trunk. After the package is placed securely inside, they will then be prompted to lock your vehicle and you will be sent a notification. This confirms both the successful delivery and that your vehicle has been locked. Though you'll set a delivery window beforehand, you'll be able to reschedule or modify aspects of your delivery too. For instance, if you needed to leave for an unexpected meeting across town during the workday. This recent addition only adds to the suite of features available on the FordPass App with connected Ford vehicles. Read more about FordPass here, or download the app on the Apple App Store or Google Play Store to see for yourself. Explore Other Benefits of the FordPass App at Borgman Ford in Grand Rapids, MI If you're curious about all of the latest features available in the 2019 Ford Lineup, or Borgman Ford is your home for the latest in FordPass-Equipped Vehicles and support. Our friendly Sales and Service staff are here to help you stay better-connected while cruising around Grand Rapids and West Michigan this summer and make sure all of your questions are answered. If you're new to the FordPass App, we'd be happy to show you all of the exciting features included, such as the ability to lock, unlock, and start your vehicle from your phone, set up speed and geofencing alerts, locate your car in a crowded parking lot, and more. We'll also be happy to guide you through setting up in-vehicle delivery with your Amazon Prime Account too! Ready to get started? Stop by anytime for a visit and check out our lineup of New 2019 Ford Vehicles, or inquire about upgrade options - we’ll be happy to help! While you’re here, you can make sure your vehicle is in tip-top shape over at our Service Center, and feel free to take your favorite New Ford vehicle out for an extended test drive with our Day Trader Program. Come see what makes Borgman the Best in the West!

The SUV and CUV trend is at an all-time high, and automakers are taking note. With several manufacturers soon ceasing the production of sedans and compact vehicles (Ford included), your interest is piquing: why an SUV or CUV? At Borgman Ford, we’re excited to help you find the most versatile car for your lifestyle, and Ford’s new 2019 lineup of vehicles will sate both your desire for thrilling performance and everyday usability. If you’re a compact car driver considering the switch to a practical powerhouse, look no further than Borgman Ford Mazda. more Read More The automotive industry is predicting a permanent trend toward trucks, SUVs, and CUVs. Lifestyle and Practicality There’s a reason SUVs and CUVs were deemed “an instrument of athleisure” by Bloomberg. With nearly half of the U.S. population being involved in consistent outdoor endeavors, families and independent Millennial and Gen Xers are making health their lifestyle, not just a hobby, which means they need their equipment for adventure on hand. SUVs and CUVs have the ground clearance for off-road riding and can carry (or tow) your equipment on the weekends—from paddle boards to mountain bikes—and still offer the smooth, on-road ride you desire from a compact. There are no limitations with a SUV or CUV; these capable vehicles are built to travel with ease in the city, ride the rugged roads in the mountains, and offer competitive commuter MPG and comfort. Performance and Fuel Economy …is no longer just for sports cars and compact machines. Today’s SUVs and CUVs offer up to the same horsepower as your favorite two-door style stunner, and fall within the desired MPG range for eco-conscious buyers. Within Ford’s lineup, drivers have the option of vehicles that feature Auto Start-Stop Technology for fuel preservation, turbocharged EcoBoost engines with horsepower options, and EcoBoost Class II Trailer Tow Package for a tow rating up to 3,500 lbs. The three-engine options allow you to choose your desired balance between performance and efficiency. Safety and Comfort There’s no doubt that being on the road amid a sea of vehicles can be stressful. SUVs and CUVs ease the concern for safety and provide a luxuriously comfortable interior and design to support short commutes and long adventures. Sit higher to see better, feel safe in a structured mid-size design, and do it in style. On the road and in crashes, SUVs are proven to provide a higher survival rate. Ford implements features such as AdvanceTrac Electronic Stability Control (ESC) for assisted control and traction, Blind Spot Information System and cross-traffic alert, and forward collision brake support to cover your safety bases at all times. In addition, Ford’s SUV and CUV lineup tests well on both front and side crash ratings, and builds panel roofs to protect in the event of a roll over. SUVs and CUVs naturally weigh more than compact or sedan vehicles, automatically placing you on a safer scale while navigating the road. Whether you’re looking for a sleek, low profile performance CUV (take a look at the Ford EcoSport) or a performance, do-it-all SUV (hello, Ford Edge ST!), Borgman can fit you with the right vehicle for your lifestyle. Stop by anytime to view our lineup of New 2019 Ford Vehicles and take advantage of our Day Trader Program to try your SUV or CUV of interest on an extended test drive!

Borgman Ford in Grand Rapids applauds Ford for their continued efforts in electric vehicle research. Over the last 5 years or so, electric vehicles have been gaining some traction as barriers like cost and charging time start to come down. At the same time their biggest hurdle, range, has been nearing or even exceeding that of similarly-sized gasoline-powered vehicles. more Read More Ford has been looking for opportunities to expand its electric vehicle portfolio for some time, with popular vehicles such as the Ford F-150 getting EV options in the near future. To supplement their efforts, Ford has also recently invested $500 million in the electric vehicle company Rivian. Through this strategic partnership, Ford and Rivian will team-up to create an all-new electric Ford Vehicle using Rivian's proven skateboard platform, and we're excited to see what they do. A recent article from the Official Ford Media Center tells more about Rivian and provides some insight as to what both can achieve and learn from each other. Here are some highlights: Rivian Announces $500 Million Investment From Ford; Partnership To Deliver All-New Ford Battery Electric Vehicle Rivian today announced an equity investment of $500 million from Ford Motor Company. In addition to the investment, the companies have agreed to work together to develop an all-new, next-generation battery electric vehicle for Ford’s growing EV portfolio using Rivian’s skateboard platform. “This strategic partnership marks another key milestone in our drive to accelerate the transition to sustainable mobility,” said RJ Scaringe, Rivian founder and CEO. “Ford has a long-standing commitment to sustainability, with Bill Ford being one of the industry's earliest advocates, and we are excited to use our technology to get more electric vehicles on the road.” “We are excited to invest in and partner with Rivian,” said Bill Ford, Ford’s executive chairman. “I have gotten to know and respect RJ, and we share a common goal to create a sustainable future for our industry through innovation.” Rivian already has developed two clean-sheet vehicles with adventurers at the core of every design and engineering decision. The company’s launch products – the five-passenger R1T pickup and seven-passenger R1S SUV – will deliver up to 400-plus miles of range and provide an unmatched combination of performance, off-road capability and utility, starting in late 2020. You can read the full article by visiting Media.Ford.com. Shop Electric or Hybrid Ford Vehicles at Borgman Ford in Grand Rapids, MI New and exciting electric vehicles are on their way to West Michigan over the next few years, and whether you're drawn to their near-instantaneous torque or doing your part to preserve West Michigan, Ford is working hard to deliver on both fronts. With a number of electric options coming to existing Ford vehicles and a completely new one on the way, stay tuned here for any updates from Ford regarding their electric and hybrid lineup. If you're looking for a New Ford Electric or Hybrid Vehicle today, check out Borgman's selection or stop by our showroom to take one for a spin. Our friendly and courteous sales staff will make sure all of your questions are answered, but will never pressure you into a sale. Read more about our history and dedication to the customer on our Redcoat Traditions page, and come see why we're the Best in the West!

Borgman Ford loves the Ford Mustang, and it's been a lot of fun watching the iconic sports car evolve over the years. What we enjoy most about the vehicle isn't the goosebump-inducing sound they make when they fire up, the thrill of setting up for a corner or even cruising the West Michigan lakeshore with the top down in the summer. Our favorite aspect is the community - people of all walks of life connecting over the love of this American icon. more Read More With how open and welcoming the community is (and all of the reasons listed before that) it's no mystery why the Ford Mustang has claimed the title of "Best-Selling Sports Coupe On Earth" for four years in a row now. A recent article on the Official Ford Media Center tells more about why people all over the world flock to the Mustang. Check it out: Mustang Claims Title Of Best-Selling Sports Coupe In The World For Fourth Straight Year As Ford marks Mustang’s 55th anniversary on this National Mustang Day, enthusiasts everywhere are celebrating the world’s best-selling sports coupe for the fourth consecutive year. From Australia to Peru, Mustang reigns as the best-selling sports coupe in the world for 2018, selling 113,066 cars, according to data from IHS Markit. 2018 not only marks the fourth straight year of Mustang’s global leadership as world’s best-selling sports coupe, but also as best-selling sports car in the United States, where Ford sold 75,842 Mustangs last year. “We broke the mold when Ford launched the Mustang 55 years ago,” said Jim Farley, Ford president, global markets. “Nothing says freedom, the wind in your hair and the joy of driving like Mustang; it’s an icon. The roar of its V8 on a spring day, there’s nothing better.” Read more about the Ford Mustang on Media.Ford.com. Shop New Ford Mustang at Borgman Ford in Grand Rapids Start your next adventure in West Michigan behind the wheel of a New Ford Mustang from Borgman Ford! No matter if you prefer the fastback coupe, the convertible, or something a bit more powerful for the track, check out Borgman's Online Inventory and click the red "Schedule Test Drive" button, or Contact Us to custom-build one to meet your needs and tastes. If you have any questions about the New Ford Mustang, our friendly and knowledgeable staff are more than willing to help, but will never pressure you into a sale. Remember, if you see a better deal on a New Ford Mustang elsewhere, show us and we'll match it - we will not be undersold. Come see why we're the Best in the West!