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While Borgman Ford is always interested in what Ford sends to SEMA and sharing the cool cars with West Michigan, this year we wanted to share this story that warmed our hearts. The Austin Hatcher Foundation for Pediatric Cancer, an organization created by two parents to honor their late son, received a brand-new 2019 Ford Explorer support their care programs. more Read More There are a number of ways the organization supports kids undergoing treatment for cancer, both physically and mentally, and one of them is something called Diversion Therapy. This is exactly what it sounds like: planned activities to help take patients' minds off of their circumstances. In this case, they were working on upgrading the Ford Explorer with a hoard of donated parts from aftermarket companies. This adventure-ready SUV was taken to SEMA this year and will be auctioned afterward - with the proceeds going toward survivor support programs. Austin Hatcher Foundation for Pediatric Cancer Kids Customize a Ford Explorer This past summer Ford donated a brand-new 2019 Ford Explorer Sport to the Austin Hatcher Foundation for the kids to customize into an eye-catching show vehicle. The high-performance Explorer will be part of the Ford display at this year’s SEMA show in Las Vegas. It features a custom leather interior, performance engine upgrades, a custom outdoor theme body wrap, Yakima rooftop rack and kayak mounts. “Some kids got to work on the upholstery, some on the racks and some on the lights,” said Johnathan Myren, Austin Hatcher Foundation’s Industrial Arts Director. “It serves as a diversion from the things they’re going through, and we see progress in terms of their cognitive function and fine motor skills.” A number of aftermarket suppliers donated parts and services for the build, including BFGoodrich®, Yakima, RIGID® lights, Paragon Wheels, Borla® Exhaust, Hypertech, Traxda and Wizards Products. Wastegate Technologies and Wrap Artists created and installed the custom wrap, with Top Notch Customs LLC and Fully Loaded Interiors providing powder coating and custom leather interior. “I have to thank Ford Motor Company for allowing us to participate in this project,” said Jim. “It’s been awesome to see the kids working on this, and to hear the excitement in their voices when they finally got to see the finished product.” To read the full article and to learn more about the Austin Hatcher Foundation for Pediatric Cancer, visit Media.Ford.com. About Borgman Ford in Grand Rapids, MI Borgman Ford has always been a family owned and operated company serving West Michigan. Since we opened our doors in 1960 and every day since we operate on the golden rule: treat others as you would like to be treated. That's why we're proud to represent Ford, a company heavily invested in creative, philanthropic efforts. If you’re searching for a New Ford or Pre-Owned Vehicle in West Michigan, visit us any time to see our selection. Our staff will make sure all of your questions are answered, but will never pressure you into a sale. Come see why we’re the Best in the West!

Borgman Ford in Grand Rapids is cheering on Ford after their huge celebration in Wayne, MI this week. This event marked the start of production on the 2019 Ford Ranger, a hotly-anticipated revival of the popular midsize pickup truck. more Read More This celebration marks not only the Ford Ranger's return but the beginning of a new generation of Ford vehicles, as the upcoming 2020 Ford Bronco will be produced here as well. Ford invited plant employees, journalists, UAW Union representatives, and others to drive pre-production Ford Ranger trucks around an obstacle course in the parking lot. It looked like a lot of fun too - Read on for some excerpts from Ford's Official Media Center! Ford Celebrates Production Start Of All-New 2019 Ranger Midsize Pickup And A New Era For A Storied American Factory For Michigan Assembly, a sprawling 369-acre plant in Wayne, Mich., which opened in 1957 building station wagons, the start of Ranger production marks a new era. The factory is set to build two high-profile vehicles again in the Ranger and all-new Bronco as American appetite for pickups and SUVs continues to grow. Ford has invested $850 million to build exciting new vehicles at Michigan Assembly Plant, including the all-new Ranger for North America and the highly anticipated new Ford Bronco, scheduled to begin production in 2020. “The revitalization of the Michigan Assembly Plant and renewed production of the Ford Ranger is another exciting chapter in our state’s comeback story,” Michigan Gov. Rick Snyder said. “This is also an opportunity to look toward its promising future with production of the all-new Ford Bronco on the horizon. I thank our partners at Ford for investing in Michigan and contributing to the Motor City’s legacy as the automotive capital of the world.” Ranger is designed for today’s midsize truck buyer who blends city living with off-the-grid adventure. The midsize pickup will deliver utility, capability and technology those customers want and need. “We have been waiting for this day for a long time,” said Michigan Assembly Plant Manager Erik Williams. “The Ranger is back home in the U.S., and our employees at Michigan Assembly Plant are thrilled to be able to build it for our customers. Read the full article by visiting Media.Ford.com. Pre-Order Your New Ford Ranger at Borgman Ford Today! If you want to be one of the very first in West Michigan to drive the All-New 2019 Ford Ranger, visit Borgman Ford in Grand Rapids today and get your order in! Our friendly and knowledgeable sales staff would be happy to show you through the ordering process and help you determine which configuration of the Ford Ranger is right for you. One of the benefits of ordering early is you get to pick and choose features, colors, fabrics, and more. Plus, when the 2019 Ford Ranger arrives in West Michigan in February, yours will be one of the first in line, reserved, and ready to roll. Beat the rush and pre-order your 2019 Ford Ranger at Borgman Ford today. Check out our Ford Ranger info page to read more about the truck, and then Contact Us or visit to get yours into the queue. Come see why Borgman is the Best in the West!

We imagine a good number of West Michigan Ford Performance fans know what carbon fiber is, or at the very least what it looks like. It's commonly found as a trim option in Ford vehicles with sport packages because of its widespread use in motorsports. Though purely aesthetic in this case, carbon technology has seen widespread use in aerospace, performance racing, and more recently in consumer goods because of its ultra light weight and incredible durability. more Read More The 'carbon' in carbon fiber is simply graphite (the same stuff that's in pencil lead,) which is just trillions of sheets of carbon atoms stacked on top of each other. A single, one-atom-thick sheet of perfectly-arranged carbon atoms is called graphene, and it's been one of the holy grails of nanomaterial since it was first isolated in 2004. Though the potential applications are immeasurable, it hasn't seen many practical applications because it's difficult and expensive to produce. Recently this has begun to change. Ford has recently managed to overcome those hurdles. With the help of Eagle Industries and XG Sciences, Ford found a way to introduce graphene into various coatings and foams used under the hood of Ford vehicles, boosting their strength and heat dissipation. Long story short, it was a rousing success and soon West Michigan Ford drivers will enjoy quieter vehicles with better-protected engine components. It is expected to go into production this year and will be included in the New Ford F-150 and Ford Mustang with more vehicles to follow. An article on the Official Ford Media Center tells more about how it was developed - check out some excerpts below! Cell Phones, Sporting Goods, And Soon, Cars: Ford Innovates With “Miracle” Material, Powerful Graphene For Vehicle Parts It’s in cell phones and even some sporting goods – and soon, for the first time in automotive, it will be under the hood in Ford vehicles. Ford Motor Company is announcing the use of graphene – a two-dimensional nanomaterial – in vehicle parts. Dubbed a “miracle material” by some engineers, graphene is 200 times stronger than steel and one of the most conductive materials in the world. It is a great sound barrier and is extremely thin and flexible. Graphene is not economically viable for all applications, but Ford, in collaboration with Eagle Industries and XG Sciences, has found a way to use small amounts in fuel rail covers, pump covers and front engine covers to maximize its benefits. “The breakthrough here is not in the material, but in how we are using it,” said Debbie Mielewski, Ford senior technical leader, sustainability and emerging materials. “We are able to use a very small amount, less than a half percent, to help us achieve significant enhancements in durability, sound resistance and weight reduction – applications that others have not focused on.” In 2014, Ford began working with suppliers to study the material and how to use it in running trials with auto parts such as fuel rail covers, pump covers and front engine covers. Generally, attempting to reduce noise inside vehicle cabins means adding more material and weight, but with graphene, it’s the opposite. Keep reading on Media.Ford.com. Shop High-Tech New Ford Vehicles at Borgman Ford in Grand Rapids, MI If you're searching West Michigan for a vehicle with the latest tech, both under the hood and in the cabin, visit Borgman Ford in Grand Rapids today! With nearly 400 New Ford Vehicles to browse, there’s a vehicle here that suits your needs, tastes, and budget. Take a look at our New Ford Inventory and stop by anytime to go on a test drive! If you want to put one through the paces of your daily routine, ask us about our Day Trader Program and swap rides with us for a full day. If you have any questions, our friendly and courteous sales staff is here to help. Learn more about Borgman’s Fair Trade Deals and come see why we’re the Best in the West!

Compare The 2018 Mazda CX-5 with Other Crossovers in West Michigan Borgman Mazda is your home for the New 2018 Mazda CX-5 in Grand Rapids. The Mazda CX-5 belongs to a segment that has seen enormous growth and competition in the last 10 years, and that's the small SUV segment, or as they're colloquially-known, "crossovers." more Read More People in West Michigan shopping for crossovers are generally looking for increased ride height, extra capability during the winter, and most of all, available options. Today, we're going to compare four different vehicles that share the crossover segment with the Mazda CX-5, and see how it stacks up in terms of engine power, towing capacity, cargo space, interior amenities, and more. The 2018 Mazda CX-5 has been popular with automotive journalists for a variety of reasons. It appeals to the tastes of more performance-oriented drivers and those reviewing comfort and amenities. Stephen Ottley from Drive.com was comparing the Mazda CX-5 with the Honda CR-V, Toyota RAV4, and Subaru Forester. Here's what he had to say: "Where the CX-5 stands out from its competitors is its refinement. It feels the quietest and most upmarket of this quartet." - Stephen Ottley, Drive.com Other pundits like Eric Stafford at Car & Driver laud the CX-5 for its balance of spirited performance and handling with it's dignified, luxurious ride: "...its precise steering and composed cornering make for one helluva Sunday cruise. But it also soaks up rough roads without commotion and has the ride quality of crossovers that cost twice as much. This harmonious interplay of dynamics is unrivaled by competitors in this class." - Eric Stafford, Car & Driver The best way to know if the Mazda CX-5 is the crossover for you is to stop in and test drive one. Below, we've rounded up some highlights of the CX-5 and compared them to three popular competitors: the Honda CR-V, the Toyota RAV4, and the Subaru Forester. See how it stacks up below! The Mazda CX-5 In this growing and highly-competitive segment, there are a few key areas where the Mazda CX-5 truly shines. The first of which is the responsive 2.5L SKYACTIV engine, coupled to a 6-speed automatic transmission and capable of producing 187 horsepower and 186 lb/ft. of torque. Pair this with the dialed-in suspension and handling Mazda is known for and you have a crossover that makes every drive just a little more exciting. The interior is flush with features, including Mazda's unique approach to controlling the infotainment system: the Commander Control Knob. Though it takes a little getting used to, its controls are ergonomic and designed to let you interact with the CX-5's large, full-color LCD with minimal distraction from the road. The 2018 Mazda CX-5 also features 30.9 cu/ft. of cargo space, and can tow up to 2,000 lbs. Mazda has again delivered on that "something extra" quality they pour into all of their vehicles. The way Mazdas handle, accelerate, and the layout of the cabin are all taken into consideration - making the brand a popular choice for enthusiasts who want a little more excitement from their daily driver. The 2018 Mazda CX-5 starts at $24,150 and is the most affordable of the 4 SUVs we're looking at today. The Honda CR-V The Honda CR-V was recently redesigned in 2017 and remains a serious contender in the Japanese SUV import market. The 2.4L 4-cylinder engine produces a respectable 184 horsepower and 180 lbs/ft. of torque, and is capable of towing up to 1,500 pounds. The power is transmitted through a CVT, and All-Wheel is available. It averages 26/32 mpg city and highway fuel economy numbers respectively. The Honda CR-V features 39.2 cubic feet of cargo space, making it one of the roomiest crossovers of the bunch. The interior amenities are pretty nice too - especially the seamless infotainment screen and bold, easy-to-read gauge cluster. The 2018 Honda CR-V starts at $24,250, but you'll be able to drive home a late-model pre-owned one for much less than that at the Borgman Pre-Owned Vehicle Center. Check our Honda Used Inventory or visit us today. The Toyota RAV4 Toyota makes some of the most reliable vehicles in the world, and the RAV4 reflects that dedication to quality. The 2018 Toyota RAV4 makes 176 horsepower and 172 lbs/ft. of torque, and is capable of towing 1,500 pounds. The RAV4 also affords the choice of a 6-speed automatic or a CVT, accommodating both drivers who value performance or efficiency. On average, the Toyota RAV4 achieves fuel-efficiency numbers of 23 mpg city and 30 mpg highway, though CVT models do slightly better. Toyota put some work into the interiors of their vehicles over the last few years, and it shows on the 2018 RAV4. The infotainment system works well and intuitively, and the gauge cluster is readable and familiar. What looks really nice, however, is the use of an accent color throughout the cabin to create visual interest. Now the open design speaks to the rugged, "go-anywhere-ness" of the vehicle and makes the 38.4 cu/ft. of cargo space feel a little bigger. The 2018 Toyota RAV4 retails for $24,660. If you're looking for a great deal, keep an eye open for a late-model used Toyota RAV4 at Borgman's used lot. The Subaru Forester Ever-popular among different groups of drivers for different reasons, Subaru has cultivated these followings though one key common denominator: impressive build quality. The 2018 Subaru Forester is no exception. Under the hood, you'll find Subaru's 2.5L flat-four Boxter engine connected to their own tweaked-and-tuned version of a CVT transmission - complete with selectable "gear" ratios. The 2018 Subaru Forester interior looks nice and neat, with plenty of space inside for passengers or cargo. Behind the seats is 34.4 cu/ft. of space, and we will note that the display above the infotainment screen is a nice touch. This allows them to keep less-salient-to-driving information like average mpg and outside temperature out of the gauge cluster but still visible to the driver. The 2018 Subaru Forester can tow up to 1,500 pounds, which is about par for the segment. The engine produces 170 horsepower and 174 lbs/ft. of torque and all-wheel drive is standard. The 2018 Subaru Forester starts at $22,795 MSRP. If you see a late-model Subaru Forester in our Subaru Used Inventory, be sure to click the "Schedule Test Drive" button if you're interested. They don't last long on our lot due to their high demand, our great deals, and our B-Protected Warranty. All Four Crossover SUVs At A Glance: 2018 Mazda CX-5 2018 Honda CR-V 2018 Toyota RAV4 2018 Subaru Forester Engine 2.5L I4 2.4L I4 2.5 I4 2.5L Flat 4 Power (hp/lb-ft) 187/186 184/180 176/172 170/174 Transmission 6-Speed Auto CVT 6-Speed or CVT CVT AWD Available? Yes Yes Yes Yes Fuel Econ. (city/hwy mpg) 25/31 26/32 23/30 26/32 Tow Rating 2,000 lbs. 1,500 lbs. 1,500 lbs. 1,500 lbs. Cargo Vol. (cu/ft.) 30.9 39.2 38.4 34.4 NHTSA Rating 4 stars 5 stars 5 stars 5 stars IIHS Pick Top Safety Pick Plus Top Safety Pick Top Safety Pick Top Safety Pick Base Price $24,150 $24,250 $24,660 $22,795 Why Doesn't Mazda Use CVT Transmissions? You may notice that all of the above vehicles include a Continuously-Variable Transmission or CVT except for the Mazda CX-5. Though CVTs do make for a smoother ride and provide a small boost in fuel economy, Mazda has pursued a different path to achieving these goals for their SKYACTIV-DRIVE Transmissions. CVTs have their benefits but they often have drawbacks too, and the biggest one is delayed response time. A Mazda with a CVT, at least in this current paradigm, simply wouldn't "feel like a Mazda" anymore. Mazda engineers developed a 6-speed automatic that brings all of the benefits of a CVT but without the sacrifices; preserving the thrilling driving dynamics Mazda is famous for. If you'd like to learn more about SKYACTIV-DRIVE Transmission, visit Borgman Mazda and talk with one of our friendly staff members. Find Your Next Crossover SUV at Borgman Mazda in Grand Rapids, MI For price-point, performance, and ride quality, we feel the Mazda CX-5 lands at the top of its class. With Borgman's Exclusive 20-Year 200,000 Mile Warranty, it simply can't be beat. Take a look at our selection of New Mazda CX-5 SUVs and stop by to test drive one today. However, style is a very personal thing. If you're looking for a late-model Honda CR-V, Toyota RAV4, or Subaru Forester, check out one of Grand Rapids' largest selections of used cars and read about our B-Protected Warranty. Our staff is here to help - we'll make sure all of your questions are answered but will never pressure you into a sale. Come see why Borgman is the Best in the West, and why we're West Michigan's Exclusive Mazda Dealer!

Borgman Mazda in Grand Rapids Congratulates Mazda Team Joest and Multimatic! Borgman Mazda will always applaud Mazda's participation in motorsports. Apart from being a fun pass time for auto enthusiasts and Mazda fans in West Michigan, building race cars also helps keep Mazda on the leading edge of technology. In this light, we were pleased to share that Mazda secured an impressive double-podium finish at this year's Petit Le Mans in Braselton, GA - earning 2nd and 3rd place. more Read More This article from InsideMazda tells the exciting story about how the pair of Mazda RT24-P prototypes fought their way to the finish line. Check out some highlights from the article below! Mazda Team Joest Never Stops Challenging En Route to Best Result Of The Season The pair of Soul Red Crystal Mazda RT24-P prototypes finished second and third in the grueling Petit Le Mans at Road Atlanta on Saturday night, securing their podium positions right as the checkered flag fell. After qualifying in second and third, both Mazdas factored into the battle for the Prototype race lead throughout the ten-hour race. However, the two cars took different paths to the podium in the final IMSA race of the season. As the Prototype teams began to take their final pit stops, the team opted to give up track position to ensure enough both cars had fuel to make it to the finish. In the closing stages, the two went from sixth and seventh to third and fourth positions and then, on the final lap as both cars approached the checkered flag, they passed the second-placed car in the final corner. “It’s fantastic to get a double podium to close out the season. Certainly, this gives us a lot of positive momentum going into 2019.” says John Doonan, Director of Mazda Motorsports. "We are not fully satisfied, we wanted the top step and that’s what we came to do, but this represents an incredible effort by the team. This result also reflects a huge effort by Mazda Team Joest and Multimatic to get this race car where it is today, by AER to put together a season of great reliability, and by the Mazda Team Joest crew. Now, we focus on 2019 and the Rolex 24.” You can read the full post by visiting InsideMazda.MazdaUSA.com. Test Drive a New Mazda at Borgman Mazda in Grand Rapids, MI If you're searching West Michigan for a New Mazda Vehicle, visit Borgman Mazda today and take one out for a test drive. Whether you're looking for a thrilling, yet refined daily driver or something to bring to track days next season, there's something on the lot to suit your needs and your budget. Take a look at our selection of sporty Sedans & Hatchbacks including the Mazda3 and Mazda6, spacious and capable Crossover SUVs like the Mazda CX-5, or visit us to order the exact configuration of Mazda MX-5 Miata you want. Our friendly and knowledgeable sales staff is here to answer any questions you may have about the Mazda lineup, but will never pressure you into buying. Remember, every New Mazda sold at Borgman includes our Free, Exclusive 20-Year 200,000 Mile Warranty, and we will not be undersold on any new purchase. Come see why we're West Michigan's exclusive Mazda dealer!

2019 Ford Ranger Production Begins December 2018 - Arrives in West Michigan in February The wait is almost over: the 2019 Ford Ranger goes into production very soon and pre-orders are now open at Borgman Ford in Grand Rapids! If you'd like to be one of the very first in West Michigan to drive the all-new Ranger, visit today and talk to one of our experts about features, trims, and pricing. The 2019 Ford Ranger will begin to ship to dealers in February 2019. more Read More If you'd like to know a little more about the New Ranger, the Official Ford Media Center recently posted an update about just how capable and tough the new truck really is. Learn more about the payload, towing, and power of the mid-sized pickup in the excerpts below: All-New Ford Ranger Is Adventure-Ready With Best-in-Class Payload, Gas Engine Torque And Towing Capability It’s almost here. As the 2019 Built Ford Tough Ranger nears production, Ford announces its all-new midsize pickup for North America will deliver best-in-class payload, gas torque and towing capability. “Think of Ranger as the biggest and most capable backpack for your gear,” says Rick Bolt, Ford Ranger chief engineer. “With 1,860 pounds of maximum payload, Ranger can haul nearly a ton of gear to enable your next adventure.” Anchored by a high-strength steel frame and robust solid rear axle with Hotchkiss suspension, Ranger can conventionally tow more than any gas engine truck in its class – 7,500 pounds when equipped with the tow package and a trailer brake controller. You can read the full article by visiting Media.Ford.com. Pre-Order Your New 2019 Ford Ranger at Borgman Ford in Grand Rapids, MI If you're one of the many truck fans in West Michigan eagerly-awaiting the arrival of the New Ford Ranger, visit our showroom in Grand Rapids to place your order. Doing this now will ensure that your new truck will be among the first to arrive in Grand Rapids, and is built to the exact configuration you'd like. Our friendly and highly-knowledgeable staff would be happy to assist you. Take a look at this 2019 Ford Ranger Fact Sheet or read the Announcement Post we put together back in January 2018. If you're looking for a Ford Tough Truck today, Borgman Ford has one of the largest selections in the West Michigan area, and our team can match you with one that fits your needs and your budget. Take a look at our New Ford Truck Inventory and if you see something you like, ask about our Day Trader Program and test drive it for a full day. Come see why Borgman is the Best in the West!

The New 2019 Ford Edge ST has started rolling into West Michigan, and Borgman Ford can't wait to see auto enthusiasts get behind the wheel of this thing. Boasting 335 horsepower and 380 lb.-ft. of torque, the Edge ST screams up to 60 mph in under 6 seconds and has proven to be the fastest ST-badged vehicle to date. more Read More To celebrate the launch of this exciting sports SUV, The Official Ford Media Center has put together a 7-minute mini-documentary about the Edge ST and the ST brand in general, broken into 3 videos on YouTube. We've embedded them for your convenience below, or you can head over to Media.Ford.com to see each accompanying write-up. Enjoy! New 2019 Ford Edge & Edge ST: Now Available at Borgman Ford in Grand Rapids West Michigan SUV shoppers and enthusiasts alike can find the latest and greatest iteration of the Ford Edge at Borgman Ford! The 2019 Edge has just started to ship, but we'll be getting more and more inventory in the coming weeks. You can see our 2019 Ford Edge Inventory online, or please feel free to Contact Us if you'd like to custom-order exactly what you want. Come see why we're the Best in the West!

Whether you follow motorsports or not, Borgman always finds it interesting how breakthroughs in the performance garage eventually find their way into the vehicles on our lot in Grand Rapids. Several Ford innovations like the ever-popular EcoBoost engine started life this way, and now Ford is showing off some other cool tech they're working on for race cars that will eventually improve their entire lineup. more Read More In this article, we'll take a quick tour of a Ford Performance facility, explain some of the technology they're using there, and show how it benefits performance and 'civilian' vehicles alike. Inventions like their new simulator are helping them save time and money on these engineering budgets. This makes Ford a force to be reckoned with on the track, and deliver better vehicles to you at affordable prices. Read all about it in the excerpt below: Ford Performance Racing Technology Speeds Development of New Vehicles, Cuts Engineering Costs All-new research and development technology that helps make Ford Performance racecars faster also is helping Ford speed up development of its consumer vehicle lineup and improving the company’s operational fitness. Breakthroughs including a daily driving vehicle simulator, 3D race environment and other advancements are helping Ford improve product development fitness by reducing the number of physical prototypes. In its latest move, Ford is working to speed up vehicle development and reduce costs through a new production vehicle dynamic simulator in a 33,000-square-foot facility in the heart of NASCAR country in North Carolina. The initial purpose of the facility – up and running since 2014 – was to develop and test racecars virtually through an immersive simulator. But the tools have become so good so fast that Ford is now using the technology for its production vehicles. “The mission of Ford Performance is to transfer innovations from racetracks to the driveways of new Ford vehicle owners,” said Mark Rushbrook, global director, Ford Performance. “The tech center and this new driving simulator are two of the most important steps we have taken to help our mainstream engineering partners make sure the next Edge or F-150 is great to drive – even if you don’t check the performance model box.” You can read the full article by visiting Media.Ford.com. Shop New Ford Performance Vehicles at Borgman Ford in Grand Rapids, MI Searching around West Michigan for a high-performance Ford Vehicle such as the Ford Mustang or something bearing the ST Badge? Visit the Borgman Ford Showroom in Grand Rapids today and see our full lineup of New Ford Cars, Trucks, and SUVs. We have one of the largest selections of New Ford Vehicles in the area, and there's surely something for every lifestyle or budget you can come test drive. If you'd like to be sure you're going to love a New Ford, ask our staff about our Day Trader Program and take one out for a full day! If you're looking for something specific, our staff will be more than happy to help you find it or order it. Come see why we're the Best in the West!

If you're searching West Michigan for an affordable, fun, and efficient Full-Size SUV but don't want to compromise on luxury or comfort, the Mazda CX-9 is definitely worth a look. With the New 2019 Mazda CX-9 now available on the lot at Borgman Mazda, we wanted to share some highlights from the new model that are sure to please Grand Rapids SUV fans and thrill-seekers alike. Read more about six key highlights below: more Read More #1: Responsive, Efficient Engine The 2019 Mazda CX-9 comes standard with the SKYACTIV-G 2.5L Turbocharged engine, providing instant torque right when you need it - all at 28 highway mpg. Also, the advanced predictive All-Wheel Drive system works in tandem with sensors around the vehicle to ensure that no matter what the weather is like outside, you can drive confidently. #2: Roomy 3rd Row Seating Take up to 6 passengers along on your next adventure, or easily fold the 3rd row down to carry more gear, luggage, coolers, and more. #3: Advanced Safety Features Available features of the iACTIV-Sense system include Blind Spot monitoring, Lane Departure Warning, Cross-Traffic Alert, and more. #4: Signature Fit & Finish The Signature Edition of the CX-9 uses Nappa leather, sculpted aluminum, and genuine Santos Rosewood to create a refined look. #5: Comfort & Convenience Features like three-zone automatic climate control, the ergonomic Commander Control Knob, leather-wrapped steering wheel, and ultra-comfortable seating make for a lux, comfortable ride. #6: CarPlay & Android Auto Use the interface you're most comfortable with. With Apple CarPlay and Android Auto, you can turn the Mazda CONNECT touchscreen into an extension of your phone with a simple integration. Test Drive the 20129 Mazda CX-9 at Borgman Mazda in Grand Rapids, MI The best way to truly experience the 2019 Mazda CX-9 is by visiting Borgman and going on an extended test drive through our Day Trader Program. If you really love the Mazda CX-9 but want to make it your own, our staff will be happy to help you navigate the ordering process. Every New Mazda vehicle sold at Borgman includes our Free 20 Year, 200,000 Mile Warranty! Come see why we're West Michigan's Exclusive Mazda Dealer!

We've all experienced it: you're driving along a West Michigan highway on a beautiful sunny day, and out of nowhere it starts pouring rain. Maybe you're in Grand Rapids traffic around late fall or early spring and the temperature suddenly dips below freezing. Either way, it makes the advanced new AI-controlled All-Wheel Drive system in the 2019 Ford Edge that much more appealing to Michiganders. more Read More Imagine being in one of the two scenarios above and not needing to do anything but stay focused on the road. The computer keeps an eye on input from all over the vehicle and is able to figure out what kind of driving condition you're in. It then adjusts the vehicle's systems accordingly - switching from front-wheel drive to all-wheel drive automatically. This article from the Official Ford Media Center explains more about how the system works. Take a look below for some excerpts: New Ford Edge, Edge ST Use Artificial Intelligence To Help Improve Traction, Reduce Fuel Usage The new 2019 Ford Edge with available all-wheel drive is smart enough to detect various driving conditions and automatically shift between two-wheel and all-wheel drive. The feature provides all-wheel-drive traction when it is needed, and helps reduce fuel consumption when it’s not. The system is called all-wheel-drive disconnect, a first-for-Ford technology that uses a form of artificial intelligence that can calculate quicker than the human brain. Based on information received from dozens of high-tech sensors, the new Edge can determine in a fraction of a second whether all-wheel drive is needed. “The concept is pretty simple, it was the execution that was the challenge,” said Scott Beiring, Ford driveline applications supervisor. “Shifting between two- and all-wheel drive needs to be fast and seamless enough that the customer doesn’t know it is happening.”The system uses an all-new dedicated electronic brain that receives inputs from dozens of sensors throughout the vehicle. It interacts with the traction control system to detect wheel slip, receiving inputs from the anti-lock brakes to learn if that system is active. It even detects if the windshield wipers are on, whether the Edge is towing a trailer, and the outside temperature. You can read more about how this system works on Media.Ford.com. Find Your New Ford Edge at Borgman Ford in Grand Rapids, MI The New 2019 Ford Edge and Ford Edge ST will arrive at Borgman Ford this fall. Take a look at our Online Inventory to find the one that suits you and stop by any time for a test drive. Our friendly and courteous staff will be happy to show you all of the exciting new features of the 2019 Ford Edge, but will never pressure you into a sale. If you want to be sure you'll love the 2019 Ford Edge or Edge ST before you make a decision, ask us about our Day Trader Program - you'll be able to swap rides with us for a day and truly experience what the vehicle has to offer. If you see a better deal on a New Ford Edge somewhere else, be sure to let us know and we'll match it. Come see why we're the Best in the West!

Borgman Ford Congratulates Ford on the 50th Anniversary of Their Victory at Le Mans Borgman Ford in Grand Rapids is cheering alongside Ford this week as they celebrate the 50th Anniversary of their victory at Le Mans. To pay homage to their iconic Ford GT entered in the race, Ford has announced a special "Heritage Edition" of their modern GT. The most notable throwback to the legendary car is the blue and orange paint scheme - a color combo that has become one of the most recognizable in motor sports since Ford's 1968 victory. more Read More The Heritage Edition Ford GT also boasts carbon fiber accents and exclusive interior colors and materials. The special edition package will be produced in 2019 and 2020, with each edition bearing subtle graphics and embossings of #9 and #6, respectively. These are a nod to the two Ford GTs that ran in Le Mans in 1968 and 1969. There's much, much more to appreciate about Ford's super car though - read more below in these excerpts from the Official Ford Media Center: New 2019 Ford GT Heritage Edition Honors Most Famous Paint Scheme In Motorsports The new 2019 Ford GT Heritage Edition honors the legendary American Gulf Oil-sponsored Ford GT40 by featuring the most famous paint scheme in motorsports – plus a set of additional exclusive touches. “Many view the Gulf Oil paint scheme as the most famous in motorsports,” said Joe Hinrichs, Ford president, global operations. “The 1968 GT40 quickly became a global sensation after beating its European competitors on the track four times in a row, and in honor of the 50th anniversary of its win, we’re paying fresh tribute to the original with a new heritage limited edition.” Known among racing enthusiasts as chassis No. 1075, the 1968 GT was one of just a few individual cars to achieve repeat victories in the 24 Hours of Le Mans. For the first time, an optional package provides exposed carbon fiber accents for both the interior and exterior of the Ford GT Heritage Edition. For 2019, the package features the No. 9 graphics on the hood and doors, as well as a ghosted image on the interior door panels. For 2020, No. 6 honors the same car that went on to win Le Mans in 1969 with a different number. You can read more about the Ford GT Heritage Edition by visiting Media.Ford.com. Check Out Cool Fords at Borgman Ford in Grand Rapids, MI Looking for a high-performance Ford Vehicle in West Michigan? Visit Borgman Ford in Grand Rapids and check out our selection of Ford Mustangs, Ford F-150 Raptors, Ford Focus ST hot-hatches, and more! If there's a particular vehicle or trim you really want, our staff will be more than happy to work with you to build the Ford of your dreams and order it for you. They'll also leverage their knowledge and expertise to help you make informed decisions about your vehicle and ensure all of your questions are answered, but will never pressure you into a sale. Read more about Borgman's Fair Trade Deals and our Day Trader Program, then come see why we're the Best in the West!

Experience KODO: Soul of Motion Design at Borgman Mazda in Grand Rapids At Borgman Mazda, we appreciate the hard work and dedication it takes to bring a car from concept to the road. The fact that Mazda takes so many extra steps further during this process makes it even more impressive, and we wanted to give these masters of their craft a little shout-out today. more Read More This article from InsideMazda talks about their design philosophies and how they relate to human emotion, conveying motion, and imbuing their creations with life. Mazda Design: Car As Art Mazda Design is obsessed with the ultimate form of beauty — the artistic forms that can only be shaped by the power and precision of human hands. To find these forms, Mazda designers and modelers implement a unique process called Exploratory Preparation: creating objects with different forms to explore how these forms move people’s hearts. The Designer begins with formulating the emotion that someone will feel when they see the car. Once this emotion is defined, understood and internalized, the Designer can begin exploring that emotion in a form through sketching — the start of the transfer of energy from craftsman to object and from object to the viewer. The Designer and Modeler discuss the target emotion and together review sketches in order to visualize the 3D form. Inspired by the target emotion and sketches from the Designer, the Modeler begins to explore and shape the form through clay — the continuation of the transfer of energy from craftsman to object and from object to viewer. The Secret Behind the Ongoing Creation of Beauty: "Exploratory Preparation" "Seeing the beauty of instantaneous motion in a living creature can be a strikingly emotional, inspiring experience. Fascinated with this feeling, the designer relies on his honed aesthetic sensibilities to recreate it in a beautiful, pure, three-dimensional form," says Ikuo Maeda, the Executive Officer and General Manager of Mazda's Design Division. Maeda is the man who created Mazda’s KODO: Soul of Motion design theme which, many have said, revolutionized Mazda Design. His obsession goes beyond the automobile and extends to brand design, which becomes evident when he talks about his own design philosophy. “In Japan, we feel that craftsmen inject life into what they make, so objects that receive the love and caring attention of these craftsmen have a vital force; a soul. As we are a Japanese car company, we believe that a form sincerely and painstakingly made by human hands gets a soul.” “For everyone connected to Mazda, a car is not a means of getting from A to B, but actually a partner you can rely on and that inspires you. That’s why we want Mazdas to express the beauty of instantaneous motion seen in living creatures. That’s what KODO Design stands for.” You can read the full story by visiting InsideMazda.MazdaUSA.com. Shop Artfully-Designed Mazda Vehicles at Borgman Mazda in Grand Rapids Borgman Mazda has a great selection of New Mazda Vehicles at affordable prices. You can browse our New Mazda Inventory, pick out a favorite, and visit us to take it out for a test drive. Our highly knowledgeable and friendly staff will be happy to answer any questions you may have and don’t forget to ask about our Exclusive Free 20-Year 200,000 Mile Warranty with every New Mazda we sell. Come see why Borgman is West Michigan's Exclusive Mazda Dealer.